View Filing Data for SEC filing 0000829323-22-000015

v3.22.0.1

Audit Information	12 Months Ended
Audit Information	Dec. 31, 2021	Dec. 31, 2020
Audit Information [Abstract]
Auditor Name	EisnerAmper, LLP	Mayer Hoffman McCann P.C.
Auditor Location	Iselin, NJ	Clearwater, Florida
Auditor Firm ID	274	199

- Definition

PCAOB issued Audit Firm Identifier

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Form 10-K
-Number 249
-Section 310

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Form 20-F
-Number 249
-Section 220
-Subsection f

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher SEC
-Name Form 40-F
-Number 249
-Section 240
-Subsection f

Cover Page - USD ($) $ in Millions	12 Months Ended
Cover Page - USD ($) $ in Millions	Dec. 31, 2021	Mar. 11, 2022	Jun. 30, 2021
Cover [Abstract]
Document Type	10-K
Document Annual Report	true
Document Period End Date	Dec. 31, 2021
Current Fiscal Year End Date	--12-31
Document Transition Report	false
Entity File Number	001-32442
Entity Registrant Name	INUVO, INC.
Entity Incorporation, State or Country Code	NV
Entity Tax Identification Number	87-0450450
Entity Address, Address Line One	500 President Clinton Ave.
Entity Address, Address Line Two	Suite 300
Entity Address, City or Town	Little Rock
Entity Address, State or Province	AR
Entity Address, Postal Zip Code	72201
City Area Code	501
Local Phone Number	205-8508
Title of 12(b) Security	Common Stock
Trading Symbol	INUV
Security Exchange Name	NYSEAMER
Entity Well-known Seasoned Issuer	No
Entity Voluntary Filers	No
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Non-accelerated Filer
Entity Small Business	true
Entity Emerging Growth Company	false
ICFR Auditor Attestation Flag	false
Entity Shell Company	false
Entity Public Float			$ 104.6
Entity Common Stock, Shares Outstanding (in shares)		119,547,810
Documents Incorporated by Reference	List hereunder the following documents if incorporated by reference and the Part of the Form 10-K (e.g., Part I, Part II, etc.) into which the document is incorporated: (1) Any annual report to security holders; (2) Any proxy or information statement; and (3) Any prospectus filed pursuant to Rule 424(b) or (c) under the Securities Act of 1933. The listed documents should be clearly described for identification purposes (e.g., annual report to security holders for fiscal year ended December 24, 1980). The information required by Part III of this Annual Report, to the extent not set forth herein, is incorporated herein by reference from the registrant’s definitive proxy statement relating to the Annual Meeting of Shareholders to be held in 2022, which definitive proxy statement shall be filed with the Securities and Exchange Commission within 120 days after the end of the fiscal year to which this Annual Report relates.
Entity Central Index Key	0000829323
Amendment Flag	false
Document Fiscal Year Focus	2021
Document Fiscal Period Focus	FY

CONSOLIDATED BALANCE SHEETS - USD ($)	Dec. 31, 2021	Dec. 31, 2020
Current assets
Cash and cash equivalents	$ 10,475,964	$ 7,890,665
Marketable securities - short term	1,927,979	0
Accounts receivable, net of allowance for doubtful accounts of $202,904 and $209,667, respectively	9,265,813	6,227,610
Prepaid expenses and other current assets	1,408,186	413,435
Total current assets	23,077,942	14,531,710
Property and equipment, net	1,506,766	1,187,061
Other assets
Right of use assets - operating lease	641,306	606,573
Right of use assets - finance lease	201,902	395,910
Referral and support services agreement advance	1,100,000	0
Marketable securities - long term	859,512	0
Intangible assets, net of accumulated amortization	6,720,585	8,586,089
Goodwill	9,853,342	9,853,342
Other assets	35,720	20,886
Total other assets	19,412,366	19,462,800
Total assets	43,997,074	35,181,571
Current liabilities
Accounts payable	4,844,716	4,048,260
Accrued expenses and other current liabilities	5,374,391	4,216,448
Lease liability - operating lease	340,478	217,671
Lease liability - finance lease	102,954	246,793
Total current liabilities	10,662,539	8,729,172
Long-term liabilities
Deferred tax liability	107,000	107,000
Lease liability - operating lease	300,827	388,902
Lease liability - finance lease	105,411	93,426
Other long-term liabilities	13,302	573,957
Total long-term liabilities	526,540	1,163,285
Stockholders’ equity
Authorized shares - 500,000 - none issued and outstanding	0	0
Authorized shares 200,000,000 and 100,000,000, respectively; issued and outstanding shares 118,747,447 and 98,035,829 respectively;	118,748	98,036
Additional paid-in capital	176,586,529	161,541,448
Accumulated other comprehensive income	53,737	0
Accumulated deficit	(143,951,019)	(136,350,370)
Total stockholders' equity	32,807,995	25,289,114
Total liabilities and stockholders' equity	$ 43,997,074	$ 35,181,571

CONSOLIDATED BALANCE SHEETS (Parenthetical) - USD ($)	Dec. 31, 2021	Dec. 31, 2020
Assets
Allowance for doubtful accounts	$ 202,904	$ 209,667
Stockholders Equity
Preferred stock par value (in usd per share)	$ 0.001	$ 0.001
Preferred stock shares authorized (in shares)	500,000	500,000
Preferred stock shares issued (in shares)	0	0
Preferred stock shares outstanding (in shares)	0	0
Common stock, par value (in usd per share)	$ 0.001	$ 0.001
Common stock shares authorized (in shares)	200,000,000	100,000,000
Common stock shares issued (in shares)	118,747,447
Common stock shares outstanding (in shares)	98,035,829

CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS - USD ($)	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020
Income Statement [Abstract]
Net revenue	$ 59,830,688	$ 44,640,007
Cost of revenue	15,925,837	8,296,483
Gross profit	43,904,851	36,343,524
Operating expenses:
Marketing costs	33,096,000	27,410,284
Compensation	11,381,279	9,350,831
Selling, general and administrative	7,198,213	7,630,990
Total operating expenses	51,675,492	44,392,105
Operating loss	(7,770,641)	(8,048,581)
Interest expense, net	(86,983)	(253,505)
Other income, net	256,975	997,517
Net loss	(7,600,649)	(7,304,569)
Other comprehensive income
Unrealized gain on marketable securities	53,737	0
Comprehensive loss	$ (7,546,912)	$ (7,304,569)
Per common share data:
Net loss, basic (in usd per share)	$ (0.06)	$ (0.09)
Net loss, diluted (in usd per share)	$ (0.06)	$ (0.09)
Weighted average shares:
Basic (in shares)	117,613,845	77,473,479
Diluted (in shares)	117,613,845	77,473,479

