LAUNCHMERE TECHNOLOGY — BRAND SYSTEM V3

An open curve shared across the family, paired with a purpose-based symbol for each app.

CURRENT MARKS
Launchmere: rising arrow. Staff Portal: two people. Ordaya: completion check. Rotafern: three offset shift bars.

RULES
Keep the supplied open curve unchanged. Product symbols share its rounded stroke endings and geometric construction. Do not add letter monograms or enclosing coloured squares. Display the full product name beside the mark in navigation. Minimum symbol display size 32px; clear space at least one quarter of its width. Future product symbols must have a different silhouette, checked in monochrome and at small sizes. Colour is a supporting identifier.

ASSETS
Supplied symbols are vector paths and need no font. Wordmark SVGs use Segoe UI with Arial fallback; outline text in the selected licensed font for final print masters. Reverse lockups are designed for dark backgrounds.

ROLLOUT
Applied to the Launchmere website, Staff Portal, Ordaya, Rotafern and the instructional video on 17 October 2026. Ordaya's approved teal and emerald colours are retained. The apps use matching sign-in branding, product navigation and installation icons. Rotafern remains the current name. Future examples are design tests, not announced products.
