Google has launched a new ad product that marries search and mapping data to help brick-and-mortar retailers identify shopping trends.
The Shopping Insights tool lets anyone search for products by keyword, then filter by location (city) or device. Given that ecommerce garners so much attention in the media and elsewhere, it would be easy to assume that most sales now take place online. For those of you who missed last month’s announcement, Google has released a new gadget called the Google Shopping Insights Tool. And while I strive to embrace the tools and products with which our advertising platforms provide us, my opinion on the latest release was too strong to keep quiet. The theme here is local and unless you’ve been hiding under a rock for the past 12 months, you’ve probably noticed that Google is doing everything it can to promote the crossover between online spending and local consideration and attribution.
The breakdown to follow identifies the areas of weakness that I find too challenging to overcome.
Now Google fully explains what products are available and why in their original Beta Release details, but the overarching reality is that this product is new. When it comes to the actual product you want to diagram, you can’t just go searchin nimbly bimbly – you must select from their preset options. Apparently “star wars apparel” isn’t a choice on their list, so instead we opt for the next best thing…. In constructing Google Shopping Insights, it’s clear that we’re being directed toward the biggest shopping seasons: Back to School and the winter holidays. Like the product lists, this constriction doesn’t ruin the Google Insights tool, but it certainly pushes back on the user’s own customization, as does the next detail. I can only look through a set list of products and on the off chance that my store is located in an area that generates search traffic for this product, my takeaway is that I should potentially consider bidding more aggressively in this area on these items. If we were to use the geo-options of this tool to determine the value of Google Shopping Insights, we’d be in trouble. I’ll stay true to my promise and not focus solely on the disappointments or frustrations I’ve encountered with the new Shopping Insights tool. The Google Shopping Insights tool is constructed for big e-comm holidays, and for geo-specific trends. The new release is intended to help retailers target specific search volume where they see the greatest market share. Google Shopping Insights provides a dozen or so “featured stories,” so I selected one of these products for our tool comparison: Birkenstock sandals. What’s most interesting here is that the trends between the two products are somewhat similar.
Google Shopping Insights, on the other hand, shows me the volume of the Windy City with no hesitation. It’s my hypothesis that because of the grand promotion of the Google Shopping Insights tool, there is more invested in generating actual local data in these graphs. My recommendation for those of you searching for the best option is to consider your greatest goal.
If your plan is to utilize your geo bid modifiers to their fullest extent and you have somewhat mainstream products or brands and 2014 data is relevant to your market, then the new Google Shopping Insights tool is your best bet. If you’re looking for information on your specific product or brand awareness over time and have a lower interest in overall market trends by location and are seeking insights to related or rising searches for your product, then I’d suggest staying with the Google Trends tool. And of course, my greatest recommendation of all is to merge the two products so that we can gain local insights for relevant products and related searches for any time frame. How do you keep organization and structure on PPC accounts and with a PPC team with so much going on in the industry?
Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
To help retailers better understand shopper search habits in the US at the local level, Google is opening up more of its cache of product search data in a new visualization tool called Shopping Insights. Currently in beta, Shopping Insights highlights search intent trends for roughly 5,000 of the most popular products on Google Shopping. Shopping Insights also combines related product queries, rather than itemizing individual keywords as in Google Trends.


Retailers will be able to compare product demand at the local level where they have stores to help inform inventory needs or regional budget and bidding strategies for their online campaigns. As an example of differing local trends, Google shows that for a short time after the release of new trailer footage for the upcoming Star Wars movie, search interest for Star Wars costumes surpassed that of Minion costumes in late August nationally.
As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land.
Newly designed wireless system uses 2-way radio wave communication for enhanced communication among master and slave units. Up to 5 groups, or 15 individual flashes can be controlled via 1 transmitter; 8 types of custom functions, 3 types of personal functions.
Dot matrix LCD panel displays all pertinent information simultaneously and backlit control panel means easy operation. Items ship out the same day or next business day and arrive in 2-3 business days after that. For sophisticated wireless flash setups, there's nothing like the new Speedlite Transmitter ST-E3-RT*. The Speedlite Transmitter ST-E3-RT facilitates radio controlled, two-way wireless transmission up to 98.4 feet, for a reliable and robust connection among master and slave units. With the Speedlite Transmitter ST-E3-RT, up to fifteen flashes in five groups can be controlled via a single unit.
The Speedlite Transmitter ST-E3-RT features an all-new dot matrix LCD panel (172 x 104 dots). To accommodate the demands of a number of different shooting situations, the Speedlite Transmitter ST-E3-RT can be configured with eight types of custom and three types of personal functions. Improved hot shoe contacts for more reliable information transmission and operation; compact design is approx. The Speedlite Transmitter ST-E3-RT is built to the standards one would expect from professional Canon camera systems. I feel it is my obligation, as a citizen of the PPC world, to provide you with my own dissection of this product and its limitations.
They’re still identifying what data to use and where it’s beneficial to invest more time and development. If I carry Star Wars apparel in my shop and yet can’t pull any numbers for the trends or search volume for it, I am stumped. Although I appreciate the option to view these specific windows of time, I immediately felt limited to the details of Google’s timeframes, not my own.
This means the areas with the highest populations are inherently going to show more concentrated interest than less populated regions.
As a heavily invested PPC manager, I see these numbers and estimates as fuzzy nods to traffic that, on a relative scale, may impact my sales. In fact, I have a perfect idea for the Google minds behind this product: a hybrid of the existing Google Trends tool with the Shopping Insights functionality and detail.
It, too, operates off of a percentage-of-total traffic model, where the point of greatest search is valued at 100 and all other searches are proportionate to that peak. Although the Google Trends product allows you to see search details for specific areas, I’ve found that this tool quite frequently returns an “insufficient data” result. There was a low but steady stream of interest in 2014, and then a sudden rise this past spring. In the Google Trends estimates (below) we see that the geographic targets result in an “insufficient data” notice when it comes to zooming in on local traffic. The Google Trends results offer a much greater variety of search estimates, meaning the data behind the geo-detail may be sacrificed.
Google AdWords Google offered the following screen shot of the upgrade tool: While the new tool will be able to upgrade most campaigns, Google notes users still need to check their campaign budgets, settings and bids. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. The tool lets users see product search trends over time in heatmaps, but it also goes beyond what is offered in Google Trends, allowing marketers to drill down to device level and the cities that can be targeted in AdWords. At the city level, though, the data show that Star Wars costumes were nearly three times more popular than Minion costumes in Berkeley, California, whereas in Madison, Wisconsin, Minion costumes were three times more popular than Star Wars costumes. Google says data will be updated monthly, and it plans to continue adding products to the tool.


