AMERICAN INSIGHT
American supports entrepreneurialism and small-business growth
through its Innovators Initiative, which focuses onworkingwith startups
and small-business customers toempower their success.
Visit
aa.com/innovators
to learnmore.
I
t’s funnyhowhailinga taxihas
become thegauge forwhatgood
technologycanaccomplish.
Butwhatabout life’srealproblems?
Like trying to lookgoodwithoutrun-
ningallover town.
For that, there’sL.A.-based
beGlammed, abeautyservice that lets
youquicklybook localhairstylistsand
makeupartistsdirectly through the
startup’sapp–andhave themcome
straight toyourdoor. It’son-demand
pamperingwhetheryou’reathomeor
on theroad.
Inspiredbya lament froma friendon
thedifficultiesoffindingastylistwhile
traveling,MailePachecobeganbuilding
aservice thatwouldcome
toallow forboth last-min-
utebookingsandappoint-
mentsmademonths in
advance.Pacheco toldus
that,beyond theon-de-
mandnatureof theservice,
beGlammedstandsout for
itscustomization–clients
aren’t limited toamenuof
predesigned looks, and the
service ispricedat three
levels, tofitallbudgetsand
stylingneeds.
Founded in2014,
beGlammed isalready
available innearly20
cities, fromNewYork,
LosAngelesandDallas/
FortWorth toAustin
andToronto–and the
company isplanning toadd
newmarkets throughout
2016.Serviceexpansion is
following thegeographic
growth,withPacheconoting thatspray
tanning,nails,massagesandbeauty
productssalesarenext in line.
Inaddition to travelers, thestartup
hasalsodrawnanatural following from
bridalparties,having takencareofpar-
tiesas largeas35women.beGlammed is
available forboth iPhoneandAndroid.
WrittenbyChrisJohnson, cofounderofUncubed, asmall
businesspartnerofAmericanAirlines.SeeUncubed’s
coverageofstartupsand its freeonlineskillscourses in
tech,design, andbusinessat
beGlammed
Apush-buttonstyling
service takesoff
82
FEBRUARY2016
AMERICANWAY
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