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Tourism in Dubai is a major part of the economy of Dubai. Dubai was the third most visited city in the world in 2023 with 17 million international visitors according to Euromonitor International.[1][2] Dubai hosts more than 800 hotels with more than 150,000 rooms.[3][4]
The discovery of oil in 1966 kick-started the development of present Dubai, however Sheikh Hamad bin Maktoum (ruler from 1958 till 1990) realised one day Dubai would run out of oil and started building an economy that would outlast it.[5] A quote commonly attributed to Sheikh Rashid reflected his concern that Dubai's oil, which was discovered in 1966 and which began production in 1969, would run out within a few generations. Sheikh Rashid stated "My grandfather rode a camel, my father rode a camel, I drive a Mercedes, my son drives a Land Rover, his son will drive a Land Rover, but his son will ride a camel".[6] Sheikh Rashid realized early he needed to diversify the emirate of Dubai's economy by building on the city's trading history and therefore he set out to establish Dubai as the region's trade and service hub. By 1979, he was successful in establishing the Jebel Ali Port, which became the logical shipping centre for the entire United Arab Emirates and the world's largest man-made port. He also upgraded Dubai International Airport and built the Dubai World Trade Centre, which was then the tallest building in the Middle East. By the end of the 1970s, the stage was set for the diversification of Dubai's economy away from oil and into other areas such as tourism.[7]
In 1989 the Dubai Commerce and Tourism Promotion Board was established, to promote Dubai as a luxury destination for the up-tier market and influential business sectors. In January 1997, it was replaced with the Department of Tourism and Commerce Marketing (DTCM).[8]
In May 2013, the government of Dubai launched the Dubai Tourism Strategy 2020, with the key objective to attract 20 million visitors a year by 2020 and making Dubai a first choice destination for international leisure travellers as well as business travellers.[9] In 2018, the strategy was expanded by setting new goals of attracting 21-23 million visitors in 2022 and 23-25 million visitors by 2025.[10] The key objectives from 2013 and 2018 were not met due to the COVID-19 pandemic.
The need to maintain its tourism industry has hampered Dubai's response to the COVID-19 pandemic.[11] Along with COVID-19 Dubai's tourism sector has also been hurt by a greater international awareness of the status of human rights in the emirate and in particular the treatment of Princess Latifa bint Mohammed Al Maktoum.[12]
In November 2022, Sheikh Mohammed bin Rashid announced a national tourism strategy until 2031. The goal of the strategy is to attract Dh 100 billion in additional tourism investments (so that the tourism sector's contribution will be Dh450bn of Dubai's GDP in 2031) and receive 40 million hotel guests in 2031. The strategy includes 25 initiatives and policies to support the development of the tourism sector in the country.[13]
In April 2025, the Dubai Department of Economy and Tourism introduced a new programme offering media training to students for promotion of tourism in the UAE. Applicants are provided with flights, luxury apartment and three months of income, along with certification from Dubai College of Tourism for posting about traveling experiences in Dubai on social media. According to Middle East Eye, this program aims to whitewash its human rights violations and war crime accusations in Sudan.[14]
Since 1982, Dubai continued to be one of the fastest growing destinations for tourists. In 2002, visitors were mainly from other Gulf Cooperation Council members which accounted for 34% of tourists, South Asia accounted for 25%, other Arab states 16%, Europe 15%, and Africa 9%. In 2003, revenue from tourism exceeded $1 billion and surpassed oil revenues to directly and indirectly account for over 17% and 28% of GDP respectively.[15]
