Communication is Key

One of the key things in any business is
communication, and that goes for home based businesses
as well. Often times, written communication of some
form is what brings new customers in, so you want to
make certain that you catch their eyes but don't seem
overbearing.

Email - If, like most home business, you have the
ability to communicate online, one of your biggest
tools is going to be email. You want to first of all
create an email address that is professional yet won't
make people feel threatened when they see it. It
should reflect your business and what it does, but
also make you seem approachable.

Messenger - Whether you use AIM, MSN, or Yahoo
messenger, you are going to also want to create a user
name just for your business, It's a good idea to make
sure that you have all of the available messengers.

This way, people can choose which one to use if they
want to talk to you personally. Trillian is a great
program which allows you to use all of your messaging
programs on one application instead of downloading
them all separately. As with your email, you want your
user names to be professional but not threatening.
They should reflect your business and your
professionalism.

You want the first impression that people have of you
to be a good one, so make certain that your email and
your instant messengers are professional and let
people know that you are serious about your business.