There are several things that create a community and break down barriers; food, music, art and film.
Part of BCAL’s mission is to remove whatever blockages there are between the filmmaker and the public and have quality Black film shown to those who don’t have any access to them outside of the film festival circuit.
As part of this “it takes a village” philosophy, Black Cinema At Large is a member of AFFRM, the African Film Festival Releasing Movement. The organization releases quality independent African-American films through simultaneous limited engagements and has expanded into 22 cities, including Oakland.
BCAL stresses that much support is needed for this first film, as AFFRM is a grassroots effort with no commercial advertising. It is strongly encouraged that people go see the film and spread the word through friends, churches and other organizations they may be a part of.


It is genuinely a movement and a wake-up call to Hollywood to reach outside of its archaic distribution system and to cease ignoring intelligent Black film. Black Cinema At Large and AFFRM’s greatest hope is that through their alliance Hollywood will take notice that there is a huge population of filmgoers who want out of the stereotypical fare that is predominately shown in mainstream theaters. After running a successful Black cinema blog with the same name – which at the time filled an urgent need for Black film talk – Black Cinema At Large saw the same need in the Hollywood system. AFFRM, founded by writer-producer-director Ava DuVernay, is a network of Black film festivals that originally started in five cities and includes Urban Film World in New York, ReelBlack in Philadelphia, the Pan African Film Festival in Los Angeles and the Langston Hughes Black Film Festival in Seattle. The film stars Salli Richardson-Whitfield, Blair Underwood, Omari Hardwick and Beverly Todd. BCAL and AFFRM would like to stress that the release of the film is an entirely grassroots effort.


It is genuinely a movement and a wake-up call to Hollywood to reach outside of its archaic distribution system and to cease ignoring intelligent Black film. It is more evident than ever before that there is a call to arms, as demonstrated by this year’s infamously dubbed “white-out” Oscars, named so even by white film critics. Many quality films were not making it into mainstream theaters, regardless of how many awards they garnered on the film festival circuit.



Signs tornado is coming
Sample of fire evacuation plan


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