Jess Lee is CEO of fashion website Polyvore, which isn’t the typical takeover target of tech giants like Yahoo. By the time Yahoo’s announcement came down a few weeks later, however, she was back to business.
The notes were a thoughtful technique Lee learned from an old boss and mentor, Marissa Mayer, who as Yahoo CEO will now be her boss again. Lee was still working at Google three years later when she discovered a new website, Polyvore, which had been founded by former Yahoo software engineers Pasha Sadri, Guangwei Yuan and Jianing Hu. Polyvore’s business model has evolved since it was founded, and it will bring to Yahoo close partnerships with big-name retailers such as Neiman Marcus, Nordstrom and J. While known for its dedicated users who obsessively create wardrobes or home furnishing sets by clipping together items, the company also has worked to attract more passive users who ask Polyvore’s smartphone app, Remix, to assemble a coordinated outfit that they can quickly click on and buy.


In thinking through that, we thought about not only what is the cost but also what is the cost to market and create the streams you need to make it successful.
The revelation came as Yahoo reported it had missed its Q3 targets, with net revenue down 8% year-on-year. Ian Maude, head of digital media practice at Enders Analysis, told Business Insider: "Video is just tough, especially when you have only invested in relatively few, compared to Netflix or Amazon.
Fast-forward to 2015 and alongside Yahoo Screen, which couldn't attract viewers for shows like "Community," Yahoo has struggled to get its video content to work on other platforms too.
Earlier this month, Fast Company reported that Snapchat had booted Yahoo from its "Discover" section because the company couldn't figure out how to connect with the photo-sharing app's younger demographic.
Business Insider has contacted Yahoo for comment and we'll update this article once we hear back.


In the heat of the Yahoo negotiations last month, the 32-year-old former Google Maps product manager took a break to glue together mechanical wings and don wigs, armor and epaulets made from car tires.
But he questions why any young internet user, that doesn't have loyalty to the Yahoo brand from its peak would choose Yahoo.
Depending on which metrics you look at, Yahoo is doing well in the face of tough competition from many newcomers.



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