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The global embrace of healthy foods and Functional Ingredients is driving the nutrition industry. We have all been in this situation: we are deep in a discussion with a friend, family member, co-worker, etc, and a ghastly smell wafts from their mouth. In general, all bad breath is caused by an accumulation of bacteria in the mouth that is not properly removed. The most obvious type of bad breath is the type that is completely situational, and that is whenever we eat something with a strong taste.
Luckily, a quick rinse with mouthwash or a teeth brushing can eliminate these odors fairly quickly after the fact. Nearly everyone has it, especially if you can be hasty in your nightly dental routine or forget to brush entirely. For about 15-20 minutes, swish around a tablespoon of organic pressed coconut oil and do not swallow it!
Lastly, the peskiest form of bad breath is known as Halitosis; a chronic condition that is persistent despite brushing and flossing.
Overall, remember to visit your dentist twice a year, and to brush twice daily – because breath mints won’t always cut it!
51 million school hours and 164 work hours per year are lost because of dental related illness.
It is incredibly rare, but a baby can actually be born with teeth already broken through the surface of their gums. Wisdom teeth are so named because they come in when one is “older and wiser.” 35% of people are born without them! When you choose to just brush and not floss, that means you are only cleaning two thirds of your tooth surface.
You produce enough saliva in your lifetime to fill 2 swimming pools – up to 25,000 quarts!
Fluoride is a mineral commonly used to strengthen teeth and to prevent cavities from forming. To know whether a child is ready to use mouthwash without swallowing, there is a simple test: using a cup of water by the sink, ask the child to swish it around in their mouth and to spit it out. For adults and kids alike, mouthwash is designed to boost the effects of brushing twice daily, and flossing once daily.
As much as we love our patients at the Kidds Place, visiting the dentist for a filling can be uncomfortable!
While we are all taught to moderate certain foods, did you know there are foods that actually help strengthen your enamel?
Dentists recommend brushing for two minutes, twice daily – once in the morning and once at night. Flossing and rinsing with mouthwash every day can seem like a lot, but try to develop the habit of flossing with the morning brushing, and rinsing with the evening brushing. Finally, make sure that the base you have picked fills up the blender enough to just barely cover the top of the fruit before blending.
If a sushi mat is not something you have at have at home, you can try a variation of Fruishi that looks like sashimi. You will need: a popsicle mold, popsicle sticks (optional), 2 kiwis, 1 cup of chopped watermelon, 1 cup of chopped mango, 1 cup of blueberries, 1 cup of chopped strawberries, and 1 cup raspberries.
Next, take only 1 cup of pureed fruit and fill the bottoms of a popsicle mold in equal portions. While some symptoms of teething are very common, such as slight temperature, crankiness, biting, loss of appetite, and drooling, some babies can even develope a facial rash, begin to nightwalk (as teething can cause restlessness), rub their ears, and appear to have bruising under the gums.
Teething rings, gum rubbing, or any kind of chewing is called counter-pressure, and can help gently break down gums so the tooth can break through. Infant Tylenol or Acetaminophen can be effective when extreme discomfort occurs, but do not use before consulting your pediatrician. Make sure your child does not fall asleep with a bottle or sippy cup full of juice or milk as it can also be damaging if it sits in their mouth for hours at a time (plaque buildup which can lead to cavities). Be sure take your child to their first dental exam by age 1 (we recommend the Kidd’s Place!) Twice yearly teeth cleanings are highly recommended by all dentists for children and adults alike.
Whether you prefer this modern way of dental hygiene or a more traditional, inexpensive method, our teeth still take their toll on these devices and wear them out. Because the bristles of our toothbrush wear out so quickly, the American Dental Association recommends rinsing your toothbrush under the fawcett between brushings to wash away saliva and toothpaste residue, and to store it upright so the bristles can air dry. It can be a difficult task to keep track of how long it has been since each toothbrush in the house has been replaced, especially if you have more than one kid!
While brushing and flossing alone reduces the amount of bacteria in your mouth, did you know that over 50% of oral bacteria sit on your tongue? The mouth is one of the main gateways for pathogens into your body and is also the beginning of your digestive tract. When this coating isn’t removed, not only can we reabsorb the bacteria and toxins, but it often results in bad breath, increased risk for cavities and gum disease. Dental research has long concluded that scrapers are far more effective at removing bacteria and toxins than a toothbrush. Scraping is best done daily before brushing and flossing in the morning hours, say, after breakfast before you brush and floss for the day. Whether you are doing this yourself or you are doing so for your child, with a scraper in both hands, hold out your tongue or ask you child to and gently press the scraper on the tongue and pull lightly in a downward motion, but enough to pull the coating off.
