during that time,”saysNormaMoreno,
akaNormaNow, aMiami-basedDJand
partypromoter. “[DuringArtWeek], the
city isbuzzingwith inspirationandexcite-
ment.Withan influxofout-of-towners
whoarecontributingtotheculturalscene
here, it justmakesevents feelmore fulfill-
ingandexciting. It’sreallymagical.”
Lastsummer,ArtBaselhiredNoah
Horowitz,36,as itsdirectorAmericas,
anewlycreatedposition inwhichhe’ll
directtheMiami fairandactasa liaison
betweentheorganizationandNorthand
SouthAmerica.Previously,anetworkof
people inBaselandNewYorkhandledthe
massiveannualgathering inMiami.But
Baselhasbeenexpanding(aHongKong
fairwasadded in2013)andrespondingto
the increasinglydiverse lookof theglobal
artmarket.What, spe-
cifically,Horowitz’s
impactonMiamiwill
be isanyone’sguess,
includingHorowitz’s,
buthecomestoBasel
withareputation fora
discerningcuratorialeyeandatendency
tovaluequalityoverquantity.
A
rtfairsaremultiday
pop-upshops forsomeof
theworld’smostexpensive
anduniquemerchandise;
places forthesuperrichto jet inand
dropstacksonart-world-approvedwork.
Fairscontainanastoundingamountof
thought-provokingart,albeitpresented in
jam-packedmallscapes.
“Theyarewhenthetribemeets.A lot
ofwhat’sbeingdone istouchinganten-
nae,”saysJerrySaltz, longtimecritic for
NewYork
magazine. “They’realsotime
machines.Adealorconnectionthatwould
takesixmonthsorsixyearsto formcan
nowbedone in fourdays,andthat isan in-
crediblething forayoungkid inagallery.”
Inthe lastdecadeorso, thenumberof
art fairshasballoonedtomorethan180,
withmostof themtakingplace intheU.S.
Theyserveahungryandgrowingglobal
artmarketnowworth$57billion.That’sa
60
NOVEMBER2015
AMERICANWAY
CLOCKWISE
FROM
LEFT
: “
Thalassa”by
Swoonat SCOPE;
“StandingReserve”
byJustinBower at
ArtMiami;Noah
Horowitz
PHOTOS
BR IAN CAHN/CORB I S ( 2) ; ER IC T. WHITE