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY - USD ($)	Total	Common Stock	Additional Paid in Capital	Accumulated Deficit	Treasury Stock	Accumulated Other Comprehensive Income
Beginning balance (in shares) at Dec. 31, 2019		51,846,011
Beginning balance at Dec. 31, 2019	$ 14,453,550	$ 52,223	$ 144,843,687	$ (129,045,801)	$ (1,396,559)	$ 0
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net loss	(7,304,569)			(7,304,569)
Stock-based compensation	858,683		858,683
Cancellation of treasury stock	0	$ (376)	(1,396,183)		1,396,559
Stock issued for vested restricted stock awards (in shares)		1,020,882
Stock issued for vested restricted stock awards	0	$ 1,020	(1,020)
Sale of common stock, net of issuance cost (in shares)		42,168,936
Sale of common stock, net of issuance cost	16,432,190	$ 42,169	16,390,021
Shares withheld for taxes on vested restricted stock	(74,550)		(74,550)
Convertible Note Conversion (in shares)		3,000,000
Convertible Note Conversion	923,810	$ 3,000	920,810
Unrealized gain on debt securities	0
Ending balance (in shares) at Dec. 31, 2020		98,035,829
Ending balance at Dec. 31, 2020	25,289,114	$ 98,036	161,541,448	(136,350,370)	0	0
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net loss	(7,600,649)			(7,600,649)
Stock-based compensation	2,179,254		2,179,254
Stock issued for vested restricted stock awards (in shares)		1,696,467
Stock issued for vested restricted stock awards	0	$ 1,696	(1,696)
Sale of common stock, net of issuance cost (in shares)		19,015,151
Sale of common stock, net of issuance cost	13,137,500	$ 19,016	13,118,484
Shares withheld for taxes on vested restricted stock	(272,049)		(272,049)
Unrealized gain on debt securities	53,737					53,737
Proceeds from exercise of options	1,569		1,569
Stock warrants issued for referral agreement	19,519		19,519
Ending balance (in shares) at Dec. 31, 2021		118,747,447
Ending balance at Dec. 31, 2021	$ 32,807,995	$ 118,748	$ 176,586,529	$ (143,951,019)	$ 0	$ 53,737

CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($)	12 Months Ended
CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($)	Dec. 31, 2021	Dec. 31, 2020
Operating activities:
Net loss	$ (7,600,649)	$ (7,304,569)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	3,143,168	3,237,930
Amortization of Right of Use Assets	322,746	367,981
Stock based compensation	2,179,254	858,683
Loss on marketable securities	266,762	0
Amortization of financing fees	12,500	11,092
Provision for doubtful accounts	7,487	135,000
Third party rights agreement termination	(420,000)	0
Derecognition of contingencies	(110,000)	0
PPP loan forgiveness	0	(1,109,000)
Contract cancellation	0	(1,260,978)
Loss on extinguishment of convertible debt	0	65,700
Mark to market fair value of derivative	0	102,664
Amortization of OID interest expense	0	13,167
Amortization of debt discount	0	18,286
Third party rights agreement	0	(78,762)
Change in operating assets and liabilities:
Accounts receivable	(3,045,690)	1,167,175
Referral and support services agreement advance	(1,100,000)	0
Prepaid expenses, unbilled revenue and other assets	(992,978)	(175,702)
Accounts payable	796,456	(2,271,578)
Accrued expenses and other liabilities	1,264,687	623,576
Net cash used in operating activities	(5,276,257)	(5,599,335)
Investing activities:
Purchases of equipment and capitalized development costs	(1,597,369)	(1,185,335)
Purchase of marketable securities	(3,143,000)	0
Proceeds from the sale of marketable securities	142,484	0
Net cash used in investing activities	(4,597,885)	(1,185,335)
Financing activities:
Proceeds from sale of common stock, net of expenses	13,137,500	16,432,190
Proceeds from PPP and SBA loans	0	1,258,900
Proceeds from ValidClick licensing agreement	0	500,000
SBA loan repayment	(149,900)	0
Payments net of proceeds on revolving line of credit	0	(3,381,364)
Payments on finance/capital leases	(257,679)	(432,830)
Net taxes paid on RSU grants exercised	(272,049)	(74,550)
Proceeds from exercise of options	1,569	0
Net cash provided by financing activities	12,459,441	14,302,346
Net change – cash	2,585,299	7,517,676
Cash, beginning of year	7,890,665	372,989
Cash, end of year	10,475,964	7,890,665
Supplemental information:
Interest paid	55,476	207,213
Conversion of Debt and derecognition of derivative and discounts to common stock	0	923,810
Assets purchased under finance lease obligations	125,825	547,303
Assets purchased under operating lease obligations	$ 344,311	$ 249,595

