JULY 15 2007
AMERICANWAY 111
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American Airlines hasmade its award-winning
website, AA.com, even better. We’ve added a
number of enhancements to the site — which
receives more than 1.4 million unique visitors
on an average weekday — to simplify the cus-
tomer experience by providing tools that help
customers book their travel more quickly and
moreeasily.
“Expanding and enhancing AA.com is an on-
going effort,” says Bella Goren, American’s
senior vice president of customer relationship
marketing and reservations. “Knowing that
we reach more than a million customers daily,
we value and seek their input on how to refine
their travel-planningandpurchaseexperiences.
With American Airlines and American Eagle
offering more than 4,000 flights each day, we
are always working to enhance our customers’
travel-purchase experience and the services
weoffer to them.”
The enhancements to the site include a
brand-new results display that makes it sim-
pler to compare more prices and schedules.
The display retrieves awider range of schedule
and price possibilities for each leg or segment
of an itinerary. The new display can directly
compare numerous fare levels, empowering
customers with more choices and information
thanever before.
The new display also allows travelers to sort
results by expanded criteria, including airline
choice, fares, number of stops, and departure
and arrival times. With a simple click of the
mouse, users can enlarge a selection to see
additional flight details, such as travel time,
aircraft type, meal availability, seat maps, and
AAdvantage miles. By providing more search
options and presenting travel options sepa-
rately, thenewAA.comdesignoffers customers
more choices and more control in customizing
their individual travel plans according to their
priorities, Goren says.
Recent major enhancements already imple-
mented on AA.com this year include the addi-
tion of AA.com/espanol, a Spanish-language
portal that gives Spanish-speaking customers
in 17 countries the ability to book travel in their
native language, as well as an AAdvantage
booking tool that streamlines and enhances
onlineawardbookings.
Did you know that AA.com has
more than 1.4million unique visi-
torsonanaverageweekday? Inthe
first quarter of 2007, wehadmore
than60million visitorsand reachedaweekly record inonlinebookings.
AA.com has twice received theWorld Travel Award for World’s Leading
Airline Internet Siteandhasalso receivedmultiplewebsiteawards. AA.com
is the only travel website that gives you the AAdvantage booking tool, fea-
turingmore choices than ever before for booking award travel, including a
calendar that shows award availability over a four-weekperiod. A leader in
advanced technology tools, AA.com is the first airline website to offer txt-
SAAver, which allows you to register to receive aweekly textmessage that
includes special txtSAAver faresandother special offers.
AA.com recently launchedSpanish-languageportals tobetter serve cus-
tomers inLatinAmericaand in theUnitedStates, providinguseful tools that
offer Spanish-speaking customers easy and convenient ways to book their
travel and to receive special offers. Visit our award-winning website today
atwww.aa.com.
DidYouKnow?
AA.com:EasierThanEver
The improvements to AA.com are ongoing
enhancements that represent American’s stra-
tegic investments in technology and products
that make solid business sense and improve
the travel experience for all customers.
“The combined price and schedule displays
will make booking travel on AA.com even eas-
ier, smoother, and more streamlined,” says
Goren. “We are committed to helping our cus-
tomers get the most from their travel with
American Airlines, and that begins with a sim-
plified and convenient purchase process on
AA.com.”
Go to
for all of your travel
needs, and visit our site often. The enhance-
ments mentioned here, as well as others, will
beadded throughout the summer.
