Those who have been in internet marketing for a while realize that search engines are constantly changing.
It’s part of the game of staying ahead of the competition to understand these changes and move with them appropriately. Just in the last month we’ve made adjustments to style, form, and techniques that are in response to the changes.

Despite this constant state, it’s nothing compared to the changes that happen on Facebook. Between traffic, branding, communications, and messaging, the major components of Facebook marketing remain the same on the surface but digging a little deeper reveals a need to shift with not only the changes that are constantly happening on the platform itself but also those that are happening within the community and the sentiment of the social media world. It does require attention and a system through which the changes and efforts can be tracked for true ROI.

Anything short of regular monitoring and a willingness to change can result in the wrong results.

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