Using a website to generate leads

These days, most businesses have a website. Prospective
clients enjoy going to websites because they go there on
their own terms and they can browse it at their leisure
without feeling as if they have someone looking over their
shoulder.

Here are some ways to make your website user friendly, and
one of your biggest lead generators.

1. Keep it simple

Make sure that the website is easy to navigate and people
can find what they are looking for quickly and easily.

2. Don't blind your customers

Don't use a lot of flashing lights or color schemes that
can be painful to view, or else you may find that your
customers close the window before they have a chance to see
what you have to offer.

3. Offer advice or tips

It's always a good idea to offer visitors something free,
like tips or advice. Make sure that the advice and tips are
pertinent to y our business.

4. Encourage feedback

Have a guestbook or a forum that people can go to and leave
feedback with suggestions or comments about your website.
Even if they aren't things that you want to hear, any
feedback is valuable.

Follow up on the feedback and thank them for taking the
time to leave it.

All of the above tips put the customer first and show that
you care about what they think. When visitors know that you
are putting them first, they are more likely to become a
customer and encourage others to do the same.