THE “INVISIBLE GORILLA” TEST
was a 1990s psychology study wherein people watching a basketball
game failed to notice a man in a gorilla suit walk across the court—demonstrating just how easy it
is to miss things that you’re not paying direct attention to. And if your brain can ignore a life-size
primate, imagine how quickly it dismisses the muddy minutiae of the movies you watch in standard
def. Buy an HDTV, and those details (sweat, wrinkles, blades of grass) appear in disconcertingly
vivid relief. Prepare to have the blindfold ripped off again with Sony’s 84-inch 4K XBR 900 Bravia,
which has 8 million pixels—four times the resolution of a normal high-def display. When the Bravia
was unveiled at a conference in Berlin last August, the image was so clear it made even jaded tech
journalists want to reach out and touch the screen. Watch out for gorillas.
$25,000 / store.sony.com
The ResolutionWill
Be Televised
The hyperprecise (and hyperexpensive) Sony 4K Bravia will have you seeing things
BY JACQUELINE DETWILER
HEMISPHERESMAGAZINE.COM
•
FEBRUARY 2013
•
PHOTOGRAPHS BY LISA SHIN
49
goods
