Lead Generation Evaluation

One thing that people in business should remember is that
it's important to take time once in a while and see how
leads are being generated. There are a couple of ways that
you can do this.

1. Website -

Take a look at your website and see what kind of traffic it
is getting. How many people are coming, how long are they
staying once they get there? Are they subscribing to your
newsletter, taking surveys, leaving feedback on your
guestbook or forums?

If your traffic is low, take a look at the content that is
offered on it and see if there is something that can be
done to bring more visitors in. You might want to pay
someone who is specialized in Search Engine Optimization to
write some content for your website.

2. Leads -

It's a good idea to talk to people who contact you so that
you can find out where they got their information from.
That will let you know what is working and what isn't, and
allow you to get rid of the dead weight that isn't bringing
any new business in.

It's essential that you know where your leads are coming in
and what isn't working. It's not cost effective or wise to
use mediums that aren't working. They should be changed so
that there are more leads generated, in the case of a
website, or done away with altogether, in the case of a
newspaper advertisement.

The medium that you dispose of right now can always be
revisited in the future.