With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
Facilitating radio controlled, two-way wireless transmission up to 98.4 feet, among up to five groups or fifteen individual Speedlites, the ST-E3-RT represents the next generation in wireless flash systems.
Communicating on 2.4 GHz frequencies, the Speedlite Transmitter ST-E3-RT does not have the same directional limitations of traditional wireless optical transmitters. Each group can be set to a different flash mode, enabling multiple configurations for creative photography. Auto external flash metering is even possible when the Speedlite Transmitter ST-E3-RT is mounted to the EOS-1D X or the EOS 5D Mark III.
This new LCD displays Flash status, flash settings and wireless configuration with more detailed information in comparison to previous systems.
Custom functions include: auto power off, modeling flash controls, sound, illumination and more. A newly updated hot shoe contact ensures reliable communication between camera and transmitter. But to keep things from looking too bleak, I’ll also provide you (and the Googlers) with my own recommendations for improvement.
Although this doesn’t discredit all practical use, it certainly limits what the Google Shopping Insights are capable of.
Although this makes initial sense—who cares if it looks skewed, the number of shoppers is simply greater for these areas, right?
You can, however, share or send a link to a heatmap you’ve generated or a featured story. With operational controls similar to the new Speedlite 600EX-RT, including diverse flash metering options, and a number of flash modes, the Speedlite Transmitter ST-E3-RT makes complex lighting setups simple. Where other wireless signals can be interrupted by physical obstacles, radio controlled systems excel. For example, with the Speedlite Transmitter ST-E3-RT, some flashes can be directed to operate according to the cameras meter reading, others can be set manually; groups can be set to overexposure or underexpose, and much, much more. With its new screen combined with backlit operation buttons and even an internal sound emitter, the Speedlite Transmitter ST-E3-RT is as easy to operate in the dark as in daylight.
Personal functions include display contrast and LCD panel illumination color for both master and slave flashes.
Dust and water resistance is excellent as well: all moving parts and areas surrounding the transmitters display and buttons are sealed for uninterrupted performance in harsh conditions. In this case, I can see the direction Google is pointing me for where I might set my geo targets or increased bids. The fact that this entire tool is based on a relative scale with “100” being the greatest volume leaves us with uncertainty. With Google Trends, I can include not just the recommended term “Birkenstock sandals” but also any other search term I’d like to target. For accounts using AdWords labels or groupings in their product targeting or inventory filters, data feeds must be updated with custom labels before using the upgrade tool, unless, Google says, users are happy to use another attribute to subdivide your inventory in Adwords directly. At the macro view, it will seem as though much of the country isn’t searching at all due to population concentrations. With a compact design and highly reliable construction, combined with a clearly laid-out information panel and buttons with back lighting and more, the Speedlite Transmitter ST-E3-RT is an indispensible tool for advanced, professional flash photography. Fifteen transmission channels are available, selectable manually or automatically, and radio transmission IDs can be set to prevent misfiring in the event of signal interference on the same channel. With up to fifteen flashes under the control of one transmitter, wirelessly, complex lighting setups normally reserved for the studio are a breeze.
A new dust and water resistant adapter for the mounting foot creates a dust and water resistant seal between camera and flash.
Sure, compared to NYC, Atlanta may have low volume, but if I don’t have stores in New York, this level of data suddenly becomes useless. With the extended, more reliable range afforded by radio transmission, ambitious photography is made easier.



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Comments to «Shopping tool google chrome»

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