Organization and Business	12 Months Ended
Organization and Business	Dec. 31, 2021
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Organization and Business	Organization and Business Company Overview Inuvo is a technology company that develops and sells information technology solutions for marketing and advertising. These solutions predictively identify and message online audiences for any product or service across devices, formats, and channels including video, mobile, connected TV, linear TV, display, social, search and native. These solutions allow Inuvo’s clients to engage with their customers and prospects in a manner that drives responsiveness. Inuvo facilitates the delivery of hundreds of millions of marketing messages to consumers every single month and counts among its clients numerous world- renowned names across industries. The Inuvo solution incorporates a proprietary form of artificial intelligence, or AI, branded the IntentKey. This patented machine learning technology uses interactions with Internet content as a source of information from which to predict consumer intent. The AI can identify and advertise to the reasons why consumers are purchasing products and services not who those consumers are. In this regard, the technology is designed for a privacy conscious future and focused on the components of the advertising value chain most responsible for return on advertising spend, the intelligence behind the advertising decision. Inuvo technology can be consumed both as a managed service and software-as-a-service. For clients, Inuvo has also developed a collection of propriety websites collectively branded as Bonfire Publishing where content is created specifically to attract qualified consumer traffic for clients through the publication of information across a wide range of topics including health, finance, travel, careers, auto, education and lifestyle. These sites also provide the means to market test various Inuvo advertising technologies. There are many barriers to entry associated with the Inuvo business model, including a proficiency in large scale information processing, predictive software development, marketing data products, analytics, artificial intelligence, integration to the internet of things ("IOT"), and the relationships required to execute within the IOT. Inuvo’s intellectual property is protected by 17 issued and eight pending patents. Liquidity As of December 31, 2021, we have approximately $13.3 million in cash, cash equivalents and marketable securities. Our net working capital was $12.4 million. We have encountered recurring losses and cash outflows from operations, which historically we have funded through equity offerings and debt facilities. In addition, our investment in internally developed software consists primarily of labor costs which are of a fixed nature. Through December 31, 2021, our accumulated deficit was $144.0 million. Our principal sources of liquidity are the sale of our common stock and our credit facility with Hitachi described in Note 7 to our Consolidated Financial Statements. During March 2020 and April 2020, we raised approximately $1.5 million in gross proceeds, before expenses, through sales of our common stock and in April 2020 we received a $1.1 million PPP Loan. On June 8, 2020, we raised an additional $5.5 million in gross proceeds, before expenses, through the sale of our common stock and on July 27, 2020, we raised an additional $10.75 million in gross proceeds, before expenses, through sales of our common stock. On January 19, 2021, we raised an additional $8 million in gross proceeds, before expenses, through the sale of our common stock, and on January 22, 2021, we raised an additional $6.25 million in gross proceeds, before expenses, through sales of our common stock. In March 2021, we contracted with an investment management company to manage our cash in excess of current operating needs. We placed $2 million in cash equivalent accounts and $10 million in an interest-bearing account. At December 31, 2021, our funds with the investment management company were approximately $8 million and were invested in cash equivalent accounts and marketable debt and equity securities. A detail of the activity is described in Note 3 to our Consolidated Financial Statements. On May 28, 2021, we entered into a Sales Agreement (the “Sales Agreement”) with A.G.P./Alliance Global Partners, as sales agent (the “Sales Agent”), pursuant to which we may offer and sell through or to the Sales Agent shares of our common stock (the “ATM Program”) up to an aggregate amount of gross proceeds of $35,000,000. During the year ended December 31, 2021, we did not issue any shares of common stock or receive any aggregate proceeds under the ATM Program, and we did not pay any commissions to the Sales Agent. Any shares of common stock offered and sold in the ATM Program will be issued pursuant to our universal shelf registration statement on Form S-3 (the “Shelf Registration Statement”). The ATM Program will terminate upon (a) the election of the Sales Agent upon the occurrence of certain adverse events, (b) 10 days’ advance notice from one party to the other, or (c) the sale of the balance available under our Shelf Registration Statement. Under the terms of the Sales Agreement, the Sales Agent is entitled to a commission at a fixed rate of 3.0% of the gross proceeds from each sale of shares under the Sales Agreement. We have focused our resources behind a plan to grow our AI technology, the IntentKey, where we have a technology advantage and higher margins. If we are successful in implementing our plan, we expect to return to a positive cash flow from operations. However, there is no assurance that we will be able to achieve this objective. We believe our current cash position and credit facility will be sufficient to sustain operations for at least the next twelve months from the date of this filing. If our plan to grow the IntentKey product is unsuccessful, we may need to fund operations through private or public sales of securities, debt financings or partnering/licensing transactions over the long term. COVID-19 In April 2020, the Company experienced a significant reduction in advertiser marketing budgets across both the ValidClick and IntentKey platforms as a direct consequence of COVID-19. These reductions adversely impacted our overall revenue throughout 2020. As a result, in May 2020 and June 2020 we implemented a temporary compensation change for senior officers and employees. Certain employees with salaries in excess of $100,000 per year had forgone a percentage of the cash portion of their salary and instead received an equivalent restricted stock grant. We curtailed expenses, including compensation and travel and issued a work from home policy to protect our employees and their families from virus transmission associated with co-workers. Though we continue to monitor the pandemic and related government guidelines and regulations, we have returned to a hybrid working model where employees are working partially from the office and partially from home.

Bank Debt	12 Months Ended
Bank Debt	Dec. 31, 2021
Debt Disclosure [Abstract]
Bank Debt	Bank Debt On March 12, 2020, we closed on the Loan and Security Agreement dated February 28, 2020 with Hitachi. Under the terms of the Loan and Security Agreement, Hitachi has provided us with a $5,000,000 line of credit commitment. We are permitted to borrow (i) 90% of the aggregate Eligible Accounts Receivable, plus (i) the lesser of 75% of the aggregate Unbilled Accounts Receivable or 50% of the amount available to borrow under (i), up to the maximum credit commitment. The interest rate of 2% in excess of the Wall Street Journal Prime Rate, with a minimum rate of 6.75% per annum, on outstanding amounts. The principal and all accrued but unpaid interest are due on demand. We agreed to pay Hitachi a commitment fee of $50,000, with one half due upon the execution of the agreement and the balance due six months thereafter. Thereafter, we are obligated to pay Hitachi a commitment fee of $15,000 annually. We are also obligated to pay Hitachi a quarterly service fee of 0.30% on the monthly unused amount of the maximum credit line. In addition to a $2,000 document fee we have paid to Hitachi, if we exit our relationship with Hitachi before March 1, 2022, we are obligated to pay Hitachi an exit fee of $50,000. On March 12, 2020, we drew $5,000,000 under this agreement, using $2,959,573 of these proceeds to satisfy existing debt obligations and the balance was used for working capital. At December 31, 2021 and 2020, there were no outstanding balances due under the Loan and Security Agreement.

