25.04.2014

Maternity clothes box

Three years later, the company has more than 20,000 subscribers, and most of them fit into the demographic that is most likely to be pregnant and willing to spend money on maternity clothing. Today, four years after Tondon first thought of the idea, Le Tote has finally launched its maternity clothes offering. To make renting maternity clothes as sensible for business as it is for customers, subscription company Le Tote took a four-year detour. When Le Tote launched in 2012, it offered "mystery boxes" of clothing that women could keep and return at their leisure, like Netflix discs, for a monthly subscription fee. This week, four years after Tondon first thought of the idea, Le Tote has finally launched its maternity clothes offering.


I love this direction because I'm a strong believer that maternity clothing like fast-fashion are effectively running on a creative treadmill that is unsustainable and represent a significant increase in post-consumer textile waste.
Discover the ultimate collection of maternity clothing and highlight your new figure with a brand new wardrobe.
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Meanwhile, women are unlikely to continue subscriptions to a maternity clothes company for more than a few months.
The company hired a pregnancy expert to help them decide what types of clothing will fit a woman at different stages in her pregnancy, and it automatically adjusts the clothes it sends accordingly.


All the great basics you need to start your maternity wardrobe done right in super soft and stretchy fabric.



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Comments to «Maternity clothes box»

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  2. E_m_i_l_i_a_n_o writes:
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