From January to June 2019 8.36 million international tourists visited Dubai. Most of the visitors were from India (997,000) followed by Saudi Arabia (755,000) and the United Kingdom (586,000).[16]
Mastercard's Global Destination Cities Index 2019 found that tourists spend more in Dubai than in any other country. In 2018, the country topped the list for the fourth year in a row with a total spend of $30.82 billion, a 3.8% increase over 2017 ($29.70 billion). The average spend per day was $553.[17]
In 2019, Dubai attracted a total of 16.73 million tourists, which was an increase of 5.09% on the previous year. However, in 2020, the number of visitors dropped to 5.51 million due to the coronavirus pandemic.[18]
| Year | Total international visitors [19][20][21][15][22][23] |
Increase/decrease | Visitor spending ($m)[24] |
|---|---|---|---|
| 1982 | 374,400 | N/a | |
| 1990 | 632,903 |  69.04% |
|
| 1991 | 716,642 | 13.23% |
|
| 1992 | 944,350 | 31.77% |
|
| 1993 | 1,088,000 | 15.21% |
|
| 1994 | 1,239,000 | 13.88% |
|
| 1995 | 1,601,000 | 29.22% |
632.0 |
| 1996 | 1,768,000 | 10.43% |
743.0 |
| 1997 | 1,792,000 | 1.36% |
814.0 |
| 1998 | 2,184,000 | 21.88% |
859.0 |
| 1999 | 2,481,000 | 13.60% |
893.0 |
| 2000 | 3,027,000 | 22.01% |
1,063.0 |
| 2001 | 3,626,625 | 19.81% |
1,200.0 |
| 2002 | 4,756,280 | 31.15% |
1,332.0 |
| 2003 | 4,980,228 | 4.71% |
1,438.0 |
| 2004 | 5,420,000 | 8.83% |
1,593.0 |
| 2005 | 6,160,003 | 13.65% |
3,218.0 |
| 2006 | 6,441,670 | 4.57% |
4,972.0 |
| 2007 | 6,951,798[25][26] | 7.12% |
6,072.0 |
| 2008 | 6,996,449[25] | 0.64% |
7,162.0 |
| 2009 | 7,580,000[27] | 8.34% |
7,352.0 |
| 2010 | 8,410,000 | 10.95% |
8,577.0 |
| 2011 | 9,910,000 | 17.84% |
9,204.0 |
| 2012 | 10,950,000 | 10.49% |
10,924.0 |
| 2013 | 12,900,000 | 17.81% |
12,389.0 |
| 2014 | 13,200,000 | 2.33% |
15,221.0 |
| 2015 | 14,200,000 | 7.58% |
25,587.1 |
| 2016 | 14,870,000 | 4.72% |
28,657.4 |
| 2017 | 15,790,000 | 6.19% |
29,705.5 |
| 2018 | 15,920,000 | 0.82% |
34,609.5 |
| 2019 | 16,730,000 | 5.09% |
38,413.3 |
| 2020 | 5,510,000[a] |  -67.07% |
24,615.4 |
| 2021 | 7,280,000[b] | 32.12% |
|
| 2022 | 14,360,000[28] | 97.25% |
|
| 2023 | 17,150,000[29] | 19.4% |
|
| 2024 | 18,720,000[30] | 9.2% |
In the last three years, Dubai saw an increase in 4 and 5 star hotels and number of rooms, but a decrease in standard hotel apartments. The total number of rooms increased by 9,098 from 2015 to 2017, an increase of 9.25%. Prior to the Expo 2020 hotels in Dubai were reducing room rates to stimulate demand as supply accelerated. Based on data of August 2019, Dubai hoteliers reported a 7.6% rise in supply against 7.4% increase in demand.[31] Average room rates stood at AED 486 in June 2019 while in the same month of 2018 average room rates were at 544 AED.[32] In July 2019, Dubai's Jumeirah Group LLC fired 500 people due to a decline in tourism. In the second quarter of 2019, hospitality sector has had the worst quarter since 2009.[33]
| 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Total 5 star hotels | 91 | 96 | 103 | 113 | 128 | 134 | 143 | 151 | 157 | |
| Total 5 star hotel rooms | 31,551 | 33,122 | 35,853 | 38,543 | 43,133 | 44,067 | 47,035 | 49,585 | 51,809 | |
| Total 4 star hotels | 106 | 112 | 122 | 146 | 158 | 161 | 181 | 189 | 194 | |
| Total 4 star hotel rooms | 21,208 | 22,990 | 25,289 | 29,908 | 33,120 | 34,905 | 40,377 | 42,505 | 43,283 | |
| Total 1-3 star hotels | 264 | 267 | 260 | 260 | 258 | 225 | 243 | 270 | 274 | |
| Total 1-3 star hotel rooms | 19,714 | 21,767 | 21,591 | 22,634 | 24,491 | 21,732 | 25,384 | 28,512 | 28,789 | |
| Total hotel apartments (deluxe/superior) | 66 | 66 | 65 | 68 | 68 | 74 | 80 | 82 | 85 | |
| Total deluxe/superior rooms | 9,641 | 9,519 | 9,786 | 10,522 | 10,520 | 11,845 | 12,606 | 13,113 | 13,842 | |
| Total hotel apartments (standard) | 150 | 140 | 131 | 129 | 129 | 117 | 108 | 112 | 111 | |
| Total standard rooms | 16,219 | 15,447 | 14,930 | 14,360 | 14,856 | 14,398 | 12,548 | 12,781 | 12,568 | |
