[November 20, 2023 - Jersey City, NJ] - BetMGM, a leading sports betting and iGaming operator, has announced its latest online casino campaign, "Library of Games," featuring actress and singer Vanessa Hudgens. The new 30-second spot premiered on Monday, November 20, and marks the second collaboration between BetMGM and Hudgens.

In the engaging film, Hudgens takes audiences on a tour of multiple BetMGM games, set against the backdrop of a fantastical library brought to life with the BetMGM app on her phone. The spot is directed by GRAMMY Award-winner Calmatic, known for his work on Lil Nas X and Billy Ray Cyrus's record-breaking "Old Town Road."

"The iGaming space is more crowded than ever," said Geno Burmester, Creative Director at 72andSunny. "None of the competitors have the impressive library of games that BetMGM Casino offers. We wanted to bring that product truth to life in a spectacular way only this brand could. Calmatic was the perfect partner. He brought a freshness and energy to every scene, elevating this library of games to a larger-than-life world anyone would want to jump into."

The campaign follows BetMGM's recent series starring Jamie Foxx, which debuted in September. The new spot reinforces BetMGM's position as a leader in the iGaming industry.

"Vanessa Hudgens is a superstar who brings BetMGM to life not only as an iGaming or sports betting company, but as an entertainment experience," said Matt Prevost, Chief Revenue Officer at BetMGM. "This is an incredible collaboration that will keep audiences old and new engaged."

BetMGM currently operates in 26 markets with mobile and retail offerings. The BetMGM Sportsbook app is accessible on both iOS and Android, as well as via desktop at www.betmgm.com.

Production Credits:

  • Agency: 72andSunny
  • Film Production: Prettybird
  • Stills Production: Ether Artists
  • Editorial Company: Final Cut
  • VFX / Color / Finishing: ArtJail
  • Music & Sound Design: Walker
  • Sound Design & Mix: Sonic Union

Media Contacts:

About BetMGM:

BetMGM is a leading sports betting and iGaming operator in the United States. The company provides a comprehensive online gaming experience through its mobile and desktop platforms, offering a range of games including slots, table games, video poker, and more. BetMGM is proud to provide resources to help customers play responsibly, including GameSense, an industry-leading program developed and licensed by the British Columbia Lottery Corporation.

About Vanessa Hudgens:

Vanessa Hudgens is a talented actress and singer known for her work in films such as "High School Musical" and "Beasts of the Southern Wild." She has also appeared on television shows like "Grease: Live" and "Powerless."

About Calmatic:

Calmatic is a GRAMMY Award-winning director and photographer known for his work with Lil Nas X, Billy Ray Cyrus, Anderson .Paak, and Tyler, The Creator.