Customer-Centric Quality Assurance is a concept that places the customer at the heart of all quality assurance processes. Innovative Strategies for Product Excellence . It involves ensuring that products and services meet the needs and expectations of customers, and that any issues or concerns are addressed promptly and effectively.

In a customer-centric approach to quality assurance, the focus is on understanding the customers perspective and delivering a high level of service that exceeds their expectations. This involves listening to feedback, identifying areas for improvement, and implementing changes to enhance the customer experience.

By prioritising the customer in this way, businesses can build trust and loyalty, leading to increased customer satisfaction and retention. It also helps to drive continuous improvement, as the feedback and insights gained from customers can be used to make informed decisions and refine processes.

Ultimately, Customer-Centric Quality Assurance is about putting the customer first and striving to deliver a product or service that not only meets their needs but also delights them. By adopting this approach, businesses can differentiate themselves in a competitive market and build long-lasting relationships with their customers.