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July 18, 2014 by Crystal Martin 2 Comments If you ♥ this post, please consider sharing it & leaving a comment below!
Probiotic supplements like ProbioSlim are a common supplement to aid in digestive health, after taking antibiotics and even to help with weight loss.
ProbioSlim contains a very resilient probiotic strain in a compound called LactoSpore® which helps ease digestive symptoms like diarrhea, constipation, gas and bloating while growing the good bacteria in your gut and reducing the bad bacteria that makes us feel crummy. If you’d like to try ProbioSlim yourself, they are offering a 14 day risk-free trial of ProbioSlim. A powerful pill in a not so big capsule, is a nice thing to have, along with the probiotics. We’re near the end of the fuzzy era. Near the end of questionable claims shrouded in colorful flavors, turning quickly into millions of dollars, sometimes hundreds of millions. According to Debbie Wildrick, beverage industry veteran and consultant, more and more often, consumers are starting to ask questions. Wildrick and others in the beverage industry believe that these consumer actions, increasing by the day, could bring a category such as probiotics, with its growing number of products and its still questionable but increasingly credible benefits, from the shadows of the natural channel to the radiance and potential of the other aisles. While the category hasn’t yet broken out, a substantial, diverse list of established brands touting probiotics as their primary feature have already hit the shelves. Lifeway Kefir, a yogurt-like smoothie, has been in business since 1986 and displays the word “probiotic” on the front of its flagship offering, Original Kefir. GoodBelly, a probiotic fruit drink, is another dairy-free option that features several flavors one might find with teas and lemonades, such as mango, lemon ginger and pomegranate blackberry. Also chipping into the probiotics category is kombucha, a developing category in its own right. Ron Lloyd, the CEO of Bucha Live, said that antioxidants from the tea serve their own purpose, however the active ingredients in kombucha are the probiotics — the real workhorse in the beverage that fights what he dubs “sour stomach.” He also called kombucha the original probiotic. Despite augmenting progress in the market for probiotic beverages, Jason Mitchell, the director of science for MetaBrand, holds a rather significant qualm. That’s because the nature of making a beverage is antibacterial and, thus, the idea of a probiotic beverage is almost counter-intuitive at this time, he said. Mitchell argues that the idea of a probiotic beverage, in its most effective format — altering pH and defeating other bacteria and pathogens — remains nearly a paradox.
Many people will tell you that probiotics are delicate, Mitchell said, but perhaps not as delicate as they may suggest. KeVita, for example, names four bacteria on its label: lactobacillus paracasei, lactobacillus plantarum, lactobacillus rhamnosus and a form of BC. Even with BC’s stability, he’s not entirely sure how much it helps the functions of the digestive system.
Finding a greater balance, a bacteria with greater efficacy in tablets, and, after some research and development, maybe even in beverages, has become Mitchell’s greatest task.
Instead, Murray has his sights on that typical mountain that sits before emerging categories — the educational process. Far removed from her sultry role in Trading Places, Jamie Lee Curtis has spent the past few years hawking Activia, a probiotic yogurt. She said that consumers are so accustomed to taking antibiotics that they don’t know much about probiotics. POM took a feature, antioxidants, combined it with a benefit, heart health, and created a widespread understanding. Even with the tight labeling language, Murray said that he’s pleased with his company’s growth. Yet despite the national footprint and the encouraging growth figures, Murray also doesn’t think that mainstream consumers have reached a high level understanding probiotics, even if this country may need the benefits of probiotics more than any other.
Similar to Wildrick, he also said that probiotics haven’t fully matured an identity on the shelf. He also believes that, alongside the credible word of medical practitioners, gastroenterology doctors and nursing assistants, marketing efforts, such as GoodBelly’s 12-day challenge, which has surveyed thousands of consumers and tallied an approximately 83 percent success rate, could go a long way in helping the mainstream to not just understand probiotics, but also to trust the benefits.
