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WASTE NOT
Plenaries Explore Myriad Approaches to Creating 'Abundance Without Waste' on #SB15sd Day 3 |
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Raphael Bemporad, Founding Partner and Chief Strategy Officer at BBMG, kicked off Wednesday's SB'15 San Diego plenaries by anchoring the day's conversation in the human story. As the day's moderator, he asked attendees to wonder what it would mean to design brands for humans — not merely consumers — through a lens of "abundance without waste" and set the stage for plenary discussions focused on design, innovation and leadership.
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COLLABORATION
Whirlpool, Kohler Commit to Research Project for Net-Zero Water in the Home |
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Whirlpool Corporation and Kohler will collaborate to identify ways to achieve net-zero water in the home, according to an announcement made this week at SB'15 San Diego. During the conference, representatives from both companies discussed a shared hope to create energy and water advancements that lead to reduced consumption and allow existing buildings to become self-sustaining systems.
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PACKAGING
Coke Unveils World's First Entirely Plant-Based PET Bottle |
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Coca-Cola unveiled the world's first PET plastic bottle made entirely from plant materials Wednesday at the World Expo — Milan. PlantBottle packaging uses patented technology that converts natural sugars found in plants into the ingredients for making PET plastic bottles. The packaging looks, functions and recycles like traditional PET but is much less resource-intensive.
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ICT AND BIG DATA
Taking Notes on Humanity: Harnessing Big Data to Drive Social Good |
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The transformative potential of big data, particularly with regard to customer engagement, social interaction and storytelling means that companies should be asking themselves: Should big data be recognized as a core element of sustainability programs? Where are the greatest social and environmental opportunities for big data? Vodafone, HP and GlaxoSmithKline were among those attempting to nail some answers at a 'Data for Humanity' event held in London last month by sustainability think tank The Crowd.
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BRAND INNOVATION
A Meditation on Business Model Innovation for Sustainability |
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This year, SB'15 San Diego is all about the 'How.' Companies want to know how to act on sustainability imperatives in the most effective way, but navigating the jungle of buzzwords and complex strategic frameworks is no walk in the park, or so it seems. When it comes to creating shared value, building the circular economy and measuring impact, the in-between is everything, and great business model design is remarkably easy once you have a few key principles down and understand how to fill in the gaps in evolving stakeholder relationships.
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