Convertible Promissory Note	12 Months Ended
Convertible Promissory Note	Dec. 31, 2021
Debt Disclosure [Abstract]
Convertible Promissory Note	Convertible Promissory Note On March 1, 2019, Inuvo entered into a Securities Purchase Agreement with three accredited investors for the purchase and sale of an aggregate of $1,440,000 of principal of Original Issue Discount Unsecured Subordinated Convertible Notes due September 1, 2020 (the "Calvary Notes") to fund working capital and additional expenses resulting from the delay in closing of certain planned, and since terminated, mergers with ConversionPoint Technologies Inc. and ConversionPoint Holdings Inc. The initial conversion price of the Calvary Notes was $1.08 per share which would have made the Calvary Notes then convertible into 1,333,333 unregistered shares of Inuvo’s common stock upon conversion. The Calvary Notes were issued in a private placement and the shares of common stock issuable upon conversion are restricted, subject to resale under Rule 144. The proceeds to Inuvo from the offering were $1,200,000. Inuvo did not pay any commissions or finders fees in connection with the sale of the Calvary Notes and Inuvo utilized the proceeds for working capital. On November 11, 2019, we entered into Note Modification and Release Agreements with the holders of $1,080,000 principal amount of the Calvary Notes. Under the terms of the Note Modification and Release Agreement, the parties agreed that in consideration of such noteholder’s agreement to convert a minimum of 50% of the outstanding amount of the note (the "First Conversion Amount") that the conversion price for the First Conversion Amount would be $0.265 per share and that the conversion price for any remaining amount due under the note would be $0.30 per share, subject to future adjustments under the terms of the note including dilutive issuances at a price below $0.30 per share, subject to a floor of $0.23 per share. The agreement contains mutual general releases. These holders converted an aggregate of $765,000 due under the Calvary Notes into 2,886,792 shares of our common stock. In January 2020, a noteholder of a $360,000 principal amount Calvary note converted the note into 1,200,000 shares of our common stock. On April 21, 2020, a noteholder converted $200,000 principal amount due under the Calvary Notes into 1,142,857 shares of our common stock. On May 5, 2020, a noteholder converted the final $115,000 principal amount due under the Calvary Notes into 657,143 shares of our common stock, thereby satisfying the Calvary Notes in full and completing the extinguishment of the Calvary Notes.

Commitments	12 Months Ended
Commitments	Dec. 31, 2021
Commitments and Contingencies Disclosure [Abstract]
Commitments	CommitmentsOn September 17, 2021, we signed a multi-year agreement with a business development partner to provide referral and support services to us. The agreement required an advance fee of $1.5 million and was recorded as an asset to be amortized as marketing expenses over five years. As of December 31, 2021, $100,000 has been amortized. As part of the agreement, we granted a warrant exercisable into 300,000 shares of our common stock, which vest over two years upon achieving certain performance metrics (see Note 14 - Stockholders' Equity). Additionally, we agreed to pay quarterly support fees upon reaching certain levels of operational activity.In March 2020, we entered into an agreement to allow a third party to license and use ValidClick technology. The agreement required a nonrefundable fee of $500,000 in March with subsequent fees as earned in later quarters. The $500,000 fee was recorded as deferred revenue in March 2020. Effective March 1, 2021, the agreement was canceled and the remaining deferred revenue balance of $420,000 was recognized as other income.

Stockholders Equity	12 Months Ended
Stockholders Equity	Dec. 31, 2021
Equity [Abstract]
Stockholders Equity	Stockholders Equity Common Stock On March 20, 2020, we sold an aggregate of 3,931,428 shares of our common stock to the five members of our Board of Directors in a private placement exempt from registration under Section 4(a)(2) and Rule 506(b) of Regulation D under the Securities Act of 1933, as amended. We received proceeds of $688,000 in this offering. On March 27, 2020, we closed on the first tranche of a registered direct offering in which we sold 3,115,001 shares of our common stock for gross proceeds of $545,125. On April 2, 2020, we closed on a second tranche of the registered direct offering in which we sold 1,400,285 shares of our common stock for gross proceeds of $245,050. On June 8, 2020, we raised $5.5 million in gross proceeds, before expenses, through the sale of our common stock and on July 27, 2020, we raised $10.75 million in gross proceeds, before expenses, through sales of our common stock. On January 19, 2021, we raised $8 million in gross proceeds, before expenses, through the sale of our common stock, and on January 22, 2021, we raised $6.25 million in gross proceeds, before expenses, through sales of our common stock. In 2020, our convertible promissory notes were converted into $3 million of common stock. See Note 8 - Convertible Promissory Note for details. Warrants On September 17, 2021, we signed an agreement with a marketing platform and consulting company to provide referral and support services to us for a period of five years (see Note 11 - Commitments). As part of that agreement, we granted a warrant exercisable into 300,000 shares of our common stock, which vests in two tranches when certain performance metrics are achieved. The warrant was valued using the Black Scholes option pricing model at a total of $149,551 based on a seven-year term, an implied volatility of 100%, a risk-free equivalent yield of 1.17%, and a stock price of $0.71. The warrant is classified as equity and will be expensed on a ratable basis over the vesting period of each tranche. For the twelve months ended December 31, 2021, we recognized approximately $20 thousand in expense and $130 thousand is unrealized. Earnings per Share During the 2021 and 2020, we generated a net loss from continuing operations and as a result, all of our shares are anti-dilutive. Treasury Stock On July 14, 2020, our Board of Directors authorized the cancellation of the 376,527 shares of treasury stock.

Retirement Plan Costs	12 Months Ended
Retirement Plan Costs	Dec. 31, 2021
Retirement Benefits [Abstract]
Retirement Plan Costs	Retirement Plan Costs We provide a 401(k) plan to help our employees prepare for retirement where we matched each employee's contributions to the plan up to the first four of the employee's annual salary. The matching contribution for the years ended 2021 and 2020 was $260,540 and $186,483, respectively.

Related Party Transactions	12 Months Ended
Related Party Transactions	Dec. 31, 2021
Related Party Transactions [Abstract]
Related Party Transactions	Related Party TransactionsOn March 20, 2020, we sold an aggregate of 3,931,428 shares of our common stock at a purchase price of $0.175 per share to the five members of our Board of Directors in a private placement exempt from registration under Section 4(a)(2) and Rule 506(b) of Regulation D under the Securities Act of 1933, as amended. We received proceeds of $688,000 in this offering. The purchase price of the shares of our common stock sold in the offering exceeded the closing market price of our common stock on March 19, 2020, the trading day immediately preceding the day the binding Insider Subscription Agreements were executed by the purchasers. The purchasers were all accredited investors. We did not pay any commissions or finder’s fees, and we used the proceeds for general working capital.

