Page 90 - CMC Hispanic Market Guide 2018

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COMPANY NAME MISSION STATEMENT
WPW‘ 35360" Founded in 2005 by marketing innovators Aaron Walton, Cory lsaacson
YEAR FOUNDED and esteemed partner Earvln "MagI(“ Johnson, walton lsaacson iwl)
2005 provides strategic and creative solutions for many of tne world's
PRIMARY ADDRESS largest and most aggressive brand marketers. This innovative agency
model marries award-winning full-service advertising digital and
3530 Eastham Drive
Curve, my, (A 90232 social capabilities with below-tne-line expertise across multiple
3;; 577.5300 Fax, 313 900.9309 dlsupllnesy providing unprecedented value and efficiency for its
partners. Wl's marketing specializations include sports‘ lifestyle,
OTHER OFHCE "°cAT'°"s entertainment, experiential and branded content, as well as cultural
Chicago‘ New vork, Miami Tokyo
expertise across ceneral Market, African-American, Hispanic and LGBT
COMPANY WEB ADDRESS consumer segments. inis nrgnly integrated approach to client pusiness
substantiates the agency's focus on being "The Planets Most interesting
COMPANY GENERAL EMAIL ADDRESS ABWV-"
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CIIRIIENT ELIKIITS
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2016 CAPITALIZED BILLINGS LEW‘ 1007 E
595 million reauta Avian Zulu 3
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OWNERSHIP\] COMPANY AFFILIATIONS iayora Financial services 2012 E
Privately Held Hlllshiie aarr 5
TOTAL NUMBER OF EMPLOYEES wells raigo 2013
150 Macy; Z0114
KEV PERSONNEL itrllercoors ml
Aaron walton 1 Partner
M(Dan2ld‘s mu.
Cory lsaacsonl Partner
izupan Foods 2015
Rodielle Newman-Carrasco l EVP, Hispanic Marketing
spalding 2015
Alice Rivera 1 VP Hispanic Marketing
Pernod RI(3Vd 2016
Erin Elliott 1 VP of Media
LA sparks Zulb
Alberto Alfonso 1 Media Director
Constellation Bvarids 2016
Marcia Migliorisi 1 Creative Director
N‘/PD 2015
Juan Bonillal 5vP, Business Development
TOP FIVE COMPANY SECTORS \{by revenue)
- Automotive
- Beverages (Alcoholic)
- Retail
- consumer Packaged Goods
- Flnamlal
TOP TEN AGENCY SPECIALTIES
- FullSer\\/ice Creative - Media Buying/Media Planning
n H E E I 5 g - Brand Planning/Building - Multicultural and Total Market
- strategic Planning - Entertainment Marketing
a mm X m m M mm mm, - Broadcast Production - sports Marketing
- interactive/Multimedia - Market Research
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member
90 1018 cMcHlsPANl( MARKETGUIDE E