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Brands: The Historical Leaders in Creating Consumer Behavior Change |
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Brands have the potential to disrupt the status quo and promote behavior change. They certainly have a history of doing so. One of my favorite examples is the way that shampoo brands have changed the way we care for our hair over the past 100 years. When a brand is doing its job, it changes the way we behave. In fact, that's what brands exist to do.
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Why You May See More Latinos Driving Priuses |
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Toyota is one of the few brands that's using an environmental message to target this increasingly influential consumer group, which is expected to comprise 30 percent of this country's population by 2050. Through social media sites such as Facebook and Twitter, the campaign promotes greener living by showcasing how a select group of celebrity influencers spends their days living sustainably.
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Science-Based Carbon Targets: G4 Falters, GHG Protocol Moves Forward |
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Carbon disclosure standards should include provisions guiding organizations to set and disclose science-based carbon targets. Though the carbon disclosure field has yet to reach this approach, a glimmer of hope shone at the GRI Conference last week — though, sadly, not from GRI itself. The newly minted G4 Guidelines could've asked companies to set science-based targets, but GRI opted not to do so.
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RSN Releases Guide to Help Textile Buyers Trace Their Supply Chains 'To the Spinner' |
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In a follow-up to a 2012 report titled From the Field: Travels of Uzbek Cotton Through the Value Chain, the newest report, To the Spinner: Forging a Chain to Responsible Cotton Sourcing, focuses on forced and child labor in the cotton fields of Uzbekistan. RSN created the report to help brands and businesses understand the importance of traceability and transparency and eliminate problems from their value chain.
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