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HCL Campaign documentation
  • HCL® Campaign v11.1 documentation
  • Release Notes
  • ServiceabilityDashboard Release Notes
  • HCL Campaign Installation Guide
  • HCL Campaign Upgrade Guide
  • HCL® Marketing Software Fast Upgrade
  • HCL Campaign User's Guide
  • HCL Campaign Administrator's Guide
  • HCL Campaign Tuning Guide
  • Troubleshooting HCL Campaign
  • HCL Campaign System Tables Data Dictionary
  • HCL Campaign SOAP API Guide
  • HCL Campaign REST API
  • HCL Campaign Validation PDK Guide
  • HCL Macros for HCL Marketing Software
  • HCL Campaign and IBM Engage Integration Guide for IBM Marketing Cloud
  • HCL Marketing Operations and HCL Campaign Integration Guide
  • IBM SPSS Modeler Advantage Enterprise Marketing Management Edition v8.0.0 and HCL Campaign v10.1 integration documentation
  • HCL Campaign GDPR Guide
  • HCL Marketing Software Director Installation Guide
  • HCL Marketing Software Director User Guide
  • Glossary
  1. Home
  2. HCL Campaign Administrator's Guide

    The Settings menu provides access to most of the tasks that Campaign administrators typically perform.

  3. About audience level administration

    HCL® Campaign is delivered with a single audience level called Customer. You can define any additional audience levels that you need. Audience levels let flowchart designers target specific groups, such as Households, in marketing campaigns.

  4. About audience levels and system tables

    If you require additional audience levels, you must create and map the equivalent set of system tables to support them as you did for the default Customer audience level.

  5. Required fields in audience-level-specific tables

    This section provides lists of the required fields in the system tables required for each audience level.

  • HCL Campaign Administrator's Guide

    The Settings menu provides access to most of the tasks that Campaign administrators typically perform.

    • HCL Campaign administration overview

      The Settings menu provides access to most of the tasks that Campaign administrators typically perform.

    • Security policies control user access to the objects and features in HCL® Campaign.

    • Database table administration

      HCL® Campaign administrators must perform initial one-time tasks and routine administration tasks that pertain to database tables.

    • Customizing campaigns

      Administrators can customize campaigns by using custom campaign attributes, initiatives, and products.

    • Offer template concepts

      Before administrators perform offer template management tasks, there are several important concepts to understand.

    • About audience level administration

      HCL® Campaign is delivered with a single audience level called Customer. You can define any additional audience levels that you need. Audience levels let flowchart designers target specific groups, such as Households, in marketing campaigns.

      • About audience levels

        An audience level is a collection of identifiers that can be targeted by a campaign.

      • Why different audience levels are needed in Campaign

        Different audience levels enable flowchart designers to target and switch between specific identifiable groups in their campaigns, or to scope one audience level by another (for example, to target one individual per household).

      • The default Customer audience level

        Campaign is delivered with a single audience level called Customer. You can define additional audience levels as required for your user tables and campaign needs.

      • About audience levels and system tables

        If you require additional audience levels, you must create and map the equivalent set of system tables to support them as you did for the default Customer audience level.

        • Default Customer audience level system tables

          Campaign is delivered with system table ddl scripts to create the tables that support the default Customer audience level.

        • About audience levels and strategic segments

          For each audience included in a flowchart or Optimize session that uses strategic segments, you map the segment membership system table to a physical table that defines segment members.

        • Audience level unique identifiers

          When you create a new audience level, you must specify at least one field to be used as the unique identifier for members of that audience level. To uniquely identify each member of the audience, you might need to use multiple fields.

        • Required fields in audience-level-specific tables

          This section provides lists of the required fields in the system tables required for each audience level.

          • Required fields in the contact history table

            The contact history table for each audience level in the Campaign system database must minimally contain the fields described in this section.

