4 AMERICANWAY
OCTOBER 1 2007
Worldwide consumption of bottledwater reached 154 billion liters (41 billion gallons) in 2004, an increase of 57 percent infive years.
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16
PRESERVINGSOUTH
AMERICA’SWET-
LAND »
It’s one of themost
fragile ecosystems on the plan-
et. It’s home to at least 15 en-
dangered species.Water lilies
six and ahalf feetwidefloat on
its lakes. No, this is not the
Amazon— it’s thePantanal.
And it’s under threat.
BYKEVINRAUB
22
BOSTONUNCOM-
MON »
Grey’sAnatomy
star EllenPompeo is at home
among the trees andgardens in
one ofAmerica’smost historic
cities.
BYMARKSEAL
30
GARBAGE IN,
GARBAGEOUT »
BYBETHCALLAHAN
36
SAVINGTHE
WORLD, STARTING
INTHESOUTHBRONX »
BYMAJORACARTER
38
TREADLIGHTLY »
Get ready to shrink your
footprint onMother Earth. No
Birkenstocks necessary.
BYJENNASCHNUER
44
GREENWITHGUILT »
Thewords
green
and
guilt
gowell together. Ina2007
nationwidepoll sponsoredby the
YaleSchool of Forestry&Environ-
mental Studies, 81percent of
Americans said they felt aper-
sonal responsibility todo some-
thingabout globalwarming. For
them, and for you,weoffer this
guide toguilt-freeenvironmental-
ism.
BYMARKHENRICKS
52
DOINGEVERYTHING
RIGHTTHEFIRST
TIME, EVERYTIME »
BYRAYC. ANDERSON
58
STICKERSHOCK »
Sustainable products
will hit you in thewallet harder
than conventional oneswill,
thanks to the age-old lawof
supply anddemand.
BYTRACYSTATON
64
HOMEGREENHOME »
Sure, you canbuild
and furnish the eco-friendliest
house on the block. Here’s how.
BYTRACYSTATON
66
THEGREENTEAM »
Twelve people andplac-
es that are changingourworld.
BYCHIPGILLER
70
SUCCESSSTORIES »
More andmore, people
are realizing that savingour
environment requires an ap-
proach similar to running a
business—where the positives
outweigh the negatives. Here
arefive peoplewhomake the
short list of nominees tohead
our “company.”
BYJIMMORRISON
80
WHATAWONDER-
FULWORLD »
Check
out the citieswhose enviro-
friendly initiatives are setting
the trend for eco-harmony
around the globe.
COMPILEDBYANGELACHANG,
HALEYSHAPLEY, ANDJANA
WALLIS
ThisLand
IsYourLand
If you believe Kermit the
Frog, it isn’t easy being
green.We’re usually not
the type to arguewith
puppets, but we discov-
ered a lot of people and
placeswhere the passion
tomakeMother Earth a
better place is stronger
than ever.
InLiving
Color
Making theworld amore
sustainable place isn’t
rocket science. It just re-
quires knowledge, effort,
and dedication.
Eco-nomics
Going green? Be prepared
to put yourmoneywhere
yourmouth is.
Green»Vert
Grün»Verde
Nomatter howyou
spell it, the goal is the
same all over theworld.
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38
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TheGreen Issue
