Top Weekend Reads: New Tech, Media Helping Drive Consumer Behavior Change



Consumer behavior remains an obstacle to achieving long-term, sustainable change, but this week, we saw promising cases of mainstream media and tech tools helping to close the gap between intention and action. New data from behavioral specialist Hitwise demonstrated television programming's role in inspiring consumers to act on climate change; Ohio-based startup Farm Fare is making it easier than ever for community members to buy farm-to-table food; and Blitz Results' new calculator shows users the environmental impact of their dietary habits. Meanwhile, we took a look at the future of the sharing economy, Philip Morris's aggressive anti-smoking campaign and what businesses can gain from embracing blockchain technology. Have a great weekend!