If you are using a built-in toothbrush scraper, a spoon, or butter knife edge, you may need to repeat several times to cover the surface of the tongue. Many young toddlers and babies become interested in the fun gadgets tucked away in the kitchen cabinets, rather quickly. While it may cost you more time in the kitchen, cooking skills are a vital part of life and children definitely need to learn the basics about how to prepare food and meals for themselves and eventually their own families someday! Whether you are a stay at home parent, working parent, or have school age children, every kid needs a lunch, plain and simple.
Toast is one of the most simple things to “make” and it can be dressed in so many ways for any kind of meal.
This could sound a bit scary, but there are several safer options you can give older children to use, such as crinkle cutters, to chop veggies into a neat shape they may eat! When you are in the middle of putting a soup, salad, or cookie batter together, recruiting one of your kids for stirring duty while you continue on another dish or collect ingredients could be a great option for you both! Perhaps one of the greatest ways to get your kids involved in the kitchen is planning meals together.
The human body has an incredible defense system that works systematically to keep foreign invaders and nasty illnesses at bay.
We were all born with the basic, physiological need for sleep, and for a great reason, without it, our bodies will shut down.
Larger suppliers focus on quality, while smaller outfits carve out niches in trendy ingredients.
Foods like garlic, onions, coffee, and certain spice-laden meals can seemingly cling to every inch of our mouths after eating them. It is said to “catch” bacteria and toxins in a disposable trap more effectively than an alcohol based mouthwash. If you believe you may have halitosis, consult your dentist and they will be able to locate certain stages of decay or gum disease. It goes to show that brushing 2 minutes in the morning and 2 minutes at night can save a lot more time and money down the road! This is why it is said that flossing regularly can extend your life expectancy up to six years! If our mouths were completely dry, we would not be able to distinguish the taste of anything.
It removes excess bacteria, strengthens enamel, whitens teeth, and provides instant fresh breath.
That being said, age 6 is just about the time adult teeth are starting to come in and certain baby teeth are beginning to loosen.
If they are able to do this without swallowing, then they will most likely be able to do it with mouthwash. Mouthwash is an excellent tool because it can reach places that plaque can build up that is perhaps difficult to reach with floss or a toothbrush alone. Talk to your child’s dentist whether a fluoride mouthwash is something that should be introduced to his or her oral hygiene regimen.
Luckily there are more specific ways to keep your teeth healthy and clean besides the obvious. Plaque is a sticky substance that forms on teeth when sugar from food has been solidified over a period of time by the bacteria in our mouths. Any foods rich in calcium – milk, cheese, yogurt, can make the enamel stronger and therefore develop a thicker shield against cavities.
If your child likes to be speedy and brushes too quickly, practice setting a timer for 2 minutes to ensure they reach every area of their mouth. Floss can reach the pesky plaque that a toothbrush can not – in fact, did you know brushing only cleans two-thirds of our teeth?
That means that kids will be spending a lot more time eating at home or out on vacation with family. Use berries and chop fruit into bite-sized pieces and stick onto a wooden or plastic kabob. For eyes, use miniature chocolate chips and attach with very small amounts of vanilla frosting. Once the last layer is added and solid, remove from the freezer and dip the bottom of the mold in warm water for an easier release of the popsicle.
Pediatricians have stated that infants typically feel their very first tooth emerge anywhere between 4-8 months, the average being around 7 months. According to the magazine What To Expect, these are nothing to be worried about, and can be a sure sign that a little one is going to get their first tooth soon.
As a parent, it is encouraged to massage the place on your baby where the teeth are coming in and to use foods like popsicles or frozen fruits during this time – not only does it help the child to chew more, but the cold temperature can relieve those areas of sensitivity. While there are benefits to both, the brushes themselves can wear out and accumulate bacteria. Children may need to replace theirs more frequently because they tend to apply more pressure when brushing.
If you’re a parent that is extra cautious of bacteria, soak it in rubbing alcohol when not in use, then rinse with water thoroughly.
