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An issue that pops up a lot with these content-light sites is the way in which it’s presented. That’s unfortunate because these are the best and easiest sites to add fun and excitement. We live in a visual time and lots of pictures and visuals are not detrimental to your purpose. You can guarantee that someone is going to go to your website to try and contact you — at least you hope they will. Giving someone the ability to actually schedule a time for someone to call them is a lot more attractive than taking a shot in the dark with a contact form.
If you can find a way to add visual excitement to your website, you don’t necessarily have to put all your good content out in the forefront. Sign-ups, via e-mail or mobile or what have you, don’t have to be just about your company.
The idea of having purpose is not to create a reason to have a website, but ways to enhance the actual purpose of what you do. Join our 842,478 subscribers and get access to the latest tools, freebies, product announcements and much more!
Ask Yourself “What Do I Love To Do?”     What do you absolutely, truly enjoy doing in your professional life? The power and sense of purpose that I sensed in this woman was something that had eluded me thus far in my 15+ year corporate career despite all the outward trappings of achievement and success.
There are people who believe in letting a product or service speak for itself, and there are some folks who just downright don’t talk much. Most times, these websites are extremely boring, informational and have very little purpose. It’s nothing exciting about clicking a link and seeing it just chug along to the next page.
I see many of these low content sites just give up on making a great website because they feel like there’s nothing to use. People want to see what they’re about to purchase or what type of services they are about to receive. Allow your audience to get online and schedule time with you, rather than having them hope and pray you get back to them.
That’s fine, too, but the idea of actually scheduling time and having a purpose sits a bit better with people. You may be a designer with a portfolio who wants to gain clients or you may be a small business with one brand new product.
Plus, you’ll have the support of those around you who want to encourage you to be who you really are.
So, wouldn’t it be better to take one action each day that will get you closer to who you were meant to be? In 90 days, Deborah has helped clients locate careers they love, find intimate relationships, and have their needs met by family, friends, and co-workers just by asking.
She had somehow figured out how to escape not just her pimps, but her small self, and instead found a bigger self in the work she was doing. Purpose makes us courageous and resilient. It energizes us to take risks to move beyond our fears. Purpose helps us engage others. When there is a shared mission, something big that inspires others, it is contagious. Purpose helps us navigate the Goldilocks Syndrome. Many senior women leaders find themselves stuck between gender leadership stereotypes that define leaders as decisive, aggressive, and independent but expect women to be collaborative, care-taking, and accommodating.
Define Your Leadership Legacy. What is the lasting impact you would like to leave in this assignment?
Some companies that have been around for ever and have tons of products, but most don’t.


That makes it hard to get people interested in your site and learning more about your product or service.
A website can make or break you with potential customers, so you want to make sure you put the best foot forward. What is purpose? There’s nothing fun about staring at text and a few pictures in a cookie-cutter layout.
These effects aren’t just cool but they make people continue coming back to your site and share your site. All these sites make sharing easier and if your website is exciting enough, then it will be passed along what seems like the endless world wide web.
Adding visuals can be as easy as picking up a photographer, a graphic designer, or even using some stock video or photo. You can place a contact form on your website to get people to drop in their information, and you’ll get to them when you get it. People are haphazard when using contact forms, fill in all that information and then never receive a response. So, having a way for people to sign up and subscribe to your content is a good way to get them more interested in your purpose. There are many ways you can use your list whether that be to make some extra money or share your own exclusive content. Whatever you do, you’ve got to make your purpose consistent from your person to your printed brand to your online presence. But, the best thing is make sure you have something clear and purposeful in their faces, no matter if your content heavy or light. Mistakes are a great way to uncover your purpose because you have the opportunity to find out what you like and don’t like. It could be as simple as making a phone call, sending an email, or doing some research on the Internet. It was the discovery that achievement does not fulfill us that set me off on a journey of discovery into my own purpose. It shows up in the unique talents we have that we use to contribute to a better world (whatever our personal definition of that is).
Purpose calls us to grow, to be bigger, stronger, more resilient than we thought was possible. I would welcome connecting with you on your journey to be a more authentic and purposeful leader. Even if you do prepare for lots of content, you should probably scale it down as not to scare an audience. In addtion, you’re not going to get people returning or suggesting the site to friends. If you want to attract an exciting bunch, then you’ve got to bring your own excitement.
If visuals are not a part of your website’s purpose or content structure, you are giving yourself the best possible chance of failing.
If you really value your potential customer, scheduling the callback or appointment is easy for you.
Whatever you do, having this feature isn’t to flood your list but to reward them for signing up. Give them a log-in on your website that allows them to always access their deliverables, receive new quotes, and even check the progress on their new projects. Your purpose in life will bring you happiness and true happiness comes from contributing to other people’s lives and making a difference for someone else.
Your purpose will be realized one step at a time until one day you find that you are living it. Here are five reasons why our purpose is core to our leadership and some leadership practices to help you discover your purpose.


I had just returned from a trip to our Switzerland headquarters where my team and I had been recognized as one of 10 in the organization (of 90,000 employees) for our business results. In fact McKinsey’s Centered Leadership project talks about a sense of meaning as being a powerful motivator for women and studies have shown that, on average, among the factors that motivate, it ranks higher for women than for men. Most of the power we see exercised around us tends to be the power of hierarchy and for many of us, this is not our top motivator. People go the extra mile because their minds and more importantly their hearts are engaged. When she exhibits the qualities of a traditional leader, she is often perceived as “too aggressive” or domineering. Proactively articulating our personal brand helps us be more inspired and accountable of our leadership impact.
Her corporate clients include Coca Cola, UPS, Nestle, J&J, and others who know female leadership talent is good for business. Once you get what’s not working out of the way, you can make room for the good stuff. You probably take these things for granted, not recognizing them for the special, significant and unique gifts they actually are. When something that strong is in your heart, it’s only a matter of time before you discover what it is.
When we pursue our work with purpose it becomes a well that energizes us to keep going in the face of great adversity. A sense of purpose, a striving for something bigger than ourselves, legitimizes power for women. This comes from us understanding our personal purpose, sharing it with others and linking it with the work that we do. Others are not promoted because they lack “executive presence,” sometimes a catch-all term that means we don’t see you as having the potential to be in the next job even though your performance is great in this one.  Either too hard or too soft, but never just right. Once we articulated it, it’s important to link it with the mission and role we play in our organization. Without that, you have nothing — you can’t build successful customer relationships, sell your product or even be trusted. We are much more able to find our voice to ask for something bigger than us, than to ask for something for ourselves. Tapping into our own sense of purpose allows us to be decisive and tough and empathetic and powerful in service of a bigger cause.
For example, I have articulated my personal brand as “helping women to realize their potential to be transformational leaders”. Having and knowing your purpose and the purpose of your website has to be the first step in maximizing. It was then that I saw a documentary about child prostitution and trafficking between Nepal and the brothels in Bombay. Simon Sinek in this compelling TEDTalk shares the biology of how great leaders inspire action through a contagious sense of purpose. I always thought that one of my biggest impacts when I was running our company’s business in Mexico was how we were able to triple the rate of innovation in the business, or significantly grow the profits.
The documentary went on to profile a young Nepali former prostitute who had created a half-way house on the border of Nepal and India to help others escape. For me, the example of a perfect world is where everyone is reaching our potential as human beings by truly connecting the work we do with their personal sense of purpose. What are the deepest challenges you’ve experienced and developed the inner resources to overcome?



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