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    SB Business brought to you by Sustainable Brands MAY 20, 2013
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  Swoosh and Sustainability: Nike's Emergence as a Global Sustainable Brand  
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The current controversy over supply chain practices of global corporations such as Disney, Walmart and Sears in Bangladesh reminded me of Nike's past and its subsequent corporate sustainability evolution. What began fifteen years ago as Nike's horror show of globalization has evolved today into the inspirational story of its transformation to a sustainable global enterprise.
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  What I Learned About Sustainability At REI, Part 2: Metrics Over Intuition  
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This is the second in a series of posts on things I learned while leading Corporate Social Responsibility at REI for the past seven years. One might think that implementing sustainable business strategy at a major outdoor retailer that is the nation's largest consumer co-op would have been easy. One of my early mistakes was to trust my business intuition. It turned out to be almost always wrong.
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  The Power of True Transformation: Key Takeaways from SB Rio  
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Sustainable Brands has arrived in Rio. For the first time, we've conveyed to sustainability leaders in Brazil the spirit of this network, which brings together professionals dedicated to transforming the way business is done. It's become clear that this is a community for the constructive debate of ideas, for the creation of collaborative connections, for learning from the solid experience of competitors, and for capturing trends.
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  Walmart Partners with LaborVoices To Ensure Factory Safety in Bangladesh  
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LaborVoices has announced a new partnership with Walmart that will provide visibility into the retail giant's supply chain through real-time, anonymized worker feedback to help Walmart ensure safe factory working conditions throughout its Bangladeshi supply chain. LaborVoices is working with Walmart on implementation details for its 279 supplier factories to encourage rapid improvements among suppliers.
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  The Long View  
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Great leaders focus more on trends and patterns than on moments in time. They see patterns and seek to shift the pattern; they tend to widen their lens when looking at their organizations and life in general and lengthen their lens to see the implications of their actions (and others) well down the read.
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