© 1997 j-dom Media. Contact us!
Focus groups can kill, its official!
Publications on and offline need to recapture some of the spirit there used to be around. Instead of sanitised publications with no vigour which are being pumped out by large corporations we need small groups of people who believe in what they're doing.
Large corporations look for a viable market and then create a magazine to fit that precisely. Now it is true that a magazine should be reporting, to an extent, on the scene they attempt to represent but it is also true that the best magazines push the brackets of their scene and even can redefine it. So, to an extent, the best magazines create their own niche market.
Instead of studied designs resulting from market research and a barrage of lowest common denominator articles the whole 'experience' needs to be pitched with a certain viewpoint. Take it or leave it.
People buy into this life-view that the publication emits. But it has to be coherent, gutsy and different. No focus-grouped publication has any, let alone all, these.
Its time to start doing stuff because you believe in it. The time for purely economically driven media is over, its time for us to reclaim our cultural expression.
Its time to do it with style and attitude.
By Jeep
What do you think? - Respond to Wavelength!
