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How to Jump-Start Behavior Change Around Energy Conservation |
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For many years of Pulse studies, when asked who they most blame for rising energy costs, respondents have said they most blame either oil companies or the U.S. government – with utilities much farther down the list. Most pertinent, however, is who Americans don't blame – themselves. This "it's not my fault" mentality creates a huge challenge for energy-conservation behavior change.
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From Revolution to Renaissance? |
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I had occasion to be in San Diego for Sustainable Brands '13, where I offered opening remarks on June 4, the first full day of the conference. Conclusions from Changing Tack, the final output of The Regeneration Roadmap, were top of mind as I did so.
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Is It Best to Approach Behavior Change from Inside or Outside of Your Company? |
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How can B2C companies structure instruments to influence consumers with different levels of purchasing power and adherence to sustainable choices in developing markets? This is not just about relationships with their stakeholders, particularly consumers, but also an issue of the dilemma between companies' growth and their influence on sustainable consumption in these markets.
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