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Author: admin | Category: Loan Car Calculator | Date: 04.05.2014

Many financial institutions promote personal loans during the Christmas season, but few do it correctly.
ING Direct (now Capital One 360) has been running both Black Friday and Cyber Monday promotions for years. The Financial Brand has written a number of times about these feel-good guerilla campaigns. Consumers are in desperate need of money during the holidays, so tack a cash bonus onto any product you need to promote. Another slant on this promotion is to offer to pay up to $1,000 in people’s holiday bills (or whatever amount threshold you choose). Last Christmas, Mutual Savings Credit Union in Alabama partnered with a local radio station to give away one Christmas wish a day for seven days (Dec 17-24).
First Merit Bank likes to host an annual holiday photo contest on Facebook where the winners receive gift cards ranging in value from $100 all the way up to $500. Download Merkle’s Q2 2016 Digital Marketing Report Take a detailed look at Q2 digital trends and channel performance.

Listeners were encouraged to nominate deserving friends or needy family members by emailing the candidate’s information and details to the radio station. Most financial institutions with holiday photo contests opt to host them on Facebook, letting their fans vote for their favorites.
Leverage these insights to establish benchmarks and improve your digital advertising program. The promotion brought in over $2 million in new loans in under four hours — over 120 loans with the majority coming from new members. Just call your local media outlets and tell them you will be randomly swapping out $20 bills for $50 bills in your ATMs.
You can give out cookies at a local senior center, pay for someone’s coffee on a cold day, or fill up their tank at the gas station. The examples below are off-the-shelf promotions ready-to-go from a company called Image Works.
So instead of marketing the rate, talk about your holiday personal loans in terms of how much consumers can borrow and what their payments will be.

You can use either Black Friday or Cyber Monday (or both) to promote any number of seasonal financial products: personal loans, credit cards, auto loans, prepaid gift cards. You can structure your promotion as either a 24-hour sale or stretch it out through the weekend, or even an entire week. And it’s easy to control the hard cost — do you want one $50 bill for every 250 notes that would normally be dispensed, or one for every 500 notes? In addition, the credit union collects boxes of non-perishable food items and toiletries from members for donation to a local food bank.
December is the most cash-intensive time of the year, and everyone needs to hit an ATM at least once or twice.

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