The most common question people will want to know about Google Instant is what impact these changes will have on search engine optimization (SEO) strategy. According to Google, Google Instant doesn’t change page rankings at all, so your current rankings will be intact.

For starters, marketers should pay attention to what alternative terms appear in Google’s suggestions list under the new Google Instant model. As usage increases and user experience improves as a result of Google Instant, organic and paid search strategies may need to evolve to adapt to changes.

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