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25.08.2015 admin
By optimizing your website for search engines, you can achieve higher search engine ranking and better ROI for your marketing dollars.
SEO (or Search Engine Optimization) is the art and science of optimizing your website for the search engines to find you. SEM (or Search Engine Marketing) encompasses any paid advertisements your company has on the Internet. A combination of traditional methods and innovative thinking, an internet marketing plan needs to do more in a Web 2.0 world.

The first step for your internet marketing plan is a review of your business model and the objectives to be realized through your marketing efforts. People do what they want, so make sure your business (and your website) is giving them just that!
An internet marketing strategy will encompass not only your online marketing efforts, but also integrates your offline marketing efforts.
The last, and perhaps one of the most important aspects, of your internet marketing plan is what to measure.

By incorporating your website and internet marketing with your customer’s perspective, you create more than just a marketing agenda, you develop a roadmap that can steer your business towards growth.

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