Summary of Significant Accounting Policies (Policies)	12 Months Ended
Summary of Significant Accounting Policies (Policies)	Dec. 31, 2021
Accounting Policies [Abstract]
Basis of presentation	Basis of presentation - The consolidated financial statements include our accounts and those of our wholly-owned subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation.
Cash and cash equivalents	Cash and cash equivalents - Cash and cash equivalents consist of highly liquid investments with original maturities of three months or less.
Investments	Investments - We have classified debt securities as available for sale securities with unrealized gains and losses recorded as other comprehensive income. Equity securities are marked to market with changes recorded as other income on the income statement. Any interest income or dividends are recorded as interest income on the income statement.
Revenue recognition	Revenue recognition - Both of our platforms generate revenue from ad placements and clicks on advertisements on websites, some of which we own. We recognize revenue from ad placements and clicks in the period in which they occur. We also recognize revenue from serving impressions when we complete all or a part of an order from an advertiser. The revenue is recognized in the period that the impression is served. The Company subsequently settles these transactions with it business partners at which time adjustments for invalid traffic may impact the amount collected. Payments to publishers who display advertisements on our behalf and payments to ad exchanges are recognized as cost of revenue.
Accounts receivable	Accounts receivable - Accounts receivable consists of trade receivables from customers. We record accounts receivable at its net realizable value, recognizing an allowance for doubtful accounts based on our best estimate of probable credit losses on our existing accounts receivable. Balances are written off against the allowance after all means of collection have been exhausted and the possibility of recovery is considered remote.
Marketing costs	Marketing costs - Marketing costs are predominately traffic acquisition costs and include those expenses required to attract an audience to our owned and operated applications and websites. We expense these costs as incurred and present them as a separate line item in operating expenses in the consolidated statements of operations.
Property and equipment	Property and equipment - Property and equipment are stated at cost, net of accumulated depreciation and amortization. Major renewals and improvements are capitalized while maintenance and repairs which do not improve or extend the life of the respective assets are expensed as incurred. Costs of assets sold or retired and the related accumulated depreciation are eliminated from accounts and the net gain or loss is reflected as an operating expense in the consolidated statements of operations. Property and equipment are depreciated on a straight-line basis over three years for equipment, five to seven years for furniture and fixtures and two to three years for software. Leasehold improvements are amortized over the lesser of the estimated useful life of the asset or the remaining term of the lease.
Capitalized Software Costs	Capitalized Software Costs - We capitalize certain labor costs related to internally developed software and amortize these costs using the straight-line method over the estimated useful life of the software, generally two years. We do not sell internally developed software. Certain development costs not meeting the criteria for capitalization, in accordance with ASC 350-40 Internal-Use Software, are expensed as incurred.
Goodwill	Goodwill - Goodwill is recorded as the difference, if any, between the aggregate consideration paid for an acquisition and the fair value of the net tangible and intangible assets acquired. We perform an impairment test annually as of December 31, 2021. As a result, we perform our annual goodwill impairment test by comparing the fair value of our reporting unit with its carrying amount. We generally determine the fair value of our reporting unit using the income approach methodology of valuation that includes the undiscounted cash flow method as well as other generally accepted valuation methodologies. If the carrying amount of a reporting unit exceeds the reporting unit’s fair value, the amount it exceeds fair value is equivalent to the amount of impairment loss.
Intangible Assets	Intangible Assets - We allocate a portion of the purchase price of acquisitions to identifiable intangible assets and we amortize definite-lived assets over their estimated useful lives. We consider our indefinite-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Trade names are not amortized as they are believed to have an indefinite life. Trade names are reviewed annually for impairment under ASC 350. We also acquire intangible assets outside of acquisitions and record them at their fair value and amortize them over their estimated useful lives.
Income taxes	Income taxes - We utilize the liability method of accounting for income taxes as set forth in ASC 740, Income Taxes (“ASC 740”). Under the liability method, deferred taxes are determined based on the temporary differences between the financial statement and tax bases of assets and liabilities. A valuation allowance is recorded when it is more likely than not that some of the deferred tax assets will not be realized. In assessing the need for a valuation allowance, we must project future levels of taxable income. We examine evidence related to the history of taxable losses or income, the economic conditions in which we operate, organizational characteristics, our forecasts and projections, as well as factors affecting liquidity. All our deferred tax assets and liabilities are recorded as long-term assets and liabilities in the consolidated balance sheets. We believe it is more likely than not that essentially none of our deferred tax assets will be realized, and we have recorded a valuation for a significant portion of the net deferred tax assets as of December 31, 2021 and 2020. We have adopted certain provisions of ASC 740. This statement clarifies the criteria that an individual tax position must satisfy for some or all of the benefits of that position to be recognized in a company’s financial statements. ASC 740 prescribes a recognition threshold of more likely than not, and a measurement attribute for all tax positions taken or expected to be taken on a tax return, in order to be recognized in the financial statements. We recognize interest and penalties related to income taxes in income tax expense.
Impairment of long-lived assets	Impairment of long-lived assets - In accordance with ASC 360, Property, Plant and Equipment, long-lived assets, such as property and equipment, and purchased intangibles subject to amortization, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of the asset is measured by comparison of the carrying amount to future undiscounted cash flows the asset is expected to generate. If such assets are considered to be impaired, the impairment to be recognized is measured as the amount by which the carrying amount of the asset exceeds the fair value.
Stock-based compensation	Stock-based compensation - We recognize stock compensation based on the recognition provisions ASC 718, Compensation – Stock Compensation, which establishes accounting for stock-based awards exchanged for employee and non-employee services and requires companies to expense the estimated grant date fair value of stock awards over the requisite employee service period. The fair value of restricted stock awards is based on the market price of our common stock on the date of the grant. To value stock option awards, we use the Black-Scholes-Merton option pricing model. This model involves assumptions including the expected life of the option, stock price volatility, risk-free interest rate, dividend yield and exercise price. We recognize compensation expense in earnings over the requisite service period, applying a forfeiture rate to account for expected forfeitures of awards.
Government Grant	Government Grant- During the first quarter of 2013, we received a grant from the state of Arkansas to relocate our corporate headquarters to Conway, AR. We recognized the grant funds into income as a reduction of the related expense in the period in which those expenses were recognized. We deferred grant funds related to capitalized costs and classified them as current or long-term liabilities on the balance sheet according to the classification of the associated asset.
Treasury Stock	Treasury Stock - The cost method was used in recording the purchase of the treasury stock. Treasury stock changes as a result of common stock we acquire in the market.
Earnings per share	Earnings per share - During the periods presented, we had securities that could potentially dilute basic earnings per share in the future, but were excluded from the computation of diluted net loss per share, as their effect would have been anti-dilutive. We reported a net loss for 2021 and 2020 and therefore, shares associated with stock options, restricted stock and convertible debt are not included because they are anti-dilutive. Basic and diluted net loss per share is the same for all periods presented.
Operating segments	Operating segments - In accordance with ASC 280 - Segment reporting, segment information reported is built on the basis of internal management data used for performance analysis of businesses and for the allocation of resources. Operating segments are defined as components of an enterprise about which separate financial information is available that is evaluated regularly by the chief operating decision maker, or decision making group, in deciding how to allocate resources and in assessing performance. Our chief operating decision maker, our chief executive officer, reviews financial information presented on a consolidated basis and no expense or operating income is evaluated at a segment level. Given the consolidated level of review by the our chief executive officer, we operate as one reportable segment.
Concentration of credit risk	Concentration of credit risk - We are exposed to concentrations of risk primarily in cash and accounts receivable, which are generally not collateralized. Our policy is to place our cash with high credit, quality financial institutions in order to limit the amount of credit exposure. Our cash deposits exceed FDIC limits. We do not require collateral from our customers, but our credit extension and collection policies include monitoring payments and aggressively pursuing delinquent accounts. We maintain allowances for potential credit losses.
Use of estimates	Use of estimates - The preparation of financial statements, in accordance with accounting principles generally accepted in the United States ("U.S. GAAP"), requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying consolidated financial statements are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to goodwill and purchased intangible asset valuations and income tax valuation allowance. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.
Litigation and settlement costs	Litigation and settlement costs - From time to time, we are involved in disputes, litigation and other legal actions. In accordance with ASC 450, Contingencies, we record a charge equal to at least the minimum estimated liability for a loss contingency when both of the following conditions are met: (i) information available prior to issuance of the consolidated financial statements indicates that it is probable that an asset had been impaired or a liability had been incurred as of the date of the consolidated financial statements and (ii) the range of loss can be reasonably estimated.
Recent Accounting Pronouncements Not Yet Adopted	Recent Accounting Pronouncements Not Yet Adopted In June 2016, (FASB) issued ASU No. 2016-13, Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments (ASU 2016-13), which requires the measurement and recognition of expected credit losses for financial assets held at amortized cost. ASU 2016-13 replaces the existing incurred loss impairment model with a forward- looking expected credit loss model which will result in earlier recognition of credit losses. On November 15, 2019, the FASB delayed the effective date certain small public companies and other private companies. As amended, the effective date of ASC Topic 326 was delayed until fiscal years beginning after December 15, 2022 for SEC filers that are eligible to be smaller reporting companies under the SEC’s definition, as well as private companies and not-for-profit entities.
Fair Value Measurements	The carrying amounts reported in the balance sheet for cash and cash equivalents, accounts receivable, accounts payable and accrued expenses approximate fair value based on the short-term nature of these items. In accordance with accounting principles generally accepted in the United States, fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. A three-level hierarchy prioritizes the inputs used to measure fair value as follows: Level 1 – Valuation is based on quoted prices in active markets for identical assets or liabilities. Level 1 assets and liabilities generally include debt and equity securities that are traded in an active exchange market. Valuations are obtained from readily available pricing sources for market transactions involving identical assets or liabilities. Level 2 – Valuation is based on observable inputs other than Level 1 prices, such as quoted prices for similar assets or liabilities; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities. Level 3 – Valuation is based on unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities. Level 3 assets and liabilities include financial instruments whose value is determined using pricing models, discounted cash flow methodologies, or similar techniques, as well as instruments for which the determination of fair value requires significant management judgment or estimation.

