Broadcasters use the Emergency Alert System (EAS, formerly called the Emergency Broadcast System), to air a description of the abducted child and suspected abductor – the same concept used during severe weather emergencies. What to Do When a MAILE AMBER Alert is EnactedIn the event that you observe a child, adult or vehicle fitting the description, immediately call the telephone number given in the alert or 911 and provide authorities with as much information as possible.
In Memory of Amber Hagerman and Maile GilbertThe alert was named in memory of both 6-year old Maile Gilbert, who was abducted from her home in Kailua and murdered in 1985, and 9-year old Amber Hagerman, whose abduction in 1987 so shocked and outraged her Arlington, Texas community that the now nationwide AMBER Alert was created by Dallas radio stations and law enforcement to help prevent future incidents. You can receive important lifesaving alerts no matter where you are – at home, at school, or at work. Public safety officials use reliable systems to alert you and your family in the event of natural or man-made disasters. Check with the Integrated Public Alert & Warning System Authorities website to learn what is available in your area.
Wireless Emergency Alerts (WEA) are emergency messages sent by authorized government alerting authorities through your mobile carrier. The National Center for Missing and Exploited Children (NCMEC), in coordination with State and Local public safety officials, sends out AMBER Wireless Emergency Alerts through IPAWS.
If you travel into a threat area after an alert is first sent, your WEA-capable device will receive the message when you enter the area. You may get very few WEA messages, or you may receive frequent messages when conditions change during an emergency. You can opt-out of receiving WEA messages for imminent threats and AMBER alerts, but not for Presidential messages. The Integrated Public Alert and Warning System (IPAWS), is a modernization and integration of the nation’s existing and future alert and warning systems, technologies, and infrastructure.
IPAWS’ EAS is the message dissemination pathway that sends warnings via broadcast, cable, satellite, and wireline services.

The Emergency Alert System (EAS) is a national public warning system that requires broadcasters, satellite digital audio service and direct broadcast satellite providers, cable television systems, and wireless cable systems to provide the President with a communications capability to address the American people within 10 minutes during a national emergency. EAS is also used when all other means of alerting the public are unavailable, providing an added layer of resiliency to the suite of available emergency communication tools.
NOAA Weather Radio All Hazards (NWR) is a nationwide network of radio stations broadcasting continuous weather information from the nearest National Weather Service office. NWR broadcasts official warnings, watches, forecasts and other hazard information 24 hours a day, 7 days a week.
It also broadcasts alerts of non-weather emergencies such as national security, natural, environmental, and public safety through the Emergency Alert System. Every so often — or frequently, depending on your tolerance level — you get an AMBER alert on your phone. But, like a good many things, emergency alerts on Android can be a bit of a mess. We'll explain.
There are three (or four, depending on how you're counting) types of emergency alerts you can receive on your Android. Presidential alerts— No, not asking for money, but rather an alert issued by the President of the United States or a designee. Imminent threat alerts — Weather, really, and this one may be broken down into "extreme threats" or "severe threats" to life and property. Emergency alerts on Samsung phones are tucked away in the settings of Samsung's messaging app. Motorola's Moto X goes even further, allowing you to set the duration of the alert sound (from 2 seconds to 10 seconds, speak the alert out loud, and offer an option to opt out after receiving your first alert.
Then I must be connected to the world's most powerful tower if I'm getting alerts from California.

The WEA message will show the type and time of the alert, any action you should take, and the agency issuing the alert. Just like emergency weather alerts you see on local TV, WEAs are broadcast from area cell towers to mobile devices in the area.
Other sources include NOAA Weather Radio, news broadcasts, the Emergency Alert System on radio and TV programs, outdoor sirens, and other alerting methods offered by local and state public safety agencies. EAS may be used by state and local authorities, in cooperation with the broadcast community, to deliver important emergency information, such as weather information, AMBER alerts, and local incident information targeted to specific areas.
That horrible blaring of the emergency alert tone, the buzzing of your phone's vibrating motor, and then the grim news. I also haven't received a single alert on my phone since I first noticed it was implemented. Every WEA-capable phone within range receives the message, just like TV that shows the emergency weather alert if it is turned on. AMBER alerts can appear to be a bit cryptic, giving you the location of the alert, a car license plate number and the make, model and color of the vehicle. To adjust your emergency and AMBER alert settings, either look in your phone's default messaging app, or in the mobile options section of your settings menu.

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