MARKETING DIGITAL

 

Thanks to platforms such as Google, YouTube and others, people can find your content and discover your brand. This means that if you want to apply this online marketing strategy, you must focus primarily on the consumer, as agencia marketing digital madrid

 

In a good content strategy, you should identify which are the most searched topics on the internet by the people you want to reach.

 

As you can see, content marketing aims to offer high value content to an audience. The aim of this is to build trust and establish a relationship with the user who finds your content on the internet.

 

Search Engine Optimisation (SEO)

online marketing

Search engine optimisation is the process of optimising your website for search engines to crawl your site. In this way, Google, Bing or Yahoo index the information on your pages and display it to the public.

 

The goal of SEO is to position your pages at the top of the search results and thus receive a large number of visits from a targeted audience.

 

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The main tasks of the SEO specialist are aimed at improving two aspects of your website: authority and relevance. In addition, the actions for search engine optimisation are divided into two:

 

SEO On-Page (inside your site)

SEO Off-Page (outside your site)

Online advertising

Digital advertising is where internet advertising platforms are used to fulfil their promotional function. However, unlike traditional advertising, it is characterised by the following features:

 

It is easy to create and implement, as you only need an internet connection to access the platforms.

You can consult precise data about the performance of the ads (impressions, clicks, etc.).

It is flexible and adapts to the needs of your business.

In digital marketing you will find different ways in which you can promote your business. Choosing one or the other will depend on; your budget, the content you want to share and the goals you want to achieve.

 

Here are some of the different types of digital advertising you can use to promote your business:

 

SEM

SEM stands for Search Engine Marketing. When we talk about SEM, we are referring to search engine advertising campaigns. It is the search engines themselves who provide us with their platforms to carry out these paid campaigns.

 

Native advertising

This is a form of online advertising that is integrated with the content of the website. Therefore, it is not intrusive and does not hinder browsing.

 

Social media advertising

You can also advertise on social networks where ads are mixed with the content that users see. However, it depends on the platform you choose to create one or the other type of message.

 

Social media marketing

When we talk about social media marketing we refer to all the activities and strategies that are carried out through social media platforms such as: facebook, instagram, twitter, LinkedIn, among others, in order to make your brand known to a target audience.

 

Your company can use social media to sell more, but be careful! These social channels are basically a medium where people are looking to socialise, be entertained and interact with other people, they are not looking for someone to buy from.

 

In this article we explain more about how to make a social media strategy to sell more.

 

However, the main focus of social media marketing is to build communities around your brand, and spread your message to be shared and viralised in order to amplify your reach.

 

Let's take a look below at which social networks you should have a digital presence on:

 

Facebook:

It is the number one network in the world, and its options allow you to have a company page. In addition, its functions allow you to distribute and promote your content. Being on Facebook is essential to increase the visibility of your brand.

 

Youtube:

In its beginnings it was not considered a social network, rather it was treated as a "Google of videos". However, its current features allow creators and people to interact. One of its advantages is that you can position your videos and over time receive visits.

 

Instagram:

Instagram belongs to Facebook and has grown rapidly compared to the others. It is a platform designed to generate impact with visual content. On it you can share ephemeral moments and use hashtags to generate a large reach.

 

Linked in:

A social network for professionals, aimed at the corporate and business world. It is a great option for networking and establishing business relationships. Highly recommended if you are an executive and are looking for strategic alliances with other organisations.