Organization and Business (Details)								1 Months Ended	2 Months Ended	12 Months Ended
Organization and Business (Details)	Jan. 22, 2021 USD ($)	Jan. 19, 2021 USD ($)	Jul. 27, 2020 USD ($)	Jun. 08, 2020 USD ($)	Apr. 02, 2020 USD ($)	Mar. 27, 2020 USD ($)	Mar. 20, 2020 USD ($)	Mar. 31, 2021 USD ($)	Apr. 30, 2020 USD ($)	Dec. 31, 2021 USD ($) patent	May 28, 2021 USD ($)	Dec. 31, 2020 USD ($)	May 31, 2020 USD ($)	Apr. 10, 2020 USD ($)
Debt Instrument [Line Items]
Number of issued patents \| patent										17
Cash, cash equivalents, and short-term investments										$ 13,300,000
Working capital, net										12,400,000
Accumulated deficit										143,951,019		$ 136,350,370
Consideration received on transaction	$ 6,250,000	$ 8,000,000	$ 10,750,000	$ 5,500,000	$ 245,050	$ 545,125	$ 688,000		$ 1,500,000
PPP loan														$ 1,100,000
Payments to acquire investments								$ 2,000,000
Cash deposited, interest-bearing								$ 10,000,000
COVID-19
Debt Instrument [Line Items]
Employee salaries in excess causing a percentage of salary forgone													$ 100,000
Money Market Funds And Marketable Debt And Equity Securities
Debt Instrument [Line Items]
Deposits										$ 8,000,000
Sales Agreement
Debt Instrument [Line Items]
Sale of stock, consideration received on transaction, authorized amount											$ 35,000,000
Commission Fee, Percent											3.00%

Summary of Significant Accounting Policies - Disaggregation of Revenue (Details) - USD ($)	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020
Disaggregation of Revenue [Line Items]
Net revenue	$ 59,830,688	$ 44,640,007
Percentage of total revenue	100.00%	100.00%
ValidClick Platform
Disaggregation of Revenue [Line Items]
Net revenue	$ 41,648,730	$ 34,233,638
Percentage of total revenue	69.60%	76.70%
IntentKey Platform
Disaggregation of Revenue [Line Items]
Net revenue	$ 18,181,958	$ 10,406,369
Percentage of total revenue	30.40%	23.30%

