Bullet points:
- Reconstructing blogging discourse in 2025. Software mostly built, but not yet in use. No current users.
- Existing discourse models (Twitter, blog comments) are broken.
- Current systems incentivize spam and abuse, since replies expose content to larger audiences.
- Posting on Bluesky feels like “into the ether.” Sometimes meaningful likes from respected people.
- Example: posted “What would Navalny do?”—Navalny resisted Putin despite no power, risked prison, was poisoned, later killed. Shows courage and creativity.
- We have resources (money, education, networks) and should apply entrepreneurial creativity to political communication, similar to how medicine solves chronic problems.
- Online discourse has precedents: CompuServe, AppleLink, early BBS systems.
- Early blogging experiment (1995–96): every post first emailed to a small random group (8–11 people). Discussions developed in private email chains.
- Collected responses manually (later automated with scripts in Eudora and an outliner). Edited lightly, then published them as web pages.
- Little to no spam. Abuse rare. Abusers often seek attention, which this model did not amplify.
- Updated model:
- A reply first posts to the writer’s own blog.
- The original author receives a pointer.
- If the original author finds it valuable, they can publish it under their own post.
- Default: replies are not public unless curated in.
- Moderation by omission: replies private by default; only surfaced if chosen.
- Current systems make every reply public and incentivize spamming for visibility.
- Experimenting with new models of discourse is necessary.
- Software will support WordPress comments if users want them, but old models are not the goal.
- Goal: crack a different nut and see what emerges.
Google-generated transcript
So, I think it's time for me to explain. What I want in terms of discourse in the blogging world as I as I'm trying to reconstruct it at this point in 2025, and just just starting to reconstruct it. I've got the software. And I've more or less figured out how I want to do everything, but I'm not finished with the software yet.
And, um, I will be soon, though. Uh, and there are no users, absolutely none, not even me. I'm not even a user yet, but. I have already, at other times, implemented the kind of discourse system that I want to do, so I have a pretty good idea that it works, and I have a good idea how it works and why it's better than the discourse system that we have right now, which I don't think works.
So, how we have it right now is I post something and you reply to it. And I see the reply, and so does everybody else. Um, there have been recently introduced new options on that for the person who wrote the post. You can specify who is allowed to respond.
Um, but that might that has the downside of? Like, for example, I can say only people that I follow can respond. Or only people that follow me can respond or only people who follow me for a certain amount of time can respond. You know, all of this is meant to cut down on the spam and the abuse.
Or abusive spam, which is what you see a lot of. Um, the idea of spamming somebody's comment is that if I, if I post something out, not in response to anything, well, nobody's going to see that because nobody knows me and nobody follows me. But if I respond to somebody that has a certain number of followers.
All those people will see what I've posted, and therefore I have a way of building. A community around me. And um? And that's the incentive. That's why people do it. That's why it sucks. Because it has that incentive to have people go over your shoulder to talk to the people behind you or the people that they visualize as behind you because there's nobody behind you because this system has run its course, and everybody knows there's nothing to be read there and, and as a result, all that social media is, or 99 of what it is, is people wanting to be heard, and, and that's it.
99, I just made that number up, but I want to be clear about that. I haven't done a study, you know, I mean, but I just I'm like that. I post things in into The Ether on, mostly on Blue Sky these days. And what comes back is, you know, sometimes I get a like for it from somebody who I really respect.
Like, today, I posted a thing, um. Uh, saying, what wwnd? What would navalny do? Which was meant to be a stimulating question. Is that navalny, you know, worked to upset to, you know, to resist the the Russian, you know, Putin? Um, even when he had no power even when just being in Russia meant going into the gulag and knowingly going into that after they had come very close to killing him with poison.
I mean, look at this guy. He had almost no tools, and yet he threw everything he had into it. Read the story of Nirvana. He's dead now. They did kill him. Um, they had his, they, you know, he was in their prison. He was very easy to kill for them, so.
