SMS text messaging: using Campaign and Engage

If HCL Campaign is integrated with Engage, you can you can use HCL Campaign to send SMS text messages from IBM Engage.

Consider the following points about using the Email process:
  • SMS text messages are short messages sent between two or more mobile phones.
  • Sending SMS text notifications requires a coordinated effort between a Campaign user and an Engage user. Templates must be set up, test runs must be done, and a final production run must be coordinated.
  • Engage de-dupes when sending SMS messages to duplicate numbers. If there are two contact records with the same phone number and both are opted in to the same Program, Engage sends only one message.
  • After the text notifications are sent, responses are tracked in IBM Engage and routed back to Campaign via UBX and the UBX Toolkit.
  • To route response data from IBM Engage back to Campaign, a UBX Toolkit user (typically the Campaign user) runs scripts. Some organizations automate the scripts so data routing occurs automatically.
  • You can then use Campaign to retarget responders and non-responders.
  • The SMS process accepts contact numbers in integer format. Numbers that contain a space or a dash, or are NULL are failed and result in an error for the process.
Note: SMS messages must be sent either by configuring message delivery in the SMS process box or by using the Send Experience in IBM Marketing Cloud. Triggering SMS messages with a IBM Marketing Cloud program is not supported with the Campaign integration.