Summary of Significant Accounting Policies - Narrative (Details)		12 Months Ended
	Jul. 14, 2020 shares	Dec. 31, 2021 USD ($) segment employee customer	Dec. 31, 2020 USD ($) employee customer
Schedule of Significant Accounting Policies [Line Items]
Depreciation		$ 1,277,664	$ 1,372,426
Impairment of goodwill		0	0
Impairment of finite-lived intangible assets		0	0
Income tax penalties and interest expense		$ 0	$ 0
Employees employed under grant \| employee		41	38
Employees under required amount \| employee		2	12
Employees required to be employed \| employee		43	50
Arkansas grant contingency		$ 10,000	$ 60,000
Cancellation of treasury stock (in shares) \| shares	376,527
Number of reportable segments \| segment		1
Customer Concentration Risk \| Net Revenue
Schedule of Significant Accounting Policies [Line Items]
Concentration risk, number of customers \| customer		3	2
Customer Concentration Risk \| Net Revenue \| Two Largest Customers
Schedule of Significant Accounting Policies [Line Items]
Concentration risk, percentage		62.90%	60.50%
Equipment
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life		3 years
Furniture and fixtures \| Minimum
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life		5 years
Furniture and fixtures \| Maximum
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life		7 years
Capitalized labor \| Minimum
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life		2 years
Capitalized labor \| Maximum
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life		3 years
Software Development
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life		2 years

Fair Value Measurements - Summary of Cash Equivalents and Marketable Securities (Details) - USD ($)	Dec. 31, 2021	Dec. 31, 2020
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Total cash and cash equivalents, cost	$ 10,475,964	$ 7,890,665
Equity securities, unrealized gain (loss)	(272,000)
Fair Value, Inputs, Level 1 \| Fair Value, Recurring
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Total cash and cash equivalents, cost	10,475,964
Total cash and cash equivalents	10,475,964
Debt securities, cost	905,470
Debt securities, unrealized gain (loss)	53,737
Debt securities, fair value	959,207
Equity securities, cost	2,100,305
Equity securities, unrealized gain (loss)	(272,021)
Equity securities, fair value	1,828,284
Total marketable securities	2,787,491
Total cash and cash equivalents and marketable securities	13,263,455
Cash
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Cash, cost	5,253,205
Total cash and cash equivalents	5,253,205
Cash equivalents \| Fair Value, Inputs, Level 1 \| Fair Value, Recurring
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Cash equivalents, cost	5,222,759
Total cash and cash equivalents	$ 5,222,759

Fair Value Measurements - Narrative (Details) $ in Thousands	12 Months Ended
	Dec. 31, 2021 USD ($)
Fair Value Disclosures [Abstract]
Equity securities, unrealized gain (loss)	$ 272
Marketable securities, gross realized gain	$ 5

Allowance for Doubtful Accounts (Details) - USD ($)	12 Months Ended
Allowance for Doubtful Accounts (Details) - USD ($)	Dec. 31, 2021	Dec. 31, 2020
Allowance for Doubtful Accounts Receivable [Roll Forward]
Balance at the beginning of the year	$ 209,667	$ 225,000
Provision for bad debts	7,487	135,000
Charge-offs	(16,154)	(150,333)
Recoveries	1,904	0
Balance at the end of the year	$ 202,904	$ 209,667

Property and Equipment - Schedule of Carrying Value (Details) - USD ($)	Dec. 31, 2021	Dec. 31, 2020
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	$ 14,831,528	$ 13,242,050
Less: accumulated depreciation and amortization	(13,324,762)	(12,054,989)
Total	1,506,766	1,187,061
Furniture and fixtures
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	293,152	293,152
Equipment
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	1,164,671	1,052,199
Capitalized labor
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	12,914,820	11,475,683
Leasehold improvements
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	$ 458,885	$ 421,016

Property and Equipment - Narrative (Details) - USD ($)	12 Months Ended
Property and Equipment - Narrative (Details) - USD ($)	Dec. 31, 2021	Dec. 31, 2020
Property, Plant and Equipment [Abstract]
Depreciation	$ 1,277,664	$ 1,372,426

Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details) - USD ($)	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Net Carrying Value	$ 6,330,586
Intangible assets classified as long-term
Carrying Value	17,565,000	$ 17,565,000
Accumulated Amortization and Impairment	(10,844,415)	(8,978,911)
Net Carrying Value	6,720,585	8,586,089
Amortization	1,865,504	1,865,504
Goodwill, Impaired, Accumulated Impairment Loss [Abstract]
Carrying Value	9,853,342	9,853,342
Accumulated Amortization and Impairment	0	0
Goodwill	9,853,342	9,853,342
Trade names, web properties
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Trade names, web properties	$ 390,000	$ 390,000
Customer list, Google
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	20 years	20 years
Carrying Value	$ 8,820,000	$ 8,820,000
Accumulated Amortization and Impairment	(4,336,500)	(3,895,500)
Net Carrying Value	4,483,500	4,924,500
Amortization	$ 441,000	$ 441,000
Technology
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	5 years	5 years
Carrying Value	$ 3,600,000	$ 3,600,000
Accumulated Amortization and Impairment	(3,540,000)	(2,820,000)
Net Carrying Value	60,000	780,000
Amortization	$ 720,000	$ 720,000
Customer list, ReTargeter
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	5 years	5 years
Carrying Value	$ 1,931,250	$ 1,931,250
Accumulated Amortization and Impairment	(933,438)	(547,188)
Net Carrying Value	997,812	1,384,062
Amortization	$ 386,250	$ 386,250
Customer list, all other
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	10 years	10 years
Carrying Value	$ 1,610,000	$ 1,610,000
Accumulated Amortization and Impairment	(1,583,206)	(1,422,202)
Net Carrying Value	26,794	187,798
Amortization	$ 161,004	$ 161,004
Brand name, ReTargeter
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	5 years	5 years
Carrying Value	$ 643,750	$ 643,750
Accumulated Amortization and Impairment	(311,146)	(182,396)
Net Carrying Value	332,604	461,354
Amortization	$ 128,750	$ 128,750
Customer relationships
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	20 years	20 years
Carrying Value	$ 570,000	$ 570,000
Accumulated Amortization and Impairment	(140,125)	(111,625)
Net Carrying Value	429,875	458,375
Amortization	$ 28,500	$ 28,500