We strongly feel the emerging Probiotics category is one that must be backed with strong science and shelf-life tested efficacy in order for it to mature into the type of volume and broad consumer acceptance seen most recently with coconut waters. After having had the proper time to review the information and science provided to us by Kevita, and other brands that chose to share their own independent data with us since the article was published, we recognize the strong foundation of KeVita’s products in good science and are more encouraged now than before we were interviewed for the article on the efficacy of the products we have researched. While the Probiotic drink category grows in popularity, it will no doubt attract new brands that may not care to spend the time and effort to create the quality needed to provide true immune and digestive health benefits. BevNET Beverage School is an on-demand, video-based learning tool and online community designed for entrepreneurs and newcomers to the food and beverage industry.


Published 8x per year, BevNET Magazine is the leading industry magazine for analysis of trends, innovation, marketing, and product development.
The BevNET Podcast is a weekly podcast that explores current trends and news from the food and beverage industries. Not only do probiotics aid in digestion and balance the good bacteria in your gut, but when you combine them with green tea, they can actually help you lose weight, naturally.
Near the end of the days when Vitaminwater and Sobe sprinkle mystery vitamins and herbs and consumers drink them, satisfied, complacent, knowing that somehow they’re improving their well being. Whether it’s for their swelling waistline, their actual health or their Instagram account, that’s not for us to say.
As it so often goes with developing categories, a lack of widespread awareness could be the only aspect hindering the spread of probiotic beverages. Because of its firm footing in the industry, Lifeway has expanded its Kefir products into a wide array of probiotic lines, including Organic Kefir, Organic Whole Milk, Helios Kefir and Organic Green Kefir, to name a few.
Similar to a natural-channel version of industry darling Sparkling ICE, KeVita combines a sparkling beverage with, in many of its SKUs, fruit flavors commonly found in teas and lemonades. These exact SKUs, which served as perhaps the first mainstream attempt for probiotic beverages, have since been discontinued. Unlike other probiotic beverages, such as KeVita, GoodBelly uses just one strain of probiotics: lactobacillus plantarum.
GT’s Kombucha has long been the dominant leader in the space, however other brands have begun seizing market share, such as Reed’s Culture Club Kombucha, Kombucha Wonder Drink and Bucha Live. The probiotic bacteria in these beverages, he said, probably doesn’t survive long enough to deliver on all the promises of a label. Cold-pressed juices have become one of the fastest-growing beverage categories in the industry. Most probiotic beverages use bacillus coagulans (BC), a durable type of bacteria that is still understudied but could have the ability to boost the immune system and mitigate harmful bacteria. Mitchell said that he hasn’t tested the product because it would likely be a waste of time and money. With such an impenetrable coat, Mitchell said that BC could be crowding out parts of the immune system and negating its original purpose. He said that, on the contrary, probiotic beverage companies have already done enough on the developmental side.
This, Wildrick said, has helped consumers who don’t already suffer from digestive issues to at least hear the word “probiotics,” but that doesn’t mean they understand it yet.
She said that this understanding could be replicated with probiotics, the feature, and digestive health, the benefit. GoodBelly can be found nationwide in Kroger, King Soopers, Ralphs, Fred Meyer, Safeway, Raley’s, Harris Teeter and, in the natural channel, Whole Foods, Sprouts, Fresh Market and Vitamin Cottage. The brands that commit to that fundamental approach with their products and thoughtfully make their core health positioning around immune and digestive benefit (married with great taste and packaging) are the brands that will stand apart and have the most chance for success. The brands mentioned in your article all are in leading positions to pave the way and set best standards. I get severe brain fog and joint pain so what works for  me won't necessarily work for you. I created Gluten-Free Ontario, a non-profit online resource for restaurants and bakeries across Ontario that cater to gluten-free diets. I have some trouble swallowing medications but a little water let the capsule slide right down. However, among its multi-categorical line, Naked does currently sell Probiotic Machine Tropical Mango, another juice smoothie, but it’s far from a primary focus for the company. GoodBelly CEO Alan Murray said that after a long line of testimonials and clinical studies, he believes in this probiotic.
