{
  "company": "Launchmere Technology Ltd",
  "version": "3.0-open-curve-symbols",
  "shared": {
    "fontFamily": "Segoe UI, Inter, Arial, sans-serif",
    "text": "#172C47",
    "muted": "#5C6C7E",
    "border": "#DCE3EB",
    "surface": "#F6F8FA",
    "buttonRadius": "6px",
    "cardRadius": "12px",
    "endorsement": "by Launchmere",
    "logo": {
      "viewBox": 96,
      "curve": "Open L-shaped sweep, 12-unit stroke",
      "productSymbol": "Purpose-based geometry, no visible initials",
      "minimumDisplaySize": 32,
      "clearSpace": "Quarter of symbol width",
      "endorsement": "by Launchmere",
      "colourRule": "Use shape and full names as well as colour"
    }
  },
  "launchmere": {
    "primary": "#172C47",
    "accent": "#315ED8",
    "highlight": "#63C4DC",
    "surface": "#F6F8FA"
  },
  "staffPortal": {
    "primary": "#315ED8",
    "surface": "#EFF3FF",
    "status": "proposed product identity"
  },
  "ordaya": {
    "primary": "#123D3A",
    "accent": "#20B98E",
    "surface": "#EEF3F1",
    "text": "#173D38",
    "muted": "#526A64",
    "status": "Launchmere family identity applied across the website, live apps and instructional video; approved video palette retained"
  },
  "rotafern": {
    "primary": "#193F35",
    "accent": "#BFDC7D",
    "surface": "#F1F5E9",
    "status": "family palette based on existing forest and lime identity"
  },
  "identities": {
    "launchmere": {
      "name": "Launchmere",
      "code": "Lm",
      "base": "#172C47",
      "accent": "#63C4DC",
      "paper": "#F6F8FA",
      "file": "launchmere",
      "role": "Technology"
    },
    "staff": {
      "name": "Staff Portal",
      "code": "Sp",
      "base": "#315ED8",
      "accent": "#6889E8",
      "paper": "#EFF3FF",
      "file": "staff-portal",
      "role": "People & onboarding"
    },
    "ordaya": {
      "name": "Ordaya",
      "code": "Od",
      "base": "#123D3A",
      "accent": "#20B98E",
      "paper": "#EEF3F1",
      "file": "ordaya",
      "role": "Daily operations"
    },
    "fern": {
      "name": "Rotafern",
      "code": "Rf",
      "base": "#193F35",
      "accent": "#BFDC7D",
      "paper": "#F1F5E9",
      "file": "rotafern",
      "role": "Rotas & workforce"
    }
  }
}