Intangible Assets and Goodwill - Amortization Expense (Details)	Dec. 31, 2021 USD ($)
Goodwill and Intangible Assets Disclosure [Abstract]
2022	$ 1,071,294
2023	984,500
2024	769,917
2025	469,500
2026	469,500
Thereafter	2,565,875
Net Carrying Value	$ 6,330,586

Bank Debt - Narrative (Details) - USD ($)	Mar. 12, 2020	Feb. 28, 2020	Dec. 31, 2021	Dec. 31, 2020
Hitachi Capital America Corp.
Debt Instrument [Line Items]
Commitment fee amount		$ 50,000
Term of balance due		6 months
Annual commitment fee amount		$ 15,000
Quarterly service fee		0.30%
Amendment fee		$ 2,000
Exit fee		50,000
Outstanding balances due under line of credit			$ 0	$ 0
Percentage due upon execution	50.00%
Loan And Security Credit Agreement \| Hitachi Capital America Corp.
Debt Instrument [Line Items]
Maximum borrowing capacity		$ 5,000,000
Percentage of aggregate Eligible Accounts Receivable		90.00%
Percentage of aggregate Unbilled Accounts Receivable		75.00%
Percentage of amount available to borrow under maximum credit commitment		50.00%
Stated interest rate		6.75%
Loan And Security Credit Agreement \| Monthly Interest \| Hitachi Capital America Corp.
Debt Instrument [Line Items]
Stated interest rate		2.00%
Credit Agreement \| Western Alliance Bank
Debt Instrument [Line Items]
Extinguishment of debt		$ 2,959,573

Convertible Promissory Note (Details)					1 Months Ended	12 Months Ended
Convertible Promissory Note (Details)	May 05, 2020 USD ($) shares	Apr. 21, 2020 USD ($) shares	Nov. 11, 2019 USD ($) $ / shares shares	Mar. 01, 2019 USD ($) accreditedInvestor shares $ / shares	Jan. 31, 2020 USD ($) shares	Dec. 31, 2021 USD ($)	Dec. 31, 2020 USD ($)
Debt Instrument [Line Items]
Conversion of Debt and derecognition of derivative and discounts to common stock						$ 0	$ 923,810
Convertible Debt
Debt Instrument [Line Items]
Proceeds from convertible promissory note				$ 1,200,000
Conversion of Debt and derecognition of derivative and discounts to common stock	$ 115,000	$ 200,000			$ 360,000
Conversion of stock, number of shares Issued (in shares) \| shares	657,143	1,142,857			1,200,000
Original Issue Discount Unsecured Subordinated Convertible Notes \| Convertible Debt
Debt Instrument [Line Items]
Number of accredited investors \| accreditedInvestor				3
Face amount				$ 1,440,000
Number of equity instruments (in shares) \| shares				1,333,333
Original Issue Discount Unsecured Subordinated Convertible Notes \| Initial Conversion \| Convertible Debt
Debt Instrument [Line Items]
Conversion price (in usd per share) \| $ / shares				$ 1.08
Note Modification and Release Agreement \| Convertible Debt
Debt Instrument [Line Items]
Face amount			$ 1,080,000
Percentage conversion			50.00%
Conversion of Debt and derecognition of derivative and discounts to common stock			$ 765,000
Conversion of stock, number of shares Issued (in shares) \| shares			2,886,792
Note Modification and Release Agreement \| Initial Conversion \| Convertible Debt
Debt Instrument [Line Items]
Conversion price (in usd per share) \| $ / shares			$ 0.265
Note Modification and Release Agreement \| Conversions After Initial \| Convertible Debt
Debt Instrument [Line Items]
Conversion price (in usd per share) \| $ / shares			0.30
Note Modification and Release Agreement \| Conversions After Initial \| Maximum \| Convertible Debt
Debt Instrument [Line Items]
Conversion price (in usd per share) \| $ / shares			0.30
Note Modification and Release Agreement \| Conversions After Initial \| Minimum \| Convertible Debt
Debt Instrument [Line Items]
Conversion price (in usd per share) \| $ / shares			$ 0.23

Accrued Expenses and Other Current Liabilities (Details) - USD ($)	Dec. 31, 2021	Dec. 31, 2020
Payables and Accruals [Abstract]
Accrued marketing costs	$ 4,267,980	$ 3,234,192
Accrued expenses and other	956,998	440,578
Accrued commissions and payroll	121,533	423,373
Arkansas grant contingency	10,000	60,000
Accrued taxes, current portion	17,880	8,305
Accrued sales allowance	0	50,000
Total	$ 5,374,391	$ 4,216,448

Other Long-Term Liabilities (Details) - USD ($)	Dec. 31, 2021	Dec. 31, 2020	May 15, 2020
Other Liabilities Disclosure [Abstract]
Deferred rent	$ 13,302	$ 4,057
Deferred revenue	0	420,000
SBA loan	0	149,900	$ 149,900
Total	$ 13,302	$ 573,957

Commitments (Details) - USD ($)				12 Months Ended
Commitments (Details) - USD ($)	Sep. 17, 2021	Mar. 01, 2021	Mar. 01, 2020	Dec. 31, 2021	Dec. 31, 2020
Other Commitments [Line Items]
Referral and support services agreement advance	$ 1,500,000			$ 1,100,000	$ 0
Referral agreement, term	5 years
Referral agreement amortized as marketing expense				$ 100,000
Class of warrant or right, granted in period	300,000
Class of warrant or right, vesting period	2 years
Licensing Of ValidClick Technology
Other Commitments [Line Items]
Other nonoperating income (expense)		$ 420,000	$ 500,000

Income Taxes - Provision for Income Tax (Details) - USD ($)	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020
Income Tax Disclosure [Abstract]
Current tax provision	$ 0	$ 0
Deferred tax benefit	0	0
Total tax benefit	$ 0	$ 0