You know, the idea there was? Yeah, if, uh, if he was willing to do that, we still have all the tools we have a lot of money. Um, we have a lot of people. People are mostly. Uh, I don't want to speak, you know? For everybody, but mostly, we're well fed.
A lot of us have good educations. We have good networks. They haven't completely controlled our networks yet. Um, or, and so it seems sometimes I think they have. Um. We have all these tools we can be creative with them. We don't have to be limited, and as another thing is that, why don't we put the creativity of Entrepreneurship into political communication?
I mean, we we, entrepreneurs are always looking for ways around the problems. First, we identify the problems, and then we look for ways to other ways to do things that don't have those problems. That's how people the researchers in medicine work. They try to understand what the problem is, and then figure out how to get you around it.
And as a result, you know lots of different diseases now are manageable are just chronic. They don't kill you anymore, where they're not likely. Eventually, they might, but you still get a lot of time. It's good, right? Why don't we apply that kind of reasoning to new political situations?
It's, it's because we don't expect to have new political situations if we think creatively well. What if the things changeable now they have changed and now are thinking, if we want to win, we're going to have to have our thinking change. Okay, back to discourse online discourse. Okay, so the I mean, I am convinced I've never rarely seen any contradiction to it that this course is broken in Twitter-like systems.
That also goes for comments on blogs same difference. Um, you know, it's, they're all structured the same way. So, but I've done it differently and. You have to go all the way back to like 1995, and this was before we even had discussion software. It didn't. That didn't come for a few more years.
It's not that we didn't know how to do it because there were precedents there were like CompuServe and MCI. You know, MCI mail didn't have discussion. I forget what all the more CompuServe was the one that I used. Oh, there was Apple link. Apple had a its own network, and it was for connecting the Apple, the Apple Community this.
I don't know. Shortly after the Mac came out in the 1980s, I think is when Apple link came out, but it was for all Apple. It was for the Apple II as well, and this is before iPhones existed before iPads or I, you know, all the I stuff that none of that stuff existed yet, then we had.
We had prototypes for that. I had done bulletin board system software, wrote bulletin board system software myself in the early 80s. Well, well, it's pretty much the same thing similar. But in the beginning of the blog, I didn't do it that way. Here's what I did. I, I posted.
Um, every blog post I wrote was first posted to email. And it went out to groups of, and I don't remember the number it was either 8 or 11, and maybe at different times. It was eight and and 11 others, but those are the two numbers that I remember.
And they were chosen at random. And um? And what was cool about this? It was really interesting. Is that little discussions would sometimes develop in there? You know, this one person had an idea. Another person had an idea. And the only people that we're gonna read it. And this was understood because they're only like eight names on the list.
The only people are going to read it were the people that were on the CC list. They might not even know any of them, or they might know one or two. Um, but it was just chance to see who would be there to respond to it, but I would always be CC.
I was always one of the people on the list, and so I saw whatever happened there. And of course, they knew that I wasn't like lurking or anything I was right there on the list. And um? And so, then, what I started doing was realizing when I saw something that was really good and interesting and added to the discussion.
That. What I would do is, I would copy and paste the text and put it into a web page. Because I had that down by this point 1995, 96, and so forth. Add that down. I could just open a document, paste the stuff in, save it, and it would be on the web.
Not exactly. There were a few more steps, actually, if I, if I recall correctly, but I had it down. I was willing to do it. And um, and then, when another response came in, I would just throw it on the same one. Just on the same page, and I would let it go.
Keep going, keep adding them until I thought. Well, okay, this one's done. Let's start a new one, and I would start a new one, so I'd have males starting date. So, mail starting January 12. 1995, just making that up just for example. And then there would be 20 email messages down there eventually.
Very quickly. Actually, I wrote a script that did this, so all I had to do was, you know, just open the email that the person had sent and then choose a command from the menu. Eudora, which was my email client, was scriptable so I could do this. Easily, and I wrote the script, and it, um, it did all of that.
