Research and Lead Generation

Something that a lot of business owners don't consider is
the fact that sometimes you have to do research before you
can know what it is that your prospective clients need and
want from their company.

One of the best things that you can do to help you draw
clients to your website is to take a look at your
competitors and see what it is that is, or isn't, working
for them.

Chances are good that if people have a problem with what
they see on that website, they aren't going to like it any
better on yours.

If your competitor has a guest book, or a message board,
this is a good place to start. This is where people will
leave their thoughts, questions and suggestions about the
website. See what people have said about it, and take
notes.

Don't copy your competitor's website - the last thing that
you want to do is to have someone mistake you for them, and
have an upset competitor on your hands.

But as a part of the market research you want to know what
it is that your prospective clients are looking for, and
what they don't like.

Remember, the better that you know your audience, the more
successful your business will be. After all, a doctor goes
to medical school to learn about the human body before they
can treat patients.

You have to know what is wrong and what your clients need
before you can fix it.