While the beverage could still help the immune system, he said that it’s not going to do much for digestive health. However, Mitchell said that the cold-press process, for juice or any other beverage type, requires preservatives that quickly kill the bacteria. BC has a heavy coat that protects it against the effects of heat and moisture, which, as stated before, can instantly kill other bacteria.
She also said that she’d like to see more research on the effect of probiotics on the immune system as a whole.
He said that according to data from SPINS, a market research provider on natural and specialty products, GoodBelly has increased sales volume in the refrigerated juices and functional beverages category by 22 percent, year-to-date ending on Sept.


In others, especially those in the natural channel, it sits next to yogurts and yogurt drinks. He believes it’s a minor change with worthy benefits, and, if amplified to a national scale, across the entire category, it could yield massive results for probiotics.
We want to note that Kevita is at the forefront of these brands and should be applauded for its commitment and success in formulating products containing proprietary probiotics that are clinically proven to support digestive health and immune function. Even french fries can be cross-contaminated, so I  keep on having the "does this contain flour" conversation whenever I eat out. However, he thinks that experimentation by retailers and consumers could mold the identity into a more mature state.
It’s hard to explain, but I just feel better like my insides are cleaner, not all greasy feeling and yucky, if that makes any sense.
Food and Drug Administration (FDA) against Yoplait and Dannon, you’ve got to walk a fine line.
I also need to lose weight and while I have some things in the works for that, I’ve been looking for something natural that I could take to help jump start my weightloss and help me digest my food better. But it says that the recommended dose (one capsule twice per day) contains about as much caffeine as one cup of coffee. This explains why GoodBelly markets digestive health instead of talking about the immune system. I figured taking one supplement that included both my probiotic and the weight loss help I was looking for was the perfect solution! Why take multiple things when you can just take one natural weight loss supplement that does it all, right? SandraReply is added by wordpress automatically --> Darlene Merrill Aug 22 at 2:27 pm I had gastric bypass surgery and ever after I usually only have a bm once every couple days or so. However i am at a point of needing to take colon cleanse in order to have a movement and even there it can be extremely painful.
I do consume fruit and vegetables daily I don’t particularly like the idea of medication and would prefer natural solutions.
This has been very interesting I will increase my pear intake and when I see my physician will bring it to his attention. I have type 5 I think and by that I mean it looks like someone diced an apple and put it in the toilet. The weird thing is though it only happens first thing at about 2 am till 9 am and it wakes me up. It’s very easy for me to insert object in my ass from outside but my poop is just thin like type 5. So please help me what can I do to correct this and I am very scared and don’t want to reveal this to anybody.
So please help meReply is added by wordpress automatically --> L Jul 28 at 11:49 pm Sounds exactly like Gluten intolerance. Try going 100% without it for at least 2 weeks and see how you feel Reply is added by wordpress automatically --> Guenevere Jul 7 at 2:47 am Hello Genevieve , I enjoyed your posts. I have found that Organic Whole Husk Psyllium has been a little instrumental in add the bulk to get things moving for me. As I also know my family has a history of stones, this product has been helpful: Planetary Herbals Stone Free (can be purchased on Ebay or Amazon)Also, I just learned this last night through a cousin. I had never heard of this but when I looked it up online, finally, I had a name to one of my problems. Finally I heard about garden of life probiotic with HSO and when I took it I Got sick and expelled a lot of mucus and an orange parasite. I have had a weight problem since the birth of my second child so have been on low fat diets for many years and have IBS with constipation. Also there is so much of it that 9 out of 10 times I have to plunge the toilet and it leaves remnants all on the toilet that will come off after you wait a while and re flush or clean with the toilet brush which I really don’t want to do and get it all nasty so I wait. What do you recommend?Reply is added by wordpress automatically --> Beth Weis Jun 24 at 12:41 pm Probiotics made me a frequent pooper!



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