| Total establishments | 657 | 677 | 681 | 681 | 716 | 741 | 711 | 755 | 804 | 821 |
| Total available rooms | 92,333 | 98,333 | 102,845 | 107,431 | 115,967 | 126,120 | 126,947 | 137,950 | 146,496 | 150,291 |
| Average occupancy | 79% | 77% | 78% | 78% | 76% | 75% | 54% | 67% | 73% | 77% |
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This section does not cite any sources. (August 2024)
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| Rank | Country | 6/2023 | 2022 |
|---|---|---|---|
| 1 |  India |
1,223,000 | 1,842,000 |
| 5 |  Russia |
616,000 | 758,000 |
| 4 |  United Kingdom |
555,000 | 1,043,000 |
| 3 |  Saudi Arabia |
538,000 | 1,216,000 |
| 2 |  Oman |
511,000 | 1,311,000 |
| 6 |  United States |
362,000 | 590,000 |
| 7 |  Germany |
329,000 | 422,000 |
| 17 |  China |
260,000 | 177,000 |
| 10 |  Iran |
196,000 | 328,000 |
| 13 |  Israel |
196,000 | 239,000 |
| 8 |  France |
180,000 | 364,000 |
| 11 |  Egypt |
168,000 | 288,000 |
| 12 |  Kuwait |
152,000 | 260,000 |
| 9 |  Pakistan |
152,000 | 356,000 |
| 14 |  Kazakhstan |
145,000 | 234,000 |
| 15 |  Italy |
130,000 | 212,000 |
| 19 |  Philippines |
125,000 | 158,000 |
| 16 |  Australia |
121,000 | 184,000 |
| 18 |  Canada |
110,000 | 158,000 |
| 19 |  Japan |
110,000 | 148,000 |
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This section needs additional citations for verification. (September 2021)
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Aspects of Dubai's old culture, while occasionally overshadowed by the boom in economic development, can be found by visiting places around the creek, which splits Dubai into two halves, Bur Dubai and Deira. The buildings lining the Bur Dubai side of the Creek provide the main flavor of the old city. Heritage Village is one of the few remaining parts of historical Dubai, containing preserved buildings. The adjoining Diving Village offers exhibits on pearl diving and fishing. The Diving Village forms part of an ambitious plan to turn the entire "Shindagha" area into a cultural city, recreating life in Dubai as it was in days gone by.
Other attractions include the Sheikh Saeed Al Maktoum House; the Dubai Museum in the restored Al Fahidi Fort, which was erected around 1799; and the Heritage Village of Hatta, situated 115 kilometers southeast of Dubai City in the heart of the rocky Hatta Mountains. The history of the village can be traced back 2000 – 3000 years. It consists of 30 buildings, each differing in size, interior layout and building materials used. Great care was taken to use the same materials as those used when originally built during the renovation such as mud, hay, sandalwood and palm fronds. The Sharia Mosque is an old mosque built in the early 19th century using the same building materials and consists of a large prayer hall, a court and courtyard, minaret and other utility rooms.[34] Other museums include the Al Ahmadiya School.
Dubai has been nicknamed the "shopping capital of the Middle East."[35][36] The city draws large numbers of shopping tourists from countries within the region and from as far as Eastern Europe, Africa and the Indian Subcontinent. Dubai is known for its souk districts. Souk is the Arabic word for market or place where any kind of goods are brought or exchanged. Traditionally, dhows from the Far East, China, Sri Lanka, and India would discharge their cargo and the goods would be bargained over in the souks adjacent to the docks.[37]
Modern shopping malls and boutiques are also found in the city. Dubai Duty Free at Dubai International Airport offers merchandise catering to the multinational passengers using Dubai International Airport. Outside of Duty Free areas and major sales, Dubai has a reputation for being one of the most expensive shopping destinations in the world.[38]
While boutiques, some electronics shops, department stores and supermarkets may operate on a fixed-price basis, most other outlets consider friendly negotiation as a way of life.