But remember that your child will receive a new brush with each dentist visit, and these visits occur (at the very least) every 6 months for cleaning. This bacteria is often responsible for bad breath and can also contribute to tooth decay, so properly removing it can greatly reduce the occurrence and keep breath fresh, for much longer. Your tongue is actually the first organ of digestion, aiding food down the esophagus as you swallow. This coating also Keeping your mouth and tongue clean is not only important to your oral health, but also that of your digestive and immune health.
Tongue scrapers are uniquely shaped to fit in the back of the mouth, where the coating generally accumulates the thickest.
Using a toothbrush to scrub the tongue not only takes far more time and work to accomplish, but is also quite prone to cause gagging, which no one is too fond of, and can be difficult to clean out of the bristles. You might have caught your own little one rummaging through your freshly washed and stacked pots and pans. Studies have shown that children who help with cooking and food preparations are far more likely to eat healthier, which in turn could mean healthier, happier smiles too. If you have a rice cooker or even just a pot, have your kids, measure, rinse, pour and cover things like rice, quinoa, oatmeal, beans, and noodles. This can be one of the most enjoyable activities for kids to do and saves a lot of time trying to manually peel and chop garlic.
After all the fun is done, have kids help you collect dirty dishes, pots, leftovers, trash, and take care of it.
Your kids won’t forget it, neither will you, and the time spent together is time spent well. The immune system is this line of defense, but there are really several systems that play a role in your body’s immunity. The idea of boosting your immunity with this supplement or that drink mix seems enticing and makes a great marketing tool, however, we need to understand that the immune system is a bit more complex, as it isn’t a single function, but rather exactly as it is named: a system. It is common knowledge that a lack of sleep, especially on a regular basis, contributes to a box-full of health problems.Tests and studies have found that lack of sleep causes an inflammatory response which can then lead to an array of problems in itself.
Avoid breakfast cereals since they contain a lot of added sugar, not to mention the sugar content in milk combined.

Sweating is one way the body eliminates toxins from the body, of those we eat, drink, and breath.
In this, the second annual Functional Ingredients market overview, Todd Runestad surveys the status of every major ingredient and category The global raw materials-supply market has undergone significant changes in the decade since the heady North American supplements-market peak of 1998.
Most bacteria that breeds overnight when the mouth is closed for up to 8 hours, and overall oral bacteria in general, can be found on the tongue. Smiling relieves stress because it releases endorphins in your brain, which in turn can boost your immune system and prevent sickness! Mouthwash is the step in a dental oral hygiene regimen that can provide extra protection beyond brushing and flossing. However, it is not recommended that a child uses fluoride toothpaste regularly until after age 2 (except for a small smear on their toothbrush), and mouthwash until after age 6. It can cause the outer texture of the tooth to become bumpy, or white or brown spots to appear on the teeth. When introducing a child to mouthwash for the first time, it is most important that they have the self-control and awareness to not swallow it automatically as they would a beverage. With a stopwatch in hand, say “Go!” and time your child for exactly a minute as they swish and rinse. We have all heard it before: brush twice daily, floss, go to the dentist, and do not eat too much sugar. Remember also that if kids cannot yet tie their shoes, studies show that they have not yet developed the coordination or strength to brush their teeth on their own.
A lot of times this season can get us off our regular schedules and sometimes even our crucial daily habits! Warmer weather makes seasonal fruit (pineapple, watermelon, mango, etc) more readily available and ripe to consumers, allowing you and your family to expand your options. For whole fruits, such as mangoes, pineapples, bananas, etc, make sure you peel the skin and chop them up before freezing!
Then, mix 1 ? cup coconut milk, and add ? cup sugar (this is the only added sugar in the recipe, and you may use less if desired). This can be fun for kids because they can create patterns of fruit and add however much they want of each fruit onto the skewer.
For easy placement, simply dip the flat edge of the chocolate chip into the frosting before sticking it to the end grape. After that, most children won’t lose their baby teeth for quite a few years, which means they need to be cared for to last. Manual brushing enables full control from the amount of pressure and movements applied to teeth, which perhaps an electric toothbrush cannot allow because of its rapid and mechanical vibrations.
A toothbrush can become a breeding grounds for harmful bacteria if it is not properly stored. Kids may grow attached to their toothbrush (especially if it has their favorite Disney character on it!) but once the bristles start to bend outwards, dentists say the toothbrush is no longer effective, and should be thrown away.
