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Now there is a new list that is based on income produced by a book rather than copies sold. In this particular week in late August of 2010, the top two bestselling non-fiction works are two different paperback versions of the same book, Eat, Pray, Love, by Elizabeth Gilbert (Penguin), an incredible phenomenon that has sold well over 5 million copies since it was published in February, 2006.
Now let’s turn to the business category where there are very few books turned into movies (quick quiz: can you think of any business book that became a good movie?
What did it take to make it on the top 50 business bestseller list that publishers are so focused on? In the last week of August, a period that used to be the kiss of death for business publishing (because the whole publishing world was on vacation), the 50th bestselling business book sold almost 850 copies. As former Vice President and Publisher of McGraw-Hill's trade business books division, Jeffrey Krames has personally edited and published more than 275 business books, including many award-winning, best-selling titles on business luminaries that include Jack Welch, Michael Ovitz, Ross Perot, William Paley, Michael Dell, Bill Gates, Herb Kelleher and Lou Gerstner among others. One of the handiest things that affiliate programs like Amazon do is summarize what people have been ordering – not just from the links you share, but from anything they buy on Amazon during that same shopping trip.
The other oddity I noticed is that all the paper books are marketing books only, while there’s plenty of non-marketing and fiction in the eBooks order list.
Awaken Your Audience Book me to speak at your next conference, trade show, or event and I'll help you awaken your audience! Check out this article and leave a comment telling me what you think about this method of measuring a book’s success.

However, sales of the two editions of the book had fallen by almost half, to about 73,000 units (a dramatic fall-off that we see more often with movies than books).
It’s interesting and telling to note that in terms of items bought, there were a total of 15 paper books bought and 37 Kindle eBooks. I’m not sure why that is, other than maybe people do more impulse shopping for eBooks?
The New York Times bestsellers list probably pops into every writer’s mind when the term bestseller is mentioned. Since my specialty is business books, I will devote much of this blog posting to that subject. In August of 2010, a movie version of the book was released starring Julia Roberts, which put the book back in the epicenter of the publishing world once again (there is even a preview of the movie that you can watch on the Amazon site). On this particular week in August, the bestselling book of the week more than doubled the second bestseller. On the business book front, StrengthsFinder 2.0 kept its #1 status and actually increased in sales, to almost 10,000 copies, a nice 10 percent pop from the previous week. First published in 1990, it is one of my favorite business books of all time, selling many hundreds of thousands of copies before it was turned into an engaging, fast-paced HBO movie starring James Garner in 1993.

Obviously, there’s a bit of skew in that data, since my Marketing White Belt book is one of the items I share most heavily, but even if you remove mine, you still have 20 eBooks sold to 15 paper ones for the quarter. However, I will also give you a more macro-view by comparing business to the larger non-fiction bookshelf. The #1 book, which has topped this list many times since it was published in early 2007, is StrengthsFinder 2.0 by Tom Rath (Gallup Press). On this particular week, this fabulous book sold just over 9,000 copies, and just under 300,000 for all of 2010 (to date). Those that still have their jobs are searching for books that can make them more effective at work.
Of course, and I will cover this in a future posting, it’s the velocity of sales that ultimately determines whether a book makes it on to a bestseller list or not.

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