Dubai's numerous shopping centres cater for every consumer's need. Cars, clothing, jewellery, electronics, furnishing, sporting equipment and any other goods will all be likely to be under the same roof.[39]
The Dubai Shopping Festival is a month-long festival held during the month of January each year. During the festival the entire emirate becomes one massive shopping mall. Additionally, the festival brings together music shows, art exhibitions, and folk dances.[40]
The Dubai Summer Surprises (DSS) is the summer version of Dubai Shopping Festival held during June, July and August. Dubai Government launched Dubai Summer Surprises in 1998 in order to promote Dubai as a family holiday destination. DSS offers fun, entertainment, food deals and great offers on shopping.
Tourists are required to obey some Muslim religious restrictions in public even if they are not Muslim themselves, such as refraining from eating or drinking in public places in the daytime during Ramadan.[41]
Dubai has a modest dress code as part of its criminal law.[42] Sleeveless tops and short dresses are not encouraged at Dubai Mall.[43][44] Clothes are advised to be in appropriate lengths.[42]
Homosexuality is criminalized in Dubai, including for tourists. However, there is a vibrant underground gay scene in Dubai and authorities do not actively search for homosexuals to enforce the law.[45]
Most capitals and other major cities have direct flights to Dubai. More than 120 airlines operate to and from Dubai International Airport to more than 260 destinations. Dubai International Airport is the world's busiest airport by international passenger traffic.[46] Dubai is also the home base of the airline Emirates, which operates scheduled services to more than 100 destinations.
In June 2009 Emirates designated a special handling area at departures and arrivals for passengers with special needs, allowing wheelchair passengers to receive a more personalized service.[47][better source needed]
The establishment of the first cruise terminal in Dubai in 2001 and the opening of the enhanced New Dubai Cruise Terminal in February 2010 with higher handling capacity has drawn the attention of cruise line operators. Cruises to Dubai sail from: Singapore, Sydney, Athens, Dover, Venice, Cape Town, Civitavecchia, Piraeus, Alexandria, Istanbul, New York City, Southampton, Barcelona, Fort Lauderdale, Miami, Los Angeles, Mumbai, Hong Kong, Shanghai, Monte Carlo, Mombasa, Victoria, and Cairns among others.[48][better source needed]
The United Arab Emirates has a network of roads that connect major towns and villages, including a multi-lane highway between Dubai and Abu Dhabi, with access to and from the bordering countries of Saudi Arabia and Oman. Highways and main roads in Dubai and the United Arab Emirates are designated by an Emirate Route Number. Speed limits are displayed on road signs and are usually 60–80 km/h (37–50 mph) around town and 100–120 km/h (62–75 mph) elsewhere.[49][better source needed]
Dubai ranked third in the best taxi services behind Tokyo and Singapore.[50][better source needed]
Travelers entering Dubai are warned for harsh penalties regarding illicit drug use or smuggling. Authorities in Dubai use highly sensitive equipment to conduct thorough searches to find trace amount of illegal substances.[51] A senior Dubai judge was quoted on February 11, 2008, by the Dubai City News saying, "These laws help discourage anyone from carrying or using drugs. Even if the quantity of illegal drugs found on someone is 0.05 grams, they will be found guilty. The penalty is a minimum of four years. The message is clear — drugs will not be tolerated."[51]
No special immunizations are required, but tourists are encouraged to purchase appropriate medical insurance before travelling. Government immunization programs have led to recognition by a travel magazine.[47] As a latest addition to the established modern health care system, Dubai offers online health care contacts of virtually all medical doctors in Dubai.[52]
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Dubai hosts the following international championships:
Dubai travel guide from Wikivoyage
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A safari (/səˈfɑːri/; from Swahili safari 'journey' originally from Arabic safar 'to journey') is an overland journey to observe or hunt wild animals, especially in East Africa.[1][2][3] The so-called "Big Five" game animals of Africa – lion, leopard, rhinoceros, elephant, and Cape buffalo – particularly form an important part of the safari market, both for wildlife viewing and big-game hunting.[4]
The Swahili word safari means "journey", originally from the Arabic noun سفر, safar, meaning "journey",[5] "travel", "trip", or "tour"; the verb for "to travel" in Swahili is kusafiri. These words are used for any type of journey, e.g., by bus from Nairobi to Mombasa or by ferry from Dar es Salaam to Unguja. Safari entered the English language at the end of the 1850s thanks to explorer Richard Francis Burton.[6]
The Regimental March of the King's African Rifles was "Funga Safari", literally 'set out on a journey', or, in other words, pack up equipment ready for travel.