That means you only have to replace it once again, somewhere along the midpoint, between each visit. Caring for your tongue is just as important as the teeth and gums, so don’t leave it behind! This coating is an accumulation of mostly bacteria and toxins from the body’s cleansing and detoxifying process. A child’s curiosity is an opportune time to teach them about the world around them, how things work, and how they can play a part in it. Here, we would like to give you 10 suggestions for kitchen duties and food items your kids can easily help with, which will lay a great foundation to build upon as they grow and are able to handle more difficult preparations in the kitchen. Have them help you measure out your ingredients such as flour, butter, salt, sugar, chocolate chips, etc. From Kindergarten on, most kids are capable of making their lunches, maybe with a little guidance and supervision at first. Supermarkets often have produce wash in the produce section but you can also make your own with equal parts vinegar to water or use Castile soap. Sit down with a pen and paper to write out some meals and a corresponding shopping list together.
Young kids can easily load the lower dishwasher rack (with some help perhaps) and older kids can grab a stool or chair and help out with the dirty work in the sink, wipe counters, put away food and leftovers, sweep, mop, etc. In teaching your children about food and cooking preparations, you are creating a positive, healthy perspective in them toward food and home duties as well as preparing more than just a meal; you prepare them for their own future and leave them with great memories, messes and all. Like just about everything, the immune system isn’t perfect and it can fail, and often does for some.
Also, it has been found that adequate sleep is critical to training the immune system’s response following vaccinations. Sugar can reduce your immunity up to 40% for about 7-8 hours following a moderate consumption.
Though a natural, digestible and useable sugar, fruit is still sugar so try to limit your daily amount.
Exercise is vital for so many reasons, but especially in immune function since movement promotes the circulation of lymph, also part of the immune system. Since then, while supplements from vitamin E to St John's wort have declined sharply in sales, functional bioactive ingredients have found new homes in foods and beverage delivery systems, and newer ingredients such as probiotics and omega-3 fish oils have picked up much of the slack. For the individual in question it can be a truly embarrassing condition, and even create a fear of speaking aloud if there are no breath mints or chewing gum on hand.
While fluorosis only causes issues in appearance and can be easily prevented, it can be difficult to remove. This does not mean flossing or brushing should ever be neglected; mouthwash is meant as an additional cleaning agent and should not be used exclusively on its own for cleaning, especially since braces present such an opportunity for bacteria and plaque to flourish.
If the plaque sticking to the surface of the enamel is not brushed away, it begins to eat away at it. This is because all carbs are eventually broken down into simple sugars, such as glucose and fructose. What is more, drinking water ultimately produces more saliva, which can wash away bacteria in the mouth between brushing. It can also bring about more opportunities to indulge in tasty summertime favorites that can cool us off, but contain a LOT of sugar- ice cream, slushies, popsicles, etc! Once an infant’s first teeth have emerged, begin gently brushing and flossing their teeth at least once a day until they are old enough to brush on their own. Since up to half of oral bacteria can sit on your tongue, if you’re only brushing teeth and gums, you are leaving behind quite a bit of bacteria in your mouth as well as swallowing some of it, sending it back into your body.
During sleep, the body works to eliminate toxins and waste in your system, some of which deposit on the surface of your tongue. It is designed for ease of use and to clean more thoroughly than scrubbing with a toothbrush. There are many health conditions that can weaken immunity, along with poor health and lifestyle habits.
The immune system is made up of a network of cells, tissues, and organs that all need to be in good health in order to contribute their role in keeping you healthy and thriving. Have you ever noticed that one of the symptoms of illness, with just about every kind you can get, is sleepiness?
If you get a sweet tooth, opt for naturally sweetened foods and try some of your own recipes at home and use less sugar than the measured amount. In fact, most people that use tobacco products daily have bad breath, and if they do not have oral health issues now, chances are they will later in life! When this occurs, acids begin to penetrate and diminish the tooth itself, causing the dark or black spot where decay has occurred. The solution is simply ensuring that plaque formed from these types of food is properly removed, so no permanent damage can be done to teeth.
This will help condition them to establish good dental hygiene habits – a daily practice that will last a lifetime.
Many modern toothbrushes are designed with raised rubber or plastic scrapers on the backside of the bristle head as well.
