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I remember when I was 8 years old, my cousin Pao would down bottles of this stuff, apart from our regular addiction to the original Magnolia Chocolait in sturdy glass bottles. Yakult is NOT yogurt but rather a fermented dairy drink that contains probiotic cultures rather than yogurt cultures. I am very conscious about my sugar intake (as well as salt intake), I automatically check how many grams a specific food or drink contains before I consume it. And btw, I don't drink cola or any kind of soda, just juices, certain kinds of milk, plus Yakult.
You could say I grew up pretty straight, and am a purist a heart with water being my number 1 drink of choice.
So anyway, this blog post is mainly how much I am loving Yakult even more now (I love dem Yakult sales ladies as well). Manila, PhilippinesSkincare junkie, avid traveller, flashpacker, good food lover, occasional bargainista. I have since forgotten about Yakult, and my craving for this healthy probiotic drink was awakened when I developed an insatiable taste for frozen yogurt -- White Hat, Red Mango, Yoh-gurt Froz specifically.
The main difference between yogurt and probiotic cultures is that probiotics must have scientifically proven health benefits while yogurts do not. For instance, I regularly drink Fit & Right as well, and I choose the Four Seasons variant (which has 22g sugar), as opposed to Watermelon, PineOrange and Pineapple which have 25-27g of sugar!
I learned to drink Iced Tea when I was already in high school, and even during that time it tasted weird for me, until I discovered houseblend Iced Teas from Gourmet's and Cravings. Another point of distinction is the type of cultures; probiotics are typically various species and strains of lactobacilli or bifidobacteria, while yogurt starter cultures are specifically Lactobacillus bulgaricus and Streptococcus thermophilus, according to the National Yogurt Association.
The lowest has got to be Blueberry-Grape with only 18g, but I don't like grapes per se, so Four Seasons it is.
The miracle drink is believed to regulate everything from constipation to diarrhea, along with protecting against infections. But as the probiotic and prebiotic industry continues to grow, in both Thailand and worldwide, health regulators are clamping down on the claims and benefits touted by probiotic manufacturers.
Turns out the world of friendly bacteria is a bit murkier than you’d think.Lactobacillus what?There are hundreds of different species of bacteria that live in our gut, synthesizing vitamins, managing your metabolism and floating around with their other bacteria buddies.

Minoru Shirota discovered a strain of good bacteria that would be able to survive the fatally acidic conditions of the stomach – something not many strains are capable of. The company then spread throughout the Asian region in the 1970s, and entered Europe in the early ‘90s.Today, Yakult is sold in 32 countries and continuing to expand.
The good bacteria swimming around in each bottle – and their supposed health benefits – aren’t the only reason for the company’s success.
Meet the “Yakult Lady.”The “face” of YakultThe Yakult Lady whizzes around Bangkok with a cooler on the back of her scooter, distributing packages of Yakult.
If you’re new to the probiotic scene, she’ll explain what it does for your intestinal track. If this isn’t your first probiotic rodeo, she’ll give you a pack of the bottles, a bill and a smile.The Yakult Lady has been hawking the probiotic like this since the product first appeared in Thailand nearly 40 years ago. Each morning, the ladies arrive at Yakult distribution centers and stock up their insulated coolers with 20-30 kilograms of the stuff. The women make stops around their communities, making both pre-ordered deliveries and selling on the spot.This unique delivery system is a constant in every country where Yakult is sold.
The system is based on the company’s idea of entrenching the product and winning acceptance at a local level. Around the world, there are almost 41,000 Yakult Ladies making their rounds.The growing market of good gut bacteria But one look at the dairy section of a 7-Eleven will have you scratching your head.
Meiji, Betagen and Foremost are all manufacturing probiotic drinks, and they’re not shying away from using packaging that all-too-closely resembles the hourglass bottles of Yakult. Dannon has even employed its own “Activia Ladies,” who ride around on motorbikes delivering the probiotic yogurt drink.Yakult’s popularity and acceptance catalyzed the market for probiotics in Asia. Probiotic drinks and yogurts are largely marketed towards women in not just Thailand, but worldwide. Generally, the woman is responsible for buying decisions when it comes to food and beverages in the house.
So when it comes to hyping the health benefits of probiotics, women tend to be the ones listening – and buying.Today, probiotics are a multimillion dollar industry in Asia.
Industry analyst Frost and Sullivan reported that Asia Pacific’s probiotic culture market was worth USD$310 million in 2011.

And it’s expanding not just in Asia, but internationally, a trend that analysts say is a result of the rising level of health consciousness, or rather, a new appreciation for one’s intestinal track.“Give your bowels a break!”The problem is, there’s little definitive research validating much of the benefits claimed by many probiotic manufacturers. Outside of Asia, health regulators are stricter on the claims companies can use in their marketing. In Europe, Dannon was forced to withdraw claims that its Actimel fermented drink could “boost the immune system” and that the product helped with irregularity.
Yakult’s advertisements claiming that the drink “wards off respiratory infections,” were also rejected.
More often than not, the claims aren’t based on scientific studies but customer feedback and focus groups. Only recently have reputable academic institutions begun conducting sound scientific research on the benefits of probiotics.Because of the growing probiotic market and discrepancies in probiotics marketing, the Thai Food and Drug Administration plans to take a closer look at probiotic labeling. They recently established guidelines to evaluate and regulate claims by probiotic and prebiotic manufacturers – including what it means to be a “beneficial” probiotic.For a probiotic to be successful, the bacteria must be able to colonize in the gut, attach itself to stool and adhere to the stomach lining.
Clinical studies show that probiotics can help with diarrhea, irritable bowel syndrome and constipation.
Other studies based on consumer research show probable treatment for everything from rheumatoid arthritis and lactose intolerance, to inflammatory bowel diseases like Crohn’s disease.The benefits of probiotics, then, are likely subjective.
The best way to decide whether or not a probiotic is right for you might be to give it a try yourself.
Most probiotics claim to have the status of “generally regarded as safe” (GRAS), so while we’re no doctor, it wouldn’t hurt to try. Take a shot of Yakult a day, and introduce a couple (or 6.5 million) good bacteria to your gut.

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