In a nutshell, Google’s Panda algorithm is trying to understand how happy users are with your site.
So, understanding that Panda focuses on engagement, webmasters impacted by our bamboo-eating friend need to hunt down problematic content, functionality, usability issues, advertising issues, etc. But while analyzing a site impacted by Panda, you may have to take a different angle with your review. So, if Google’s Panda algorithm is measuring user experience, and your site gets 50 percent of its visits from mobile, then that means 50 percent of those Panda metrics are from mobile users.
If you have been hit by Panda and you’ve been focused on analyzing your site via desktop only, then you might feel like eating your smartphone now. Below, I’ve listed seven things you can do today to better understand how mobile users are experiencing your website.
The first thing you need to do is to hop over to Google Analytics and check out your mobile reporting.
By selecting Mobile, you can check your trending over the past 90 days for mobile search queries. Although testing via actual mobile devices is the best way to go, you can absolutely supplement your analysis with various Chrome and Firefox extensions.
Performing a crawl analysis of a website is an important and scalable way to supplement your manual audits. Once you crawl your site as Googlebot for Smartphones, you can view the various issues being flagged. I recommend checking a number of your pages via this tool, and especially the top pages from Google organic (that I mentioned earlier).


I recommend first determining how much mobile traffic is hitting your website from organic search, and then from Google organic. By late Friday evening, most of the TheBlaze editorial staff, had taken the Star Wars character quiz.
It all starts innocently enough by asking you to “choose your weapon.” Of course the options are all Star Wars-based.
The test asks questions about your childhood, and how you might handle a situation where your best friend was in danger, etc. As you can see, the survey is building a profile based on your personality, experiences, preferences, and some of your hopes and dreams. The final question, while very Star Wars-centric, also contains some pretty clever ways to learning about your personality type by asking “what bugs you” about the movies. After punching in your answer to that final question, the program presents you with the Star Wars character that most closely matches your answers.
TheBlaze Editorial Staff Test Results: We are proud to report that among our ranks we have, three Yodas, one Han Solo, a Chewbacca, a Luke Skywalker, one Queen Amidala, a handful of Princess Leia-types, the aforementioned Obi-Wan and a C-3PO. TheBlaze Radio’s Glenn Beck, Pat Gray, Doc Thompson and Skip LaCombe have also taken the test, and may reveal their results on-air.
Depending on your audience, you may need to stop looking at your beautiful site in Chrome on that 24-inch flat screen. You can choose a specific crawler to view how your pages are rendered via desktop, smartphone, and feature phone. If a large percentage of your traffic is from smartphones, then you definitely want to know how Googlebot for Smartphones views your website.


For example, both Screaming Frog and DeepCrawl enable you to change the user agent for your crawl. And if a large percentage of your traffic is experiencing these problems, then poor user engagement signals could be picked up by Google. And if a large percentage of users access your website via mobile devices, then you need analyze your website through the mobile lens of Panda. Then you should dig into your site like a mobile user would via the recommendations I provided above.
It even pokes your brain to make you ponder how you would navigate stressful situations or uncomfortable incidents happening to good friends. Yes, half of the data Google has access to while analyzing your site from a Panda standpoint would be from mobile users. I always have a number of devices accessible so I can test websites across various phones, tablets, sizes, operating systems, etc. Then you can easily change your user agent on the fly to view websites like you would via mobile devices.



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