Yes, and as a matter of fact, play in the kitchen is a perfect time to introduce your child to the valuable, and rather necessary art of food preparation and cooking. Pressing lemon or orange juice is also a great way for them to enjoy some fresh squeezed juice or use for recipes. Show your kids where to adjust the time the toast broils and tell them to try their best not to jump when the toast pops up! Another valued skill is teaching kids how to pick out delicious, ripe produce, spot sales, and shop to budget.
In this article, we hope to help you understand that immunity “boosting” is really a lifestyle and that some of these tips can help you make wise choices for your family healthy and wellness this season. This is because our immune system is informing the brain to sleep more in order to strengthen itself to fend off the infection. Sugar seems to be squeezed into a large amount of our food products, so be careful about what you eat and start incorporating more fruits, but even more vegetables and proteins into your family diet. There are many great options for reducing sugar consumption and making healthier choices without opting for “no sugar” processed options which contain artificial sweeteners. Get your kids going by taking them to the park while the weather is tolerable, or take them to some indoor parks or gyms so they can move around with you. Saliva glands in our mouths are used to wash away bacteria and continually replenish the mouth. This is excellent practice that engages parents and kids and allows them to adjust to the sensation of swishing. But there’s more steps you can take towards cavity prevention for a lifelong healthy smile. To round it off, mouthwash kills excess bacteria all over the mouth, not just teeth, but gums, tongue, cheeks and roof of mouth where germs can also spread. Whether your child is just 1, 5 or 10 years old, there is likely something with the kitchen preparations they can participate in.
If your child isn’t quite ready to rummage the fridge on their own, line up the items they need, in the fridge and on the counter, and use pictures with words as their list for things to make for lunch.
Young kids can help collect things like canned goods (watch for stray items!) while older kids can help you find the right aisel and cross items off your list. One of the best ways to incorporate more vegetables would be in soups, perfect for this time of year. At the same time, US functional-foods sales are growing at 10.2 per cent in a market valued at $31 billion, according to Nutrition Business Journal (NBJ). Yet when proper oral hygiene is neglected, bacteria can flourish and the mouth can produce a nasty odor. It is not recommended to use fluoride toothpaste until age 2 because too much of it can lead to brown and white spots appearing on teeth. Luckily, with our shorter hours of daylight and fewer activities due to weather, this can more easily be done! Make a big pot of soup with bone broth, garlic, seasonings, beans, rice, noodles, different meats… you get the idea!
In that year, these compounds will serve a projected $197 billion global market for nutritional preparations and natural medicines. And the cornerstone of the industry is scientific research to validate nutrients' efficacy on the range of health conditions. The price manufacturers must pay to quell the media epithet of being an 'unregulated industry' is estimated by the FDA to be between $62,000 and $99,000 per manufacturer in the first year alone. Nutrients have not been touched by scandal, yet, but the fear is leading the nutrition industry to ratchet up its due diligence of suppliers and, no doubt, has executives crossing their fingers a bit more tightly these days.
And rising energy costs are eating into profits, though by and large have not had an effect on consumer prices — suppliers and manufacturers say they are, so far, eating the costs.
US multivitamin sales continued their upward trajectory — every year registers a modest uptick — and sales were valued at $4.3 billion in 2006. On the minerals side, after being touted as the next big thing for the past few years, magnesium has finally arrived with growth rates up 18.8 per cent. Vitamin E: As ever, the mainstream media plays a significant role in either blessing or blaming nutrients — a fickle and confounding variable.
The fall-off in vitamin E fortunes — at $395 million in 2006 sales, about half its 1999 high of $850 million — is owed in particular to the power of the media. Many in the industry cry 'foul' — not to mention 'Big Pharma conspiracy!' — when the media distorts study results. However, when researchers looked at the subgroup of 68 per cent of subjects who actually abided by the study regimen and took the supplements, findings in the 2007 study showed up to 26 per cent decrease in cardiovascular deaths and heart attacks. These hardly nonsignificant details were routinely buried in the official press releases (was it influenced by the fact the study took place at Brigham and Women's Hospital in Boston, which enjoys a cozy relationship with pharmaceutical interests?) and never adequately followed up on by the media.

It is notable that industry trade groups had little or nothing to say to rebut the clearly skewed conclusions by researchers. A June 2007 study funded by the National Institutes of Health found perhaps the greatest cancer breakthrough ever. The four-year, randomised study followed 1,179 healthy postmenopausal women who took supplemental calcium and a quantity of vitamin D3 (cholecalciferol) nearly three times the RDA.
