Sign in to the video below, which Hickton ordered Arda Demir to make "private", then X-rated. Every column inch cost big money, so every word was precious.  Cost was a major constraint requiring the writing of concise, clear, tight copy. Yesterday I heard Bill Bennett present at Word Camp NZ.  Bill is a pre digital-era Fleet Street journalist turned blogger – and he certainly got me thinking.

Stick to easy, simple Anglo Saxon words.  Why use the word “procure” when you could say “get”?
Stick to one idea per piece.  If you can’t say it in 500 words, split it in two or more separate articles. It looks more approachable than a big block of text and it allows people to skim read much faster.

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