          • Required fields in the detailed contact history table

            The detailed contact history table for each audience level in the Campaign system database must minimally contain the fields described in this section.

          • Required fields in the response history table

            The response history table for each audience level in the Campaign system database must minimally contain the fields described in this section.

          • Required fields in the segment membership table

            If you are using strategic segments in Campaign or Contact Optimization, you must create the segment membership table for each audience level that you use with strategic segments. At a minimum, the table must contain the fields described in this section.

      • About audience levels and user tables

        A user table can be associated with a single audience level or with multiple audience levels.

      • Workflow for setting up a new audience level

        The listed tasks provide the workflow for setting up a new audience level.

      • Removing an audience level

        When you remove an audience level, the system tables are removed, but the underlying database tables remain. Therefore, if you remove an audience level, any processes and flowcharts depending on that audience level (that is, that attempt to write to the audience level tables) will generate errors.

      • About global suppressions and global suppression segments

        Use the global suppression feature to specify a list of IDs (in a single audience level) that are automatically excluded from all cells in flowcharts in Campaign.

    • Before you begin working with contact history

      Contact history is stored in the HCL® Campaign system database in separate tables by audience level. Therefore, you need to set up audience levels before you begin working with contact history.

    • Response history administration

      Before you begin working with response history, you should read the audience level administration topics and set up required audience levels.

    • Choose Campaign > Monitoring and use the All monitored runs page to view the status of all active flowcharts and suspend, resume, or stop flowchart runs.

    • Dimension hierarchy concepts

      A dimension hierarchy is a data construct that groups data into bins based on value ranges. Dimension hierarchies are the basis for a variety of reports.

    • Triggers administration

      HCL® Campaign allows you to define inbound and outbound triggers that can be used in all flowcharts in a partition.

    • Campaign log files

      HCL® Campaign records information in several different log files.

    • About codes in Campaign

      Each campaign, cell, offer, and treatment in Campaign has an identifying code that is generated by code generators, and conforms to a specified format.

    • Accessing the Advanced settings

      When a flowchart is open for editing, administrators can choose the Advanced settings option on the Admin menu to make administrative changes that affect only the current flowchart.

    • HCL Campaign integration with other products

      HCL® Campaign optionally integrates with a number of other HCL products.

    • The listener is a key component of HCL® Campaign. It provides an interface between front-end clients and back-end analytical server processes.

    • HCL Campaign utilities

      Administrators use the Campaign utilities to manage listeners, sessions, and flowcharts, and perform other important administrative tasks.

    • Non-ASCII data in Campaign

      Campaign supports the use of localized data and non-United States locales, including multiple user-preferred locales within the same installation of the HCL® application.

    • Configuration properties for HCL Campaign

      The configuration properties for HCL® Campaign are located at Settings > Configuration.

    • About special characters

      Some special characters are not supported in any HCL® Campaign object names. In addition, some objects have specific naming restrictions.

    • Introduction to character encodings

      This section provides information on character encodings and language-sensitive database considerations, and lists the encodings supported by Campaign.

    • About Campaign Error Codes

      Campaign notifies users of error events when they occur with error messages that consist of a code number and error text.

Required fields in audience-level-specific tables

This section provides lists of the required fields in the system tables required for each audience level.

  • Required fields in the contact history table
  • Required fields in the detailed contact history table
  • Required fields in the response history table
  • Required fields in the segment membership table
  • Required fields in the contact history table
    The contact history table for each audience level in the Campaign system database must minimally contain the fields described in this section.
  • Required fields in the detailed contact history table
    The detailed contact history table for each audience level in the Campaign system database must minimally contain the fields described in this section.
  • Required fields in the response history table
    The response history table for each audience level in the Campaign system database must minimally contain the fields described in this section.
  • Required fields in the segment membership table
    If you are using strategic segments in Campaign or Contact Optimization, you must create the segment membership table for each audience level that you use with strategic segments. At a minimum, the table must contain the fields described in this section.
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