It showed a dramatic 60-77 per cent reduced risk of cancer compared to those who did not get the vitamin. The bubble certainly doesn't seem like it's in any danger of bursting for the essential fatty-acids market, with IRI reporting total mass-market retail sales of $79 million for the 52 weeks ending in June, a 26.5 per cent leap from the year before. Grain-based foods such as bars, breads and cereals account for the majority of the functional-foods market at 86 per cent. Eggs and dairy were the other major categories, with the latter expected to grow from its current four per cent share. The company saw its food and beverage segment grow more than 200 per cent last year, and expects similar good times this year, Haakonsen said. Its supplements business is doing well, he says, but Denomega is focusing on functional foods. Competition, added capacity and the rising cost of raw materials have put pressure on suppliers' margins, NBJ reported.
Haakonsen says there's plenty of room for the ingredients giant and others in the omega-3s arena. Martek Biosciences, based in Maryland, is pushing into the world's potentially biggest market — China. The company announced in August it received the green light for its algae-based omega-3 product, life's DHA, to be used in major food products in China.
Datamonitor's tracking of a tripling in the number of flax-product introductions into the global market between 2003 and 2006 supports this interest. Further, according to Productscan Online, 1,241 foods, beverages, pet foods and cosmeceuticals enriched with omega-3s were launched in 2006 worldwide, up from 1,065 in 2005. These new products cover the range from yoghurts, margarines, beverages, cheese, chocolate, pasta, prepared foods and even popcorn. Pizzey's Milling holds several patents for ensuring high-stability milled flaxseed products under the MeadowPure process. The company has recently introduced MeadowPure Omega 3 Ultra, a granulated, free-flowing powder of milled flax in combination with either 2.2 per cent or eight per cent fish oil.
Processing technology makes these higher in ALA and lignans, as well as soluble and insoluble fibres, compared to regular milled flax. The US market for probiotic-infused yoghurt drinks alone is pegged at $9.7 billion in 2005, and expected to hit $15 billion in 2010, according to Dairy Management Inc (DMI), the US dairy industry advocacy group.
Launched in US markets in January 2006, its first year surpassed $100 million in retail grocery sales in the US.
It's called one of the most successful new-product food launches ever with numbers to make an executive in any industry salivate. The company has seen sales growth of probiotics in excess of 30 per cent every year since 2000. The main reason is that supplements manufacturers continue to increase the dosage quantity — pills with five billion colony-forming units (CFUs) represented the high end a few years back whereas today that would be the low end.
And that will not necessarily mean another yoghurt launch (though Yoplait yoghurt, no doubt seeing Dannon's success, has recently launched a probiotic-fortified YoPlus line).
They're showing up in cheese, cottage cheese, not only fluid milk but smoothies — they're catching on in a big way." Prebiotics and fibres Closely related to probiotics — and also enjoying dual roles as a fibre source — are prebiotics. These carbohydrates act as food sources for probiotics, which lead to greater growth and activity of select endogenous bacteria and their attendant health benefits. Manufacturers are seeing increasing success integrating them into foods because consumers are responding to the recent government pronouncement to increase fibre intake.
Frost & Sullivan put the fibre ingredients market at $200 million in the US alone and set to double by 2011.
That's the way it needs to be." — Gary Trimble, national sales coordinator, EnzyMedica Another ingredient with resurrected fortunes as a new fibre source includes Danisco's branded Litesse, a polydextrose prebiotic fibre approved for the food market in the US in 1981. The pectin could be used in low-pH protein beverages to stabilise the protein and other beverages to add mouthfeel, along with fibre, and also in combination with Litesse for a marketable fibre content claim, Brooks says. Belgium-based Orafti has introduced Beneo LGI, a virtually sugar-free inulin for healthier food formulation. We decided to do this by building a second plant, in Chile, with roughly the same capacity as the one in Belgium." Orafti benefited from having its ingredient used in a European Union-funded SYNCAN trial, which showed positive effects of synbiotics on cancer.
Its Beneo Synergy1 prebiotic ingredient will be used in another EU-funded initiative, this to assess the effects of prebiotic infant formulas supplemented with inulin on the development of the neonatal immune system and the incidence of allergies in infants.
