MARKETING DIGITAL

 

Digital marketing, also known as online marketing or digital marketing is basically the use of online strategies to give visibility and promote a business through different digital platforms on the internet. In other words, getting in front of your potential buyers.

 

Marketing 2.0 includes all strategies to promote, attract and generate sales through the internet. That way, by having a large reach, you will effectively reach potential customers to whom you can sell your products or services. Isn't it great?

 

Origin of digital marketing or digital marketing as agencia marketing digital

In the beginning, the web 1.0 emerged, where internet users could only search for information and store it. Therefore, those in control were the owners of websites and pages. However, this is where the foundations of digital marketing were laid, as you could promote your business on the internet.

 

However, it was not until 1993 and the year 2000 that digital marketing got its official recognition. At this point, the advances of the most popular companies allowed interaction and communication between users and businesses.

 

In this way, the web 2.0, a digital environment of two-way communication (internet users and companies create and share information), was born. However, some consider that today there is a web 3.0 and 4.0.

 

Types of Digital Marketing

To get the most out of your digital marketing strategies you need to know the different types of online marketing that exist.  Below we will explain each one, classified according to their focus and purpose. Without further ado, we will talk about 5 types of digital marketing that you can't miss to achieve your business goals.

 

 

Content marketing

It focuses on creating and disseminating valuable content to an audience to gain authority and trust from them. Therefore, your goal with content marketing is to provide valuable information in the research process that people do before making a purchase.

 

 

Inbound Marketing

It is a marketing philosophy, some call it the evolution of digital marketing. This methodology puts the customer at the centre and takes care to understand how consumers buy. Strategies are then implemented to attract them and accompany them throughout their buying process and convert them into customers and promoters of your company.

 

 

Relationship marketing

The purpose of this type of marketing is to create and strengthen a relationship with your customers. So, in addition to having a quality product or service, you have to provide an unforgettable experience to each customer.

 

 

Conversational marketing

Focused on fostering conversations between the brand and the user to drive sales and deliver an effective message to customers. At the same time, it aims to automate communication to facilitate interaction.

 

 

Permission marketing

It is based on asking your prospect or customer for permission to send them information from the company. This way you are not intrusive and you avoid SPAM. On the other hand, when a customer agrees to receive content, it shows their interest and they are more likely to read it.

 

In this article we take a closer look at the different types of digital marketing that exist and how you can make the most of them for your strategies.

 

Main digital marketing strategies

Digital marketing strategies are a set of digital tactics that will help a company achieve its business goals through the internet.

 

As a marketing professional you should know the main online marketing strategies to implement the ones that will give the best results to your company.

 

Below, we tell you about the main strategies that are applied in digital marketing.

 

Inbound Marketing

Inbound is a type of marketing but also a strategy. It is based on creating a pleasant experience for each person who approaches your brand to add value in each interaction and convert them into customers.