>> Everybody has a story.

It's our job to tell our story.
It's not our job to read about

it in the newspaper.
But if we want to tell our

story. We have to be the ones
that initiate the communication.

>> If you don't tell your story.
Put your spin on it. Somebody

else is going to tell your
story.

>> It's our job to get the story
out there so the truth is told.

>> I think it's really important
that we tell our story to the

media and through them to the
community.

>> It's better to work with them
in good times so that you have a

good rapport with them when the
bad times come along.

>> Tell your story.
As a leader you're setting the

table. Not just for your
department. And your staff.

You're setting the table for
your profession.

We've got to tell our story.
>> K. Mccormick: It used to be

that public information officers
spent a great deal of time

trying to keep corrections out
of the news.

When they weren't responding to
crises or putting out fires.

Times have changed and so has
the role of the pio who now is

responsible for keeping
corrections in the news.

Conveying the jail's mission and
key messages to the community.

Working with the media to tell
stories about good news as well

as the challenges and engaging
the community as partners with

corrections.
The objectives of this

three-hour teleconference are
to first.Discuss the

importance of a proactive
community-minded approach to

communicating your mission.
Vision and values.

Secondly. To highlight the
characteristics of effective

pios in contemporary media
markets.

Thirdly. To identify strategies
for being the active voice of

your jail and telling your story
by engaging the media.

Fourthly. To provide approaches
for engaging the community with

your jail's mission.
Finally. Tothe

opportunities for promoting a
healthy worklife balance for

pios. Our panel of
presenters includes

correctional officials who have
extensive experience working

with the media and engaging the
community to convey their

stories.
We will take a moment and

introduce them to you right now.

Panda adkins began her career in
corrections in 1997 with the

Davidson county sheriff's office
in Nashville. Tennessee.

In 2012 she joined the national
institute of corrections as a

correctional program specialist.
Panda currently manages the

Insulin-producing mate behavior
management initiative. Including

the direct sir vision and IBM
training programs as well as the

jail public information officers
network.

Ms. Adkins holes a master of
science with an emphasis on

public service management.
She believes we have a

responsibility to involve the
communities we serve and return

people to the community better
than they were when they entered

our systems.
Simon crittle has been the

Denver sheriff's department's
spokesman for nearly two years.

He was hired to help restore
balance to the agency's

reputation after several high
profile use of force incidents

in Denver's jails.
Simon has a long history as a

political aide and print
journalist. And is the author of

a biography about an organized
crime boss in New York City.

Entitled the last godfather.
Simon believes the key to

successful communications is to
think like a journalist.

Providing the media with the
elements it needs and in doing

so use the broad reach of the
media to tell your story in the

way you want it told.
Nicole nishida is a public

information officer for the
Los Angeles county sheriff's

department which has the largest
jail system in the nation and is

the largest sheriff's department
in the United States.

Her role is to provide critical
information to the media about

various department-related
issues. Incidents and

priorities.
She develops strategic media

plans to further the department
in a positive manner.

Nicole has been with the
Los Angeles sheriff's department

since 2008 and previously worked
at ktla5 news.

She holds a degree in broadcast
journalism and has many years of

experience in media relations.
Nicole works tirelessly at

furthering relationships with
the media and serving the

sheriff's department core
mission.

James Keith is the chief
communications officer for the

bexar county sheriff's office in
San Antonio Texas.

He has a bachelor's degree in
radio/tv from Sam Houston state

university and a master's degree
in communication and leadership

from gonzaga university.
James spent more than a decade

working as a TV reporter. Anchor
and manager before crossing over

into public relations.
Having worked on both sides.

James understands the importance
of having positive media

relationships.
His desire is for each public

information officer to thrive as
they share their stories good

and bad with the public.
Yolando Evans joined the prince

georges department of
corrections as public

information officer in 2012.
She oversees community outreach.

Legislation for the department.
Media relations. Website content

and special projects.
She has over 18 years of working

in public and community
relations.

Yolanda enjoys educating the
public about the corrections

profession. Including explaining
the difference between a jail

and a prison and how the many
programs at the jail can help

the incarcerated return to
the community as more productive

citizens.
Derrick Jackson has served as

the director of community
engagement for the

washtenaw county sheriff's
office since 2008.

As a social worker and certified
law enforcement officer. He has

a unique perspective and role in
building Bridges between law

enforcement and the communities
they serve.

Weather it be through the
creation of their web series

"beyond the badge" working on a
network reality show that

focuses on rehabilitation of
youthful owe if he saiders or

developing a street outreach
team made up of former

Insulin-producing mates. Derrick
works to share the story of the

sheriff's office in creative and
innovative ways.

Mike dooley has over 37 years of
correctional experience.

Including working in prisons.
Jails. Probation. Parole and

training as director he
currently

oversees the training program
for the Pennsylvania department

of corrections.
Mike started as a correctional

officer in Vermont where he
spent 18 years working in a

variety of capacities.
He then joined the national

institute of corrections
focusing on mental health.

Leadership development. Training
and distance learning.

Mike currently serves as a
commissioner for accreditation

with the American correctional
association.

Mike passions are to advance
positive practices and outcomes

throughout the corrections
industry through training and

staff development.