Podcast Intensive: Making Dough with Your Show
Making dough with your show
Why podcasts fail
Equipment is expensive
Audio engineers are expensive
Hosting is expensive
Make dough with your show.
House Keeping
This is the third lesson, each one builds on the last
No Frills
We only have 1 hour
Questions
My Stories
1. How to start your show with No Money Down
2. Obvious Adams approach to making moolah
3. Make dough without a product
Carleton Sheets
How I got into real estate
3 am infomercial
Buy houses "No Money Down"
The Reality of "No Money Down"
Motivation
Give people what they want
Making Agents Rich
Darin's Group
Same pain point
Version 1
Workshop
Facebook Group
Funded the show
Need 2 things:
List
Problem to solve
But...
No list?
No product?
Summary
Find problem
Solve problem
Fund your show
Obvious Adams
Short book
First published in 1916
Sometimes the best idea is the obvious answer
Apartment Numbers
Dan Kennedy: Money is attracted to speed
Speed decreases drag
The Library Card
Ben's stupid idea
transcripts for optins
My update
This week's transcript for optin
But what about the rest?
The Transcript Library
But...
I don't have a show yet
Summary
Record Audio
Get transcript
Sell
BONUS
http://thepodcastfactory.com/mmp (link)
No Product
Affiliate Marketing
Nothing to create
$28 EPC
Ken McCarthy Promo
$2,000 product
Nothing Ninja
Ben Settle Blitzkrieg
Expert Interview
Split into 4 parts
Promo emails
Expiration
$1,000
But...
Will they pay me?
What about the customer list?
Receipt = Bonus
Summary
Expert Interview
Expiring offer
email + podcast
Summary
No money down
Obvious Adams
No product
Implementation
http://thepodcastfactory.com/difm/ (link)