And NutraCea has taken the rice bran that is usually thrown away when rice is processed and developed a stabilised rice bran, including its RiSolubles line, a gluten-free, nutrient-dense, all-natural soluble fraction of rice bran high in prebiotic fibre. Productscan analysis shows that the increase in pomegranate-based products, for instance, has grown nearly 400 per cent in new products launched containing the ingredient in the last two years, compared to the previous six. Supplements are performing well, too, with ingredients suppliers such as California-based Cyvex Nutrition reporting a healthy trade in fruit ingredients including pomegranate, cranberry and red grapes.
Blueberry sales in the UK have more than doubled in the past two years, to $190 million in May 2007 alone, according to market analyst AC Nielsen. And Ocean Spray ITG, the world's leading cranberry co-operative, announced in August 2007 a $27 million second expansion phase to add a further 100,000 square feet to the company's sweetened, dried cranberry production plant in Wisconsin.
This move comes in response to spiraling global demand for products containing sweetened, dried cranberries, the company says.
In March 2004, the door opened wide when approval was granted for other food categories such as milk-type, yoghurt-type, and cheese-type products, as well as soy milk and dressings. The US market stalled even in the face of European success, and most observers agree it was the delivery system that did in American hopes — after all, Americans had long been conditioned to understand that margarine-type products were not good for their hearts, so the message that one brand was actually good for lowering cholesterol was a hard sell indeed. Approval has since been granted to milk, bread, bars, rice drinks, cheese, brownies and more.
The Canadian supplier announced phytosterol revenues of $4 million for the six months ended June 30, 2007, compared to $2.1 million for the six months ended the previous year, an increase of 90 per cent. But sterols occupy a comfortable middle ground as they are probably the most widely researched nutraceutical ingredient for cholesterol, they can be integrated into foods, and they do not suffer from egregious side effects as with pharmaceuticals. While consumers continue to purchase glucosamine and chondroitin products in healthy numbers, Kolb, president at glucosamine and chondroitin specialists TSI Health Sciences, believes the market could be in for a rude shock if quality issues cannot be resolved in the near future. Vancouver-based Bergstrom Nutrition, formerly Cardinal Nutrition, specialises in another joint-health ingredient, MSM, and is restructuring to accommodate expected expansion in the MSM market and has deals with companies like Gee Lawson in the UK to distribute its product in Europe. Sucralose (Splenda) and aspartame (Nutrasweet) will continue their reign as the dominant sweeteners, but the small market share held by stevia and agave nectar will register 'strong advances,' the Freedonia report says.
According to IRI market data, the US market share for Splenda is about 60 per cent (although only 12 per cent of the market in Europe and Asia), while Equal brand aspartame and Sweet'N Low brand saccharin have both fallen to about 15 per cent each.
The South American plant has been kept out of the US market except when dubbed a 'dietary supplement,' and Wisdom Natural Brands aggressively pushes its SweetLeaf stevia where it can. However, corporate giants Cargill and Coca-Cola have formed a partnership to get approval — a move that will surely change the nature of the alternative-sweetener market. They're all about beverage formulation, we have a depth of knowledge in ingredient formulation." The companies say they will introduce the stevia product, branded Rebiana for its Latin binomial, Stevia rebaudiana, in the 12 countries where stevia is currently approved as an additive, while working on getting approved in the major markets of the US and EU. In the meantime, Cargill will continue supplying its Eridex brand erythritol, one of the polyols derived from fermented corn. Newer types such as stevia and agave nectar will grow the fastest, hoping to appeal to consumers wary of high- intensity sweeteners." Finally, slow-carb entrants isomaltulose releases glucose far more slowly, while polydextrose has unique properties as a bulking agent (so it must be blended with high-intensity sweeteners) as well as a prebiotic fibre source. It is true GRAS approvals have been slow in coming and food and beverage solutions have not arrived as quickly as expected, but co-Q10 supplement sales remain buoyant even if product launches have slowed, especially in the US and Japanese markets.
Co-Q10, known for its heart health, energy-giving and other health benefits, remains one of the top-10 selling food supplements in the US and is valued at about $400 million per year.Things have certainly stabilised.
