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SPECIAL ADVERTISING PROMOTION
Airports Step Up
to Passengers’
Shopping Desires
DESPITE TOUGH ECONOMIC TIMES, U.S.
PASSENGERS ARE SPENDING MORE ANDMORE
AT AIRPORTS. AND AIRPORTS ACROSS NORTH
AMERICA ARE WAKING UP TO THE OPPORTUNITY.
Whether you view it as an act of escapism
or an essential part of your journey, airport
shopping is on the rise across North America.
Traditionally one of the smallest regions for
travel retail despite the busy air-travel market,
airports across the U.S. and Canada are finally
beginning to take their fair share of a global
business worth more than $40 billion last year.
That’s good news for passengers and for
airports. For passengers, more choice of
shops and restaurants means a better travel
experience. And for airports, growing retail
revenues allow even greater investment
in important infrastructure, including
new terminals and runways, to further
improve the travel network.
“More and more passengers are
arriving early to the airports to shop,
dine and enjoy a unique experience while
waiting for their flights,” says Westfield
Concessions Management Vice President
Gerry Cecci. Westfield manages retail
for 10 U.S. airports including New York
JFK, Los Angeles, Boston and Miami, and
Cecci reports that passenger spending is
increasing across its network.
“There are multiple factors driving the
increased spending,” says Cecci. “Better
product offering is one key component,
as well as additional space allocation
and the increasing amount of time
passengers spend in the airport once
they pass the security checkpoint.”
These statements are those of the
advertiser and not of United.