And then I would go over and edit the document that it added to my outliner was also scriptable. And so it, just like took the text, threw it and created a new headline subhead in that document. That would have the user's name and email address, and the date and time and then underneath it.
There would be the, uh, the text of their email, and then I would go in, and I would do a light edit. So if there were obvious misspellings, I would correct them because I wanted to look good, you know, and that was the understanding that you know if something.
If Dave thought this was interesting, it would go out on the mail Pages. Oh, excuse me on the mail page. And well, I have to say, I never. Never got spammed. I did get abuse, but not much. Because there was hard. I mean, I think that an awful lot of the abuse is very sort of cynical.
You know, it's. It's based on the assumption that they'll get more attention if they're abusive. They might not even think it through, but it just works out that way. Is that they know that everybody's gonna like, oh well, why do you have to be such an asshole, and in doing that, they get you another look?
So? And that's it. That's the model. I mean, I would do it a little bit differently today, because this stuff isn't happening on email. It's happening on the web. And so you would read. Let's say you would read a piece of mind, you know, something that I wrote on my web on my blog?
And um? And you'd say, well, I, I think Dave should hear this. Whatever. And so you would click on an icon in the thing that I wrote and then up would pop a window and you type in your response. Whatever it is, you want to say. And you click on the paper airplane icon to send it, and it's gone.
It goes to two places. And this is really important. The two places it goes? The first place it goes. It goes to your blog, okay, and you can't stop it from going to your blog. You can go over and delete it later if you want to, but it's got to be on your blog.
Otherwise, I don't deal with it. This is in my software. Okay, so I'm that's one of the rules is you've got. It's also first, it's going on your blog. And then I will send my software. We'll send a pointer to Dave. And Dave will get a link to your thing, and then Dave can read.
That's me, can read what you've written. And if I get that same feeling that I got from? Uh, that I got back in 1995 and six and seven that, oh, this is something. This is good. Everybody should see this. Then, I will have a command that I can do.
Well, probably a button somewhere in your post that I can say, hey, like, throw this in. Underneath my post that he's responding to. And maybe it has a confirming dialogue to make sure that I really want to do that. And then, that's it. It's it's there. Now, anytime somebody reads my post.
They will see what you said. That's important. Because when you reply now? You're not going to get more traffic. You're going to get one person to read it, and only if they want other people to see it. Will anybody else ever see it? Now, it doesn't take away the incentive of.
If you're a sadist and you want to be abusive, you still can do that. And it can still be very upsetting to people to get that kind of stuff. But it doesn't need to be moderated. That's the moderation. The presumption is that everything that came up in result in response to what you wrote.
That none of it needs to be moderated because it's by default, not visible. And I think. I don't know. Well, let me tell you what I think. I think it's worth a try. And I think it's also worth a try to try out some other ideas. See, we just glommed onto this.
You know this idea that the current model for discourse is virtuous? And, and that's the end of the discussion that there's no other approach that could work. You know, that's not me. I'm the guy who thinks entrepreneurally about software. It's always been the way I work. It's like I'm looking for a new idea, something I'm looking for a way around, a problem.
And I think there might be a pony out there somewhere somewhere hidden in a little place where you can't really see it or it's Sherry or. Um, a swimming pool, perhaps, and a nice pineal colada, perhaps? There's something nice out there that works. Works nice. Maybe it only works for a while until people figure out how to spam it.
Maybe there's a way to do it that I can't see it's possible. But I just wanted to say, you know, I need a thing that says, definitely. This is what I had in mind so that people don't say, well, when is your product going to support the same old commenting that everybody else does?
And the answer is, I'll no, I'm not interested. You can do it. You know, I'll tell you, you can do it. And you can do it with my product as well. Because. Because my product posts. Wordpress. And if your WordPress? Template. That's not what they theme, I think, is what they call them if your WordPress theme.
Has commenting turn on? Then you get their commenting, and that's it. I don't care if that's what you want. No problem. Go for it, but I want to try to to crack a different nut and see what we get so. Anyhow, that's it. In the post, talk to you later, bye.