For example, let’s say you agree to speak at an event or conference and then ask the event host if they would be willing to give attendees a copy of your book in Kindle format. Hi Ashley, The KDP Select give-away programs can be an effective way to attract readers for your book, though I don’t like them for two reasons. It’s a common frustration that the otherwise excellent Kindle platform does not allow UK users to buy eBooks as a gift for someone else. Kindle is not available in my country (Nigeria) and I cannot buy my book (The Thief Hunter) and send it to a reviewer. Thanks for all the comments and info – I have been trying to figure out how to give away free copies without paying for them myself. I read somewhere a while back that if you have your book for free anywhere Amazon matched that price on Kindle.
Also, I’m going to be releasing a suicide prevention book next week, When Only You Can Prevent Suicide, and I want to give away 1,000 copies of the Kindle version. I’m all for offering the free book for promotion however when using Amazon, people who read the free books cannot review.

And we are using this feature to give away bonus books to the first 50 who register for the Nonfiction Writers Conference! I’m confused, because I thought you were talking about how authors can give their books away, as promotionals. If you’re asking what version you would send to people who sign up for your own ebook give-away, then the PDF version you have should be fine (make sure it includes a copyright statement). Here’s a question I put to Mark Coker of Smashwords and Jon Fine of Amazon recently at BookCon NY. Although now I’m thinking I may be better off doing the give away via my website where I can harvest Email addresses. If you can drive more sales to your Kindle edition by getting others to give it as a gift, the rank for your book’s sales page will improve and will ultimately lead to more visibility on Amazon, thus increasing your overall sales.
The host would then go to Amazon and use the Give as a Gift feature, which will allow them to email a redemption code to each attendee, one at a time. This is a great idea if one doesn’t have fans on the edge of their seats, literally, to buy ones book(s).

I don’t believe there is a way to gift your Kindle book without paying for it through Amazon, but you can do this if you distribute your book through Smashwords. It’s great to harvest email addresses when you can, which would be the benefit of giving it away through your website. But giving it away via Amazon will likely also help you reach an audience you couldn’t otherwise reach. With all of that said, I do think that you can gain more readers and build some buzz for your book via a give-away program.
It is not unlikely that some of my friends will purchase over 10 copies of my book as gifts for their wider networks.

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