Promotio
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“We offer extremely reasonable data and
overseas roaming charges, even compared to
many lock-in contracts,” says Cecilie Vanem,
the effervescent managing director of Norway’s
newest mobile phone company. Dipper, the
first mobile operator without contract periods
in the Norwegian business market, caters
to around 1.1 million customers, mainly in
businesses of fewer than 100 employees. Its
aim is simple: getting the best prices for its
customers, without any hidden costs.
“We don’t bind customers into lock-ins
[long-termfixed contracts],” explains Vanem,
“yet our prices are as low as the lock-ins. And
what you see is what you get – there are no
hidden costs, and no surprises on your bills. If
you’re not satisfied, you’re free to go – though
we’re confident people will choose to stay.”
Dipper – named after the small Norwegian
national bird that dives into ice-coldwater
in search of food – is owned by Telenor,
but its small teamof 20work in separate
offices in downtownOslo, with a healthy
spirit of challenging accepted norms. The
company offers only three easy-to-understand
subscriptions, and all prices are quoted upfront.
“In some ways, we’re the equivalent of
Norwegian in the mobile industry,” says
Vanem, who has been working in the IT
industry since 1995, and recently won the
Oda award as Norway’s ITWoman of the Year.
“We’re doing things differently, and trying to
make things simpler and cleaner.” The final
goal, she says, “is a system that’s so simple
and low cost that our clients can spend all
THE PRICE IS RIGHT
Adedication to lowprices and no surprise charges havemade Dipper the
mobile phone company of choice for small andmedium-sized businesses
“We want a system that’s so simple and
low-cost that our clients can spend all
their time on their own customers”
their time on their own customers instead
of worrying about high data costs and other
annoyingmobile issues”.
With the increase in small andmedium-
sized enterprises doing increased business
in Europeanmarkets, there is a growing
awareness of the need to get the lowest
possible prices onmobile usage abroad, and
Dipper has been quick to respond. From
the beginning of July, the company has
been offering extremely low prices within
EU countries, starting at only 1.99NOK per
megabyte of data and 0.49NOK per SMS,
meaning that its customers can finally take
control of their costs in both the short
and long term.
The aim, ultimately, is to get people
to stay with Dipper not because
they’re locked into a contract,
but because they’re getting
great value and great service.
“Dipper’s aim is to have
satisfied customers who
always choose to land
with us even if they
are free as a bird,”
concludes Vanem.
Dipper.no