Funga safari, funga safari. Funga safari, funga safari. Amri ya nani? Amri ya nani? Amri ya Bwana Kapteni, Amri ya KAR.
Which is, in English:
Set out on a journey, Set out on a journey. On whose orders? On whose orders? On the order of the boss captain, On the order of the KAR.
On Kenya's independence from the United Kingdom, "Funga Safari" was retained as the Regimental March of the Kenya Rifles, the successor to the KAR.
The origins of safari can be traced back to the first arrivals of Europeans and Arabs in Africa, long before the colonization era, but the big history of it began in the 19th century, when academic and economic interest to Africa increased in Western society, and technological advances and medicine (most notably the discovery of quinine as a remedy against malaria) allowed foreigners to step up deep into the continent safely enough. These expeditions established the concept of safari-style travel. While the goal of most was geographical discovery, the search for minerals and new routes of communication, others were primarily aimed at hunting animals, and elephant tusks at the first.[7]
In 1836, William Cornwallis Harris led an expedition to observe and record wildlife and landscapes. Harris established the safari style of journey, starting with a not-too-strenuous rising at first light, an energetic day walking, an afternoon rest, and concluding with a formal dinner and telling stories in the evening over drinks and tobacco.[8] The hunting aspect traditionally associated with the safari is said to have its origins in the early 17th century in the region of Évora, Alentejo, where villagers got together to hunt wild boar and reclaim land for farming.[citation needed]
The firm of Newland & Tarlton Ltd (founded 1904) pioneered luxury tented safaris.[9]
Jules Verne's first novel Five Weeks in a Balloon published in 1863 and H. Rider Haggard's first novel King Solomon's Mines published in 1885, both describe journeys of English travellers on safari and were best sellers in their day. These two books gave rise to a genre of Safari adventure novels and films.[citation needed]
Ernest Hemingway wrote several fiction and nonfiction pieces about African safaris. His short stories "The Short Happy Life of Francis Macomber" and "The Snows of Kilimanjaro" are set on African safaris and were written after Hemingway's own experience on safari. His books Green Hills of Africa and True at First Light are both set on African safaris.
The safari provided countless hours of cinema entertainment in sound films from Trader Horn (1931) onwards. The safari was used in many adventure films such as the Tarzan, Jungle Jim, and Bomba the Jungle Boy film series up to The Naked Prey (1965) where Cornel Wilde, a white hunter, becomes game himself. The safari genre films were parodied in the Bob Hope comedies Road to Zanzibar and Call Me Bwana. A short 15-minute helicopter safari was shown in Africa Addio, where clients are armed, flown from their hotel, and landed in front of an unlucky and baffled elephant. Out of Africa has Karen Blixen and famous hunter Denys Finch Hatton travelling, with Denys refusing to abandon home comforts using fine china and crystal, and listening to Mozart recordings over the gramophone while on safari trip.
