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05.03.2014 admin
Morrisons is accelerating its growth into online retail by partnering with Lakeland to launch a kitchenware ecommerce website in the spring. The website will sell own-brand Morrisons kitchen utensils alongside products from kitchenware and home-shopping site Lakeland, with the initial fulfilment of orders undertaken by Lakeland.
Morrisons says that "in time", it will take over the completion of orders in a move that is likely coincide with the launch of its online food offering. The development of the co-branded kitchenware website is being undertaken by Morrisons-owned retailer Kiddicare, under the stewardship of Scott Weavers-Wright, its chief executive, who also holds the role of managing director of Morrisons online non-food.
This follows news revealed by Marketing earlier this week that Morrisons had formed an in-house digital agency called M Digital, to develop the user interface for its upcoming online food site.
It is launching the kitchenware site to free up space in its supermarkets, in order to strengthen its fresh food proposition.


Dalton Philips, chief executive at Morrisons, said: "We believe the future for retailing many non-food products is online rather than in supermarkets. Our customer service representatives are generally available from 9am to 5pm, Monday to Friday. 22 July 2012 Helpful phone advice and reliable delivery We ordered 55 handles and they arrived within 5 days, well packaged and as promised. YARCH 3" Fruit Vegetable ceramic knife with Scabbard + retail box ,2 color handle select. It is understood IT services group Capgemini is creating the back-end system for the online food offering.
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