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Cebu Pacific (CEB) was named second most
socially devoted brand in the airline industry
category by Socialbakers, a leading social
media analytics company.
In its blog, Socialbakers cited CEB’s 85.46%
response rate on its Facebook page when it
ranked the airline second. KLM Royal Dutch
Airlines and Alitalia complete the top three
most socially devoted airline category at first
and third, respectively.
The top brands were assessed by
Socialbakers Analytics engine, taking into
account all pages in Socialbakers’ top
Facebook charts worldwide. Key factors in the
awards were fan engagement, response rates
on wall posts and average response times.
“
This recognition fuels our drive to further
engage our passengers online, especially
when it comes to seat sales, inquiries, weather
updates, product innovations and new routes
and destinations. We remain committed to
bringing the latest news from CEB straight to
our guests’ mobile phones or computers, for
their utmost convenience,” said CEB VP for
Marketing and Distribution Candice Iyog.
CEB’s Facebook page (
cebupacificair
)
currently has over 700,000
fans, while its Twitter account (
@
cebupacificair
)
has over 417,000 followers. Its YouTube
channel (
also has over 1 million views.
CEB launched Iloilo as one of its hubs with
its maiden Iloilo-Hong Kong flight — the
first international flight out of the Iloilo
International Airport.
The Thursday-and-Sunday Iloilo-Hong
Kong service kicked off with the inaugural
flight departing Iloilo at 11.10pm on November
8.
It arrived in Hong Kong International Airport
at 1.35am on November 9. After a 45-minute
turnaround, the return flight departed Hong
Kong at 2.20am.
Iloilo welcomed its first international
passengers from Hong Kong at 4.45am on
November 9, which included Consul General
Noel Servigon from the Philippine embassy in
Hong Kong, and key overseas Filipino group
leaders in Hong Kong.
CEB also sent off the maiden Iloilo-
Singapore flight on November 9. The
Monday-Wednesday-Friday Iloilo-Singapore
service departs Iloilo at 10.40pm and arrives
in Singapore at 1.55am the next day. The
return flight departs Singapore at 2.40am and
arrives at 6.10am.
“
With these new routes, Cebu Pacific
affirms its commitment to providing
connectivity to Iloilo and Western Visayas, by
basing an aircraft here, and making Iloilo one
of the airline’s operational hubs,” said CEB VP
for Marketing and Distribution Candice Iyog
at the launch event, a few hours before the
maiden flight to Hong Kong.
Other CEB hubs in the Philippines are
Manila, Cebu, Clark, Kalibo and Davao.
“
We believe that these new international
routes will open a lot of tourism and business
opportunities to and from Iloilo and its
surrounding areas, and we couldn’t be
prouder of our contribution to this regional
growth,” Iyog added.
a i r l i n e
n e w s
New aircraft
delivery
CEB’s aircraft fleet is now 41-strong,
with more coming until 2021.
Its two newest Airbus A320 aircraft
were delivered from Toulouse, France
and touched down in Manila last
October 18 and December 1. CEB is
the only airline in the Philippines with
its fleet acquired 100% brand new,
making it one of the youngest and
most modern aircraft fleets in Asia.
CEB’s fleet is now composed of
23
Airbus A320, 10 Airbus A319 and
eight ATR 72-500 aircraft.
“
CEB will end 2012 with 41
aircraft, the largest aircraft fleet in the
Philippines. Passengers will continue
to benefit from the airline’s newest
and fuel-efficient aircraft, as we open
new domestic and international
routes this year,” said the airline’s
VP for Marketing and Distribution
Candice Iyog.
Between 2013 and 2021, CEB
will take delivery of 18 more Airbus
A320 and 30 Airbus A321neo aircraft
orders. It is slated to begin long-haul
services in the third quarter of 2013,
with the arrival of four Airbus A330
aircraft from 2013 to 2014.
CEB pioneers international flights
from Iloilo Airport
CEB secondmost “socially devoted” airline
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