Over the past few decades, the frequency and impact of natural disasters have increased dramatically. Hydrological disasters made an average of 106.7 million victims per year between 2001-2010.
The total cost of damage caused by natural disasters in the 1990s reached over $650 billion.
Aiding those affected by disasters will always be important, but it is even more beneficial to develop solutions and methods of prevention before disaster strikes in the first place.

World Relief is an organization that provides crucial support to those who have been affected by disasters, but beyond that, they are invested in finding long-term solutions and preventing such events from occurring again. Clearly, this is a case of an organisation exploiting a natural disaster (the tsunami) to help perpetuate an environmental one (the massacre of whales), but let's leave the moral implications to one side for a second.
We may not be moved to help until we see the need, as revealed by disasters, but the truth is the best disaster relief we can offer is precautionary. Of course, that seems a decent thing to do, but the cynic in me can't help but question the PR motives, especially considering the amount of companies, investors, governments and gangs that have capitalised on natural disasters in the recent past.

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