Sheet 1
Reputation Cash Map
  Reputation Issues
    Reviews
    Legal Issues
    Rouge Blogs
  Prospect Targeting
    Rep Scanner
    Google +
    Pissed Consumer
    Competition Factors
  Proof Elements
    Preranked Review Site
    Past Clients (non-rep)
  Client Contact Methods
    Web Forms
    Domain tools
    Social Sites
    Direct Mail
    Telephone
  Contact Scripts
    Initial Email
      Tracking
    Followup
      Social sites
      Email #2
      Call
      Direct mail
      Contact forms
  Closing Process
    Research Report
    Expectation Setting
    Assurances
    Guarantees
  Payment Collection
    Invoicing
      Check by Mail
      Paypal
      Merchant Account
  Service Delivery
    Review Site(s) Creation
    Social Properties
    PR content
    Written content
    SEO Promotion
      Fiverr
      synndtrial
      Promotion Rules
        Social Sites (anything goes)
        Websites - bookmarks and signals only