The typical charge that Chinese co-Q10 is low grade simply doesn't stand up anymore despite the premium Japanese material still attracts. Many ingredients suppliers now source from both Chinese and Japanese raw-materials suppliers. The likes of Kaneka, Nisshin and Mitsubishi have expanded their production facilities and this added supply has contributed to the decline in price. Compared to their peaks in the late '90s, SJW is one-sixth off, ginkgo one-third off, echinacea about 40 per cent off and down 18 per cent last year alone, according to NBJ. And with ephedra off the table, there is not a whole lot of money being made in the sector. Teavigo is unique with its scientific support and a full safety package for the branded ingredient." Saw palmetto sales have remained steady for a decade at $134 million in 2006, according to NBJ. However, a summer 2007 drought is leading to a "poor" crop and price increases of 20-30 per cent, according to Valensa International, a Florida supplier of the prostate-health herb.
Once a waste-stream product of cheese, whey has turned the tables — in 2006, nearly one billion pounds were produced in the US, according to DMI, representing annual growth of 7-10 per cent. It's great nutrition certainly, it functions well in food systems so formulators like to work with it, and it tastes good," says Alan Reed, senior vice president of manufacturing and ingredient marketing for DMI.
It's fun to be a part of." PeptoPro is DSM's water-soluble casein hydrolysate that has changed the rules of the game in the sports-drink category. Since Gatorade strode on the scene in the 1970s, sports drinks were predicated on electrolytes: sodium and potassium to replace salt lost in sweat, and sugar to keep blood-sugar levels from crashing.
Latter-day research has shown the beneficial effect protein can have on exercise recovery, and the category has been redefined.
DSM has helped launch more than 20 new commercial products in the past 12 months, with 10 more launches scheduled by the end of 2007, according to Reto M Rieder, national accounts manager for DSM. Core category ingredients such as creatine have not been making significant growth since the release of data showing carbohydrates can enhance uptake.
Projections for the next five years indicate that per capita consumption of soybeans will increase nearly 25 per cent, and that refined and functional soy proteins produced from the soybean crush will increase by 35 per cent, according to a Soyatech market report released earlier this year. There exists a good balance between sales of vitamin A in the palmitate, mainly food, and acetate, mainly supplement, with vitamin A derived from beta-carotene, pro-vitamin A, which mainly supports the beverage and nutritional bar markets," says DSM's Sitkowski. Optisharp, DSM's branded zeaxanthin carotenoid ingredient, is seeing "tremendous growth," he says. Lycopene, a $100 million-$125 million ingredient, is down nearly 28 per cent in mass-market channels, according to IRI. Lutein, on the other hand, is up nearly 10 per cent to between $125 million to $150 million. So the fact Barry Callebaut, with annual turnover of $3.7 billion, takes functional chocolate seriously should be spur enough for any chocolate maker, large or small, to take heed of the healthy chocolate revolution that began about 22 years ago when the first 'diet chocolate' hit the market. Almost two per cent of the global market is now sugar free and with an ever-increasing number of entrants the market is expected to boom in the next five years. For instance, research highlighting widespread consumer awareness of the antioxidant content of dark chocolate shows the success of such measures. A European survey found respondents believed chocolate could boost morale (53 per cent) and energy levels (48 per cent), but were less certain about effects on memory (15 per cent), and the heart and cardiovascular system (13 per cent). Hans Vriens, chief innovation officer at Barry Callebaut's Belgian establishment, notes 270 of these 600 constituents have health benefits. We are still finding out about a lot of them but there is little doubt the cocoa bean is a nutritional dynamo." Low-calorie sweetener options continue to proliferate with the likes of sorbitol, mannitol, lactitol, maltitol, isomalt, xylitol and erythritol all offering chocolate makers the opportunity to reduce sugar content with varying degrees of success in maintaining flavour profiles and physiological side effects. Other innovations include tooth-friendly chocolate, cocoa butter that leaves no fat deposits in the body, low-GI offerings that focus on increasing the feeling of satiety and carotenoids in chocolate drinks.
They're holding back in their production," says Ed Kennan, vice president of marketing for FutureBiotics, a dietary-supplements manufacturer based in New York.
BusinessWeek reported in March that the push for renewable fuels led to an outburst of ethanol plant construction, with 113 ethanol distilleries now in operation and an additional 78 in the works.
That has pushed up demand for corn to the point that last year ethanol accounted for about one fifth of the United States' corn supply. In addition, they are experiencing significant costs to improve their environmental, quality and safety performances. Moreover, all manufacturers are experiencing cost pressures relative to energy and raw-material increases." Kennan predicts it could take up to 18 months before prices drop.
He says vitamin B and other letter vitamins would probably also experience price hikes, as China is the biggest player in those markets as well.

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