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Over the years KitchenAid has successfully "mixed", "blended" and "toasted" all over the world. KitchenAid manufactures and markets a full line of premium-price home appliances, including microwave and conventional ovens, cooktops, refrigerators, dishwashers, in-sink garbage disposal units, and automatic clothes washers and dryers. Acquired in 1986 by the Whirlpool Corporation, the largest appliance maker in the world, KitchenAid has increased its market share through the expansion of its product line. Designed to mix large quantities quickly, the appliance featured "planetary action," in which an individually rotating beater traveled in one direction around the inside of a mixing bowl. The Crescent Washing Machine Company was founded by Josephine Cochran, who had build a dishwashing machine--initially for her own use in the home--that was named the top invention at the 1893 World's Fair.
More than forty years later, Hobart, already recognized as a leader in the commercial dishwasher market, purchased the highly successful Crescent company and began to explore further the feasibility of producing a dishwashing machine for use in the home. An instant hot water dispenser was brought out in 1971, and the following year the KitchenAid trash compactor was introduced. By 1985 the company was one of the most successful manufacturers of home appliances, while Hobart had become one of the foremost producers of appliances for use in commercial kitchens. The two companies alleged that Whirlpool's arrangement with Emerson would give them an unfair amount of power in the market, allowing them to take away a substantial amount of business from White and Magic Chef. KitchenAid considers the marketing strategy a success, noting rapid and impressive growth in all product categories since the Whirlpool acquisition.
Boosting its advertising budget by ten percent in 1990, KitchenAid also developed a television advertising campaign that proved profitable.
Despite the economic recessions during 1990 and 1991, which hit the appliance manufacturing industry particularly hard, KitchenAid remained a profitable component of Whirlpool, steadily gaining market share. KitchenAid products are manufactured in Ohio, South Carolina, Mississippi, Indiana, Arkansas, Ontario, and Quebec, and its appliances are distributed throughout North America. Vyjadrenim osobnosti kazdeho kuchare je vytvoreni smyslneho kulinarskeho zazitku, ktery zasahuje vsechny smysly, vcetne naseho zraku. Aid vnima sve roboty jako kreativni prodlouzeni rukou kuchare a diky tomu, ze poskytuji optimalni kontrolu na profesionalni urovni, jsou vysledky stejne, jako by byly vytvoreny rucne.
Roboty KitchenAid vyuzivaji planetarniho systemu mixovani. Cinnost robotu je rotacni a navic se rotacne pohybuje jak slehaci metla, tak hnetaci hak nebo plochy drtic a to od stredu az po okraj cele misy.

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The company also continues to manufacture the product on which its name was built, the popular KitchenAid electric stand mixer. The name KitchenAid was first introduced as a brand name for an electric stand mixer developed by the Hobart Manufacturing Company in 1919.
Allegedly, when Hobart executives brought the first mixers home for testing, one executive's wife remarked, "I don't care what you call it, but I know it's the best kitchen aid I ever had." KitchenAid was subsequently adopted as the mixer's trademark. Like most housewares at the time, the mixers were sold either door to door or through a KitchenAid party at which a salesperson demonstrated the appliance's functions by using it to prepare a meal for the guests, who were then encouraged to order a KitchenAid mixer. Quickly realizing the marketing potential for such machines in restaurants and other institutions, she founded the Crescent Company in 1880, which built both hand and power operated dishwashers. Research and development were curtailed during World War II, but finally, in 1949, Hobart introduced a new home dishwasher, the KD-10, featuring a patented washing mechanism and the KitchenAid brand name. After an investigation by the Federal Trade Commission, the suit proved unsuccessful, and in February 1986 KitchenAid was acquired by the Whirlpool Corporation.
First, KitchenAid hoped to emphasize the quality of their products by selling only to "quality oriented" dealers, rather than those whose focus was on sales volume and low prices. The traditional KitchenAid stand mixer sold in record numbers in the late 1980s and early 1990s, and the major appliance line reportedly has experienced double digit annual growth since its debut.
The following year the company began airing a series of ads featuring a reunion of three generations of one family congregating in the kitchen, which is full of KitchenAid appliances that have endured over the years. Regarding the 1990s consumer as more sophisticated and concerned about quality, KitchenAid also opened a design center in St. Topinkovac zvladne opekat vsechny druhy peciva, ma extra velke otvory a nechybi ani funkce rozmrazovani a casovac, ktery pomoci LED indikatoru odpocitava cas. Dusledkem je pak delsi zivotnost motoru.Celokovova konstrukce, hmotnost 11,3 kg a protiskluzova gumova podlozka robotu zabezpecuje jeho stabilitu a to za jakychkoliv pracovnich podminek a na kazdem druhu povrchu. In the early 1900s Hobart had begun producing the first electrically driven machines for grinding food items, including coffee beans, peanuts, and hamburger.
During this time several attachments were developed for use in mixing a variety of foods, and the KitchenAid name was also given to an electric coffee mill introduced by Hobart.

In an effort to broaden its product line, it acquired a major manufacturer of built-in cooking equipment, the Chambers Corporation of Oxford, Mississippi. However, an antitrust suit filed by appliance manufacturers White Consolidated Industries and Magic Chef delayed the acquisitions for a year. Second, the company hoped to discourage customers from "cherry-picking" their appliances from a variety of brand names in favor of, in the words of former KitchenAid president Ken Kaminski, "selecting a single full line brand of high-end appliances." Kaminski noted that customers could then benefit from having "a full kitchen's worth of appliances with coordinated colors and styling, and one point of contact for sales, delivery, use and care and after-the-sale services. Advertising experts noted that the sentimental depiction of a traditional family reunion was particularly effective during a time in which America was engaged in a war in the Persian Gulf and consumers were sympathetic to the homecomings that received much publicity. Joseph, Michigan, which was committed to the improvement of product design through market research. Soucasti je rovnez nerezova misa o objemu 4,83 litru (K5THSBP) a to pro mixovani az do hmotnosti 1,2 kg mouky (cca 2,25 kg testa).Vsechna tyto prislusenstvi jsou snadno vymenitelna a umyvatelna v mycce na nadobi. In 1915 the company's subsidiary, Troy Metal Products, introduced the first model of an electric mixer. In 1924 Hobart's Troy Metals subsidiary was renamed the KitchenAid Manufacturing Company, and its headquarters were set up in Dayton, Ohio.
Furthermore, the KitchenAid ads received a tremendous amount of exposure since the company had purchased the majority of its ad space during major network news programs popular during the war. As global marketing became increasingly important to parent Whirlpool, KitchenAid also hoped to explore designs and technology used by appliance manufacturers worldwide, after having established itself as the premier marketer of premium home appliances.
In 1926 Hobart acquired another appliance manufacturer that would figure prominently in KitchenAid's future. At this time the brand divisions were again reorganized, this time into a North American Appliance Group (NAAG), set up to distinguish the American brands from Whirlpool's growing international concerns.
Sparks had arranged for Whirlpool to purchase a historic brick school building to serve as the KitchenAid division's new administrative, marketing, and sales headquarters.

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