The safari style originated from British officers and the jackets worn during their campaigns in Africa.[10] There is a particular theme or style associated with the word, which includes khaki clothing, belted bush jackets, pith helmets or slouch hats, and animal skin patterns. Pith helmet was initially worn by the British military in the tropics and was adopted as streetwear between 1870 and 1950.[11] Condé Nast Traveler describes safari jackets as, "crisp drill cotton with pockets, buttons, epaulets, belt", and a part of Kenyan colonial style.[11]
Theodore Roosevelt was "outfitted" in safari-style by his friend Lord Cranworth during his post-presidential safari trip from 1909 to 1910.[12] Lord Cranworth ran Newland & Tarlton, a luxury safari outfitter credited with creating safari-style clothing.[13] Other sources state Roosevelt was outfitted by Willis & Geiger in 1908.[14] Roosevelt carried British style rifles produced by Holland & Holland or Westley Richards, as did other safari attendees such as Ernest Hemingway.[11] Safari-style jackets have been worn by Hemingway as well as Hollywood celebrities like Grace Kelly and Johnny Weissmuller, and they remain a part of contemporary fashion.[11]
In the 2005 spring/summer edition of British Vogue, an article titled "World Vision: the grown-up approach to global style" featured haute safari style clothing.[15] Contemporary American public figures such as Melania Trump have worn safari fashion. Mrs. Trump wore a safari-style dress and jackets during her 2018 trip to Africa.[16] On this trip Mrs. Trump went on a safari in Kenya, she wore a pith helmet. Some have criticized the choice as evoking colonial ideals.[16] In 2014, Harper's Bazaar announced trend alerts featuring animal prints and a “safari sleek" style.[17] Couture designers in their 2015 fashion shows featured variations of safari-style in their collections. Designer Yang Lei featured a silk safari-style evening gown in his Spring/Summer collection during Paris Fashion Week.[18] Alexander Wang's collection focused on a variety of white shirts, including a safari-style white shirt dress.[19] The New York Times described designer Alberta Ferretti's 2015 daywear collection as "safari-sleek".[20]
In John Molloy's history of the leisure suit, he details that safari-style originated from British Officers wearing their uniforms outside military uses as "a status symbol, but only in casual settings."[21] Molloy stated in 1975 that it continues to be a form of casual menswear.[10] Alternatively, in Malindi Kenya, professional wear in the 1990s included safari-style clothing.[22] Yves Saint Laurent's 1967 Africa collection featured the "Saharienne" safari jacket.[23] In later collections, Yves Saint Laurent produced an iconic safari top.[23] According to Harper's Bazaar, the collection was "a fantasy of primitive genius."[24] On the other hand, differing fashion historians believe He had the gift of borrowing from one culture without being condescending to the other.[24]
The term safari chic arose after the release of the film Out of Africa.[25] It included not only clothing but also interior design and architecture.[26] Safari-style interiors feature African decor,[27] various hues of brown, natural materials,[28] animal print furniture, rugs and wallpaper.[29] In 2005 Architectural Digest released a list of luxurious safari camps.[30] Newland, Tarlton & Co. Furniture Collection, creates luxury safari-style furniture in featured safari camps, hotels and private homes.[31] Safari fashion also extends to fragrance collections by American designer Ralph Lauren; The Safari fragrance created in 1990 was advertised as "a floral aroma with a light breeze scented by grasses, freedom, and the romance of vast open spaces."[32]
Media related to Safari at Wikimedia Commons
The dictionary definition of safari at Wiktionary
African flora and fauna travel guide from Wikivoyage
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Arabian Nights Tours Camp in Abu Dhabi, UAE, offers an immersive desert adventure experience. Located in the heart of the Arabian desert, the camp provides guests with a traditional Bedouin-style setting, complete with comfortable tents and authentic decor. Visitors can enjoy a range of activities, including dune bashing, camel rides, and sandboarding. The camp also features cultural entertainment such as belly dancing, henna painting, and traditional music. Guests are treated to a sumptuous buffet of Arabic cuisine under the stars, making for a memorable and picturesque desert experience. Arabian Nights Tours Camp combines adventure, culture, and relaxation in a stunning desert landscape.
Yes! Buggy Dubai can be combined with quad biking, camel rides, sandboarding, desert safaris, BBQ dinners, and even hot air balloon rides. We offer comprehensive packages that maximize your desert adventure experience.
No driving license is required for Buggy Dubai experiences. Our certified guides provide complete instructions and lead the tour. However, drivers must be at least 16 years old and able to operate the vehicle safely under guidance.
Buggy Dubai tours are available in three durations: 30 minutes for quick thrills, 60 minutes for the standard experience, and 120 minutes for extended desert exploration